E-Commerce SEO Services
E-Commerce SEO That Drives Business Growth Online
If you're similar to numerous eCommerce enterprises, you might be struggling to leverage your website as a potent instrument for driving valuable sales that fuel your organization's growth. Your website ought to be your strongest asset; however, without the right strategies to boost its visibility, potential customers may never discover it and could instead opt for competitors when seeking the products they desire.
Capitalize on the Rising Trend in Online Shopping
It’s essential to evaluate whether your website is equipped to capitalize on the increasing trend in online commerce. In just one month, Australia, online stores saw a surge of over 200,000 new online shoppers, and year-over-year online spending skyrocketed by an impressive 80%. This shift in consumer behaviour has opened up unprecedented opportunities in the online retail space.
Focusing on your digital strategy is more crucial than ever. Act now to minimize the risk of losing your market share and to ensure the long-term sustainability of your online business.
Our eCommerce SEO Services Include
Technical SEO Analysis
We begin by scrutinizing your website’s code and foundational elements, summarizing our insights along with actionable solutions for each issue. Our technical audit is exhaustive, covering 140 data points across category pages in nine distinct technical categories. We present this information in easily digestible charts, facilitating better understanding and workflow for your senior team members.
SEO Competitor Analysis
At the onset of your SEO campaign, we identify your primary competitors and dedicate a month to understanding their strengths and weaknesses. We integrate these insights into your growth plan, ensuring a comprehensive market analysis that leaves no stone unturned. Curious about your competitors’ performance? Contact us for a detailed market analysis.
Strategic Content Creation
Given Google’s frequent Core updates like BERT and MUM, the relevance of online content has never been more critical. Our content team is skilled in producing material that meets Google’s EAT criteria (Expertise, Authoritativeness, and Trustworthiness), ensuring your content is both relevant and authoritative. As Google’s natural language processing capabilities improve, the importance of content relevance continues to grow. Our writers are trained in crafting content that not only satisfies Google’s algorithms but also adheres to the core EAT standards, ensuring your content is both relevant and trustworthy.
Onsite Meta Optimisation
Meta data optimization is crucial for your site’s visibility. We adopt a 360-degree approach, leveraging your site’s strengths and addressing its weaknesses. By integrating your existing data with additional keyword research, and including them in your title tags and meta descriptions we craft meta data that enhances both visibility and conversion rates.
Link acquisition is essential for building your site’s authority in the eyes of Google. A quality backlink serves as an endorsement for your site, increasing its authority and consequently its search ranking. Beware of agencies that offer dubious link-building services, such as those involving Private Blog Networks (PBNs), as these can severely harm your site. Contact us to ensure your link-building strategy is both effective and compliant with Google’s standards.
Transparency is a cornerstone of our approach. We provide regular, detailed reports that offer insights into your SEO performance. These reports include metrics on keyword rankings, traffic patterns, and conversion rates, allowing us to make data-driven adjustments to our strategy as needed. This ensures you’re always in the loop and can measure the ROI of your SEO investment effectively.
Our eCommerce SEO Expert Team Focus on Targeted Visitors, Not Just Traffic
We’ve assisted numerous businesses in reaching their objectives through a tailored, multi-dimensional SEO strategy that aligns with their goals. Our holistic approach to optimization enables us to leverage your website’s strengths. By understanding online buyer behaviour other search engines and user intent, we can drive more targeted organic traffic to target audience that is more likely to convert. While many digital agencies overlook the potential of long-tail keywords (phrases with 3-4 words), we recognize their value. These keywords are often less competitive and have a higher likelihood of conversion.
A strategic approach to eCommerce SEO is essential for giving your online business the competitive edge it needs to stand out.
A eCommerce SEO Agency Focused on Sustainable Growth
Our focus ecommerce seo is on long-term success, avoiding quick fixes or temporary solutions that could ultimately damage your website. Instead, we offer a carefully planned and skillfully implemented strategy that delivers tangible results and lays the groundwork for future growth.
SEO is a continuous endeavour that requires meticulous digital marketing tactics. Our aim is not just to boost your site’s visibility but to maintain it. This allows you to reap the benefits of increased online presence over an extended period, rather than settling for short-term gains.
Premier eCommerce SEO Services: Why Settle for Less?
Simply having an online store isn’t sufficient for generating sustainable revenue; it requires a tailored SEO strategy to lay the groundwork for success. Users have unprecedented trust in Google, and data shows that the majority of clicks go to the first few options on the Search Engine Results Pages (SERPs). In fact, if you’re on the second page of Google (Position 11 and beyond), you’re likely to capture only about 2.5% of the user search volume for a particular keyword.
Our bespoke ecommerce seo strategies and growth plans are designed to unlock your website’s full potential and make it a prominent player in the digital landscape.
We’re committed to delivering value through our online SEO strategies, continually refining our approach to maximize your site’s performance. Each component of our SEO plans has been rigorously vetted through years of research and development, incorporating a range of carefully orchestrated tactics.
Plan for Success or Risk Failure
The old adage holds true, especially in the ever-evolving digital landscape. The first month of our campaign is dedicated to comprehensive analysis, where we dissect your website, evaluate your competitors, and assess your standing in the organic search market. These data-driven insights shape your online growth plan, which we revisit every three months. This allows us to fine-tune our strategies based on what’s working and what’s not, always aligning with both your business objectives and marketing calendar. Our action plan is seamlessly integrated into our user-friendly dashboard, ensuring transparency, accountability, and clear communication at every step of your online journey with us.
Why Choose Us For Your eCommerce SEO Strategy
While our online strategies may be intricate, our ultimate goal is straightforward: to drive tangible results that fuel your online growth and convert visitors into revenue.
Our name encapsulates our ethos: Your Ally in The Digital Space. With this guiding principle, we ensure that we employ the industry’s top experts across various specialities. We support businesses and ecommerce sites not just in Australia, but globally, leveraging our extensive knowledge across diverse markets to provide our various ecommerce websites and clients, with a scalable, data-driven eCommerce strategy
Maximize ROI and Cut Costs with Organic SEO
The allure of organic channels lies in the impressive ROI achievable with a significantly smaller investment compared to paid campaigns. In paid advertising, costs are determined by market competition, and you’re billed for each click to your website. This can quickly eat into your profits and result in a high cost-per-conversion.
While SEO is a long-term commitment, it’s an investment that pays off. Once you secure high rankings for your targeted keywords, you can consider scaling back on certain paid campaigns, essentially getting those clicks for free. Partnering with us for your SEO needs offers a fixed, often lower-cost alternative to your AdWords budget. It’s not just an effective way to drive conversions; it’s a strategic approach to channel your resources more efficiently.
Schedule a complimentary strategy session with one of our senior strategists to discover how we can elevate your brand’s visibility in the organic search landscape.
Don't just take our word for it.
Perth Digital Edge has been helping our company for the last 3 months. We have been working on our new website and also to improve our ranking on search engines. They are very professional and have great knowledge.We highly recommend Perth Digital Edge.
Back in 2018, we engaged Ben Tippett and his team at Peth Digital Edge to totally revamp our website with a fresh theme and make it SEO friendly. It was a very big project as there were over 100 pages to be copied over, with lots of customisation to be
Ben & the team at Perth Digital Edge were engaged to create our corporate website. The website was created quickly and exactly to the brief, any updates and changes from our side were actioned extremely quickly.I would not hesitate to use Ben for another website build, very happy with the
Ben and his team were fantastic to work with. They delivered professional and quality training videos for our project and went above and beyond to ensure we received a top product. They also supported our charity by contributing additional in-kind work to the project above the agreed budget. Would highly
eCommerce Website SEO strategy Point of Difference
Focused on ROI
Every plan we create and every decision we make is cantered around ROI. Given that organic channels are among the most cost-effective, our goal is to ensure that your investment in SEO pays for itself.
We place a strong emphasis on data, adopting an unbiased approach to strategy development. We analyse the data to consistently offer actionable insights that drive your campaign forward.
Our custom-designed dashboard consolidates all your analytics and growth plan insights. With just a click, you can gauge the success of your campaign in real-time.
Staying Ahead in Search Engine Technology
We aim to always be the best ecommerce SEO company. We’re continually in the research and development phase to stay at the forefront of the latest advancements in the search engine optimization technology.
Our processes are designed for transparency, providing you with a clear roadmap for your growth plan months in advance. Say farewell to disorganized communication and misplaced deliverables.
Frequently Asked Questions
If you still have questionsHave more questions?
How Much Do eCommerce SEO Services Cost?
The cost of eCommerce SEO services can vary widely depending on several factors, including the size of your online store, the complexity of your website, the competitiveness of your industry, and the specific services you require. Generally, prices can range from a few hundred dollars per month for basic SEO services to several thousand dollars for more comprehensive, customized solutions.
Some agencies offer package deals that include a set number of keywords, backlinks, and content pieces, while others may provide bespoke pricing based on your unique needs. It’s also common for agencies to charge an initial setup fee, especially if your website requires significant changes.
It’s crucial to consider not just the upfront, cost effective marketing strategy but also the potential return on investment (ROI). A well-executed eCommerce strategy can significantly increase your organic traffic and sales, often making it a cost-effective long-term investment.
Before committing to a service, it’s advisable to request a detailed proposal outlining the scope of work, timelines, and deliverables. This will give you a clearer understanding of what you’re paying for and how it aligns with your business goals.
How Do I Get Started with eCommerce SEO?
If you’re an eCommerce business aiming for international sales success, the first step is to consult with a reputable eCommerce SEO agency. These agencies, staffed with top SEO experts, can guide your business towards achieving its eCommerce SEO goals. Their data-driven approach and expertise in content creation are designed to elevate your top search results and rankings, drive more traffic, and boost your online sales further. If you’re ready to take your online sales up to the next level, it’s time to discuss your needs with a digital marketing specialist.
What Services are Included in eCommerce SEO?
eCommerce SEO services go beyond just technical SEO, keyword research, and content creation. They also focus on optimizing every product detail your ecommerce store for maximum visibility on search engine results pages. Agencies specializing in eCommerce SEO can enhance your ecommerce store’s user experience, targeting customers at various stages of the buying journey to convert traffic into sales efficiently.
Should Every eCommerce Business Invest in SEO?
Absolutely! SEO is indispensable for any eCommerce business aiming to stay competitive and visible in today’s saturated online marketplace. most top eCommerce platforms, websites and SEO services are tailored to position your business prominently in search engine results, thereby driving conversions. It’s a proven method for amplifying your products’ visibility, resulting in increased traffic, click-through rates, and sales.
How Can I Enhance My Website’s SEO?
Improving your ecommerce website’s SEO is best achieved through collaboration with a digital marketing agency. Such agencies offer a team of experts who work in unison to refine your website’s SEO, whether it’s an online store or an eCommerce platform. Strategies like keyword research, content creation, and backlinking are employed to improve user experience, increase conversions, and reduce bounce rates. Partnering with a digital marketing agency can position your business advantageously in an eCommerce industry currently valued at approximately $4.7 trillion.
Why is eCommerce SEO Crucial for Businesses?
eCommerce SEO is vital because it is targeted traffic and enables online businesses to connect with customers actively looking for their products. By adhering to SEO best practices, search engines can better understand and display your products in relevant user searches. Research indicates that 39% of global eCommerce traffic originates from search engines, with 95% of that traffic going to first-page listings. Therefore, optimizing your ecommerce site for SEO is essential for capturing a share of this traffic, establishing your brand’s authority, and driving conversions.
What is eCommerce SEO?
eCommerce SEO is the practice of optimizing your online store to align with Google’s ranking factors and best practices. When executed effectively, this optimization propels your website up the search rankings, making it visible to a broader target audience. The result? Increased clicks, traffic, and ultimately, sales. Key strategies in eCommerce SEO include keyword research, backlink building, and even content marketing and creation, all aimed at enhancing search engine rankings, your online authority and customer satisfaction. Studies have shown that a well-implemented eCommerce SEO strategy can boost business revenue by up to 64%.