Law Firm SEO

SEO can bring big returns for any industry and law firms are no exception. Besides increasing brand awareness and local presence SEO can be an efficient way to generate a steady stream of leads for lawyers. Some of the benefits of SEO for Lawyers include:

• Local visibility
• Trust with potential clients
• Valuable leads that convert to paying clients
• Reduced reliance on paid marketing
• Unlimited leads – not limited by daily spend
• Online resource library for potential clients
• Lower customer acquisition cost than paid channels

The timeframe to see results will depend on several factors unique to your business. Some of the factors that will influence the time it takes to see results from SEO include:

• Previous SEO work
• Your current rankings
• Competition of the keywords you’re targeting
• Your business location – larger metros mean more competition
• Your law firm website health and domain metrics

Generally you should have enough leads and business to sustain yourself for 6 months before you can start to rely on leads from SEO. Chat to an SEO specialist at Perth Digital Edge to get a better estimate, our team can look at your current position and metrics to give you a more accurate timeframe for results.

While anyone can technically do SEO, it’s a complicated process. Just as a client can choose to represent themselves in court and refuse legal representation – we all know how that usually turns out.

As a law firm your goal is to service clients and get the best outcome. As an SEO Agency our job is to work with law firms and get them a steady stream of positive reviews from clients for their business.

Focus on your main job – hire an SEO expert to do your SEO.

SEO for Law firms is one of the most competitive verticals for search engine optimisation due to high cost per click in Google Ads, extremely high competition and a large number of law firms. As a result the investment required to get on page 1 is typically higher than other industries.

Several factors will determine the cost of SEO for a law firm:

• Number of target keywords
• Business location (larger metros = more competition)
• Number of legal services you want to rank for
• Competition in your area
• Previous SEO work done on your website
• Current Google rankings

Just like quoting for legal services, we can’t provide a quote from online reviews without discussing your specific requirements and considering your unique position in the market. To get a quote for your business book a free consultation with our SEO experts.

SEO is a long term strategy to generate leads for a law firm 24/7, 365 days a year without the law firm SEO expert ever having to worry about the source of those leads.

On the other hand SEM or Google Ads requires a daily budget to show up in front of potential clients on search engines. SEM is a great tool to test the market and see how potential clients interact with your law firm’s website. But for law firms SEM can be very expensive. Depending on your keywords a single click can cost over $100. If you convert at 5% you might need to spend $2,000 ($100 per click x 5% conversion) before you get a client.

The goal of SEO is to reduce SEM spend and create a sustainable and cost effective lead funnel for a law firm. The more clicks you get through organic search the less you’ll need to spend on other channels to acquire new clients.

SEO is a long term strategy to generate a steady stream of leads that will deliver long term inquiries, phone calls and ultimately clients for a law firm.

Social media is designed to show your content to potential clients right now.

Since the legal industry is unique, clients rarely search for legal or law services online unless they need help urgently. The industry is reactive and legal content will never bore a user browsing through Facebook than convert.

Users looking for legal services go to Google to connect with law firms that can help them in their time of need. Whether you offer criminal law, family law or property law services, the intent is the same. The research phase doesn’t start until users need a law firm’s services.

Yes.

SEO is one of the best lead generation strategies for law firms. Since most law firms operate in specific locations, it’s essential to have a local SEO strategy. This means being at the top of search engine results when users search for ‘Law Services + location’.

By focusing on specific locations law firms can reduce their online and national competition and market to users who can convert into paying clients. For a law firm it’s much better to rank on page 1 of Google for a qualified search term like “Lawyer in Sydney” than for a broad term like “Lawyer”.

Yes.

A recent study by AccuRanker which audited over 300,000 SERPs across various industries found that law firms have the highest barriers to entry in getting organic traffic. The legal sector was also the most competitive in SEO.

SEO for Lawyers, also known as Law Firm SEO, is the process of optimising a law firms online presence to be visible to potential clients searching for legal services online. This involves optimising both on-site and off-site elements that search engines use to rank websites in organic search results.

For example, someone looking for legal help might search for:

• Lawyer in [location]
• Lawyer near me
• Family law expert
• Criminal law expert
• DUI lawyer in [location]
• Law firm in [location]
• Local solicitors
• Family lawyers

The top 3 results get over 80% of all organic clicks because of visibility and trust. So for law firms looking to attract new clients and get a steady stream of cost effective online leads SEO is a must.