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Dentist SEO

SEO for Dentists

Grow your dental practice with dental SEO services that attract local patients looking to book appointments for cosmetic, general and restorative dentistry. We don’t just get you visible, we get you the right patients to your clinic.

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Dentist SEO Marketing

We make your patients look forward to visiting your dental clinic—through our proven SEO strategies for dentists.

By taking a holistic approach that combines high volume keywords, localized SEO for dentists and beautiful website design we shift the focus from just climbing the Google rankings to enhancing your prospective patients journey. This is what separates browsers from bookers.

Our Dental SEO Services

  • Backlinks

    Backlinks are external links that send traffic from other websites to your dental practice’s website. As of 2023 they make up 50% of Google’s ranking factors. High quality backlinks from reputable sites are important for boosting your search engine rankings. Links from bad sites can harm your SEO. So acquiring authoritative backlinks should be top of your SEO list.

  • Local Citations

    Also known as NAP Links (Name, Address, Phone number) local citations are important for building your site’s credibility especially for local campaigns. Search engines use these citations to verify your website’s existence. Not all directories are created equal so a good SEO agency will selectively choose the most authoritative ones for your business.

  • Google My Business (GMB)

    GMB is a key platform for your dental practice, with important information like trading hours, location and reviews for more patients. It’s an important communication channel that boosts your SEO by increasing engagement. GMB is especially important for local SEO as it shows your business based on the searcher’s location.

  • Guest Blogging

    Guest blogging is a way to improve your domain rating and get quality backlinks. A good SEO agency will help you publish industry specific content that boosts your website’s rankings.

  • Meta Data

    Meta data includes various tags and descriptors that help search engines understand your website’s context. This includes title tags, alt tags and meta descriptions that are important for your site to be relevant in search results.

  • UX Factors

    User experience (UX) is a key part of a successful SEO strategy. Google uses metrics like dwell time, click-through rate and bounce rate to measure your site’s UX. A bad user experience can harm your search rankings.

  • Technical SEO

    Technical SEO is about optimising the technical aspects of your website such as site speed, crawlability and indexation. It’s a complex but important part of SEO that requires expertise.

  • Internal Linking

    Internal links connect different pages on your website, so search engines can understand the relationships between your content. A well structured internal linking strategy can improve your SEO and user experience.

  • On-Page Content

    Quality on-page content is important for local users looking for dental services. Your content should be SEO friendly, user focused and keyword researched.

  • Information Architecture (IA)

    IA is about organising and labelling your website’s content to improve user experience and search engine crawlability. A well structured IA will distribute links evenly across pages, improve website crawlability and ultimately boost your search engine rankings.

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Our Dental SEO Approach

Our Process
How do our Australian dental SEO specialists target the right audience and get high quality leads?

  1. Landscape Assessment

    To set the foundation for a successful SEO strategy we conduct a deep dive landscape assessment that goes beyond a superficial analysis. We thoroughly review the strengths and weaknesses of your competitors in the dental industry. This comprehensive approach allows us to identify gaps in the market and opportunities for your practice to stand out. By understanding the competitive landscape we can create a strategy that not only meets but exceeds industry standards so you can outperform your competitors.

  2. Website Analysis

    Our website analysis will give you more than just surface level insights. We’ll dig deep into your website’s performance metrics, user experience and conversion paths to find areas to improve. This analysis will be the foundation for meaningful, data driven improvements that can have a big impact on your site and your bottom line. We’ll look at everything from page speed to mobile responsiveness to make sure your website is not just functional but fantastic.

  3. Keyword Mapping

    We take keyword research to the next level by digging deep into search engine data. We don’t just find commonly searched terms that help search engines; we look at user intent, seasonal trends and long tail opportunities to create a solid keyword portfolio. These keywords are then strategically placed in your website’s content, meta descriptions and even image alt tags. This multi layered approach ensures your content resonates with search engines and potential patients and drives targeted traffic to your site.

  4. Local SEO

    For local SEO we go hyper local and highly targeted. We tune in your website’s visibility in Google searches by targeting a local audience within a specific geographic area. So your practice is seen by people who are not just searching for dental services but who are most likely to convert into actual patients. By optimising for local search queries, Google My Business listings and local directories we make sure you’re not just seen but chosen by those that matter most to your business.

  5. Content Creation

    Our team creates high quality, shareable content that not only improves your search engine visibility but also positions your practice as an expert in the dental industry. We go beyond basic blog posts to create in-depth guides, engaging videos and informative infographics that people will want to share. Combined with a solid link building strategy this content is a powerful tool for driving organic traffic and building your online reputation.

  6. On-Site Optimisation

    This ongoing process of on-site optimisation and reporting ensures your SEO strategy is not just working but continually improving, adapting to both search engine algorithms and user behaviour.

  7. Technical SEO

    Technical SEO is often overlooked but it’s a vital part of your overall SEO strategy. Our experts go beyond basic optimisation and look at the technical website aspects that will make dent. We make sure your site looks modern and sleek but also performs smoothly and offers a seamless user experience that search engines love. From site speed to broken links and mobile friendliness our technical SEO services will bring more visitors and keep them engaged.

  8. Performance Monitoring

    Performance monitoring is not a one off for us; it’s an ongoing commitment. We track the results of our implemented strategies through advanced analytics tools and key performance indicators. This allows us to make data driven decisions that build on your successes and adapt to new opportunities or challenges. Our meticulous monitoring ensures your SEO strategy is always optimised for maximum performance and keeps you ahead of the competition.

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Frequently asked questions

Have more questions?

  • What Does the Dental SEO Process Involve?

    Our full dental practice website SEO process is customised for dental practices. We start by doing a competitor analysis to see what other dental clinics in your area are doing for SEO. This helps us understand where you sit currently, website health and domain metrics. SEO is a competitive field and number of other dental practices and clinics in your area will impact the level of competition.

  • Why Choose Agencies Specialising in Dental SEO?

    Some agencies claim to specialist dental SEO company for various reasons such as avoiding competition with larger agencies or charging more to more patients. But at our agency we believe the skills required to rank a dental clinic are the same as for other professional services. We ensure your SEO strategy is custom so you’re not sharing insights with your competitors.

  • Is SEO Necessary for My Dental Clinic?

    Yes. SEO is a proven way to increase organic traffic, visibility and leads. 71% of clicks in Google go to the top organic listings. If you want to increase organic website traffic and patient numbers then dental SEO is a strategy that works.

  • What’s the Dental SEO Strategy?

    Our dental SEO strategy adheres to the same principles we apply to all professional services. This dental Our dental SEO strategy is the same as we apply to all professional services. This dental marketing includes:

    1. Fixing technical SEO issues
    2. Creating service specific content
    3. Building relevant backlinks
    4. Establishing trust and authority through valuable content

    Understanding your local market and choosing the right keywords is the first step in improving your search engine rankings.

  • How Long Does Dental SEO Take to Show Results?

    Timeframe can vary from 3-6 months depending on website age, previous SEO work and market competition. An SEO agency should provide a realistic timeframe after a free consultation and assessing your business goals and situation.

  • What’s the Cost of Dental SEO?

    Cost can range from $2,500 to over $10,000 per month depending on location, services and previous SEO work. Get a custom quote that takes into account your market position.

  • Will I Get More Appointments?

    Yes, ranking at the top for relevant and dental keywords will bring in more enquiries and bookings. Number of online bookings will also depend on your pricing, services and online reviews.

  • Is the Dental Industry Competitive in SEO?

    Yes, the dental industry is very competitive in SEO especially in major cities. Dental clinics were one of the first to understand the power of SEO and as a result the field is highly developed and competitive.

    By understanding these factors you can better appreciate the complexity and opportunity in your dental website SEO. We recommend working with an SEO agency that offers a custom approach to dental websites, taking into account your unique needs and market position.

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