Local SEO Perth
Local SEO Services
Our strategic approach to local SEO optimisation is designed to boost your local businesses website's visibility, effectively drawing in more customers seeking your local services or products. As a Perth local SEO service provider, we're committed to helping your business thrive in the local digital landscape.
Your Business's Local SEO provider
Local SEO is crucial for businesses serving a specific geographic location, such as a city, town or region. Perth Digital Edge, a local SEO company, can assist in promoting your business to potential customers searching in your area.
Perth Digital Edge offers a range of services to help local businesses in Perth, Western Australia, improve their local search rankings. By working with Perth Digital Edge, businesses can reach more potential customers who are actively searching for products or services in their area. This can result in an increase in website traffic, leads and sales for the business.
Local SEO focuses on optimizing various elements of a website, such as the content, images, and metadata, to improve the website’s visibility in the local results. This is achieved by targeting specific keywords and phrases related to the products or services the business offers and the geographic location it serves.
One of the key elements of local SEO is claiming and verifying your business’s Google My Business (GMB) listing. GMB is a free platform that allows businesses to manage their online presence across Google, including search and maps. By claiming and verifying your GMB listing, businesses can ensure that their business information, such as name, address, and phone number, is accurate and consistent across all platforms. This is important because inconsistent information can negatively impact a business’s local search rankings.
Another important aspect of local SEO is building citations. Citations are references to a business’s name, address, and phone number on other websites. By building citations, local businesses can improve their local search visibility and increase the likelihood of being found by potential customers. Perth Digital Edge can help businesses build citations by submitting their information to a range of local directories and citation sources.
What Is Local Search Engine Optimisation?
Local SEO is a type of SEO that targets local audiences. It aims to improve a business’s online visibility in search engine for local search queries. Google prioritises local results for search terms with local intent.
Google prioritises local results for search terms with local intent, making local SEO especially important for businesses operating within a specific geographic region. If this sounds like you, local SEO is the type of SEO services that should receive your attention.
With the widespread use of mobile phones, customers expect quick and high-quality local options delivered to their devices, making it crucial for a business’s details to be easily accessible through local searches.
By using local keyword research optimising a business’s information for local search, local SEO saves customers time and effort in finding the information they need.
How Does Google Determine Local Rankings?
Local SEO works differently than the organic search and SEO, because of the way in which Google determines local rankings. There are 3 major factors:
Much like normal SEO, to become “relevant” you need to understand what the search’s intent is. When you match your GMB local business listing to the search Google will reward you with increased visibility.
Due to the design of GMB, each business can only cover a certain portion of real estate within the map pack search results. Searchers don’t necessarily have to enter a location i.e “local SEO company Perth” – Google will use the information it has to provide the best results.
The Local Search result is heavily impacted by how well-known your business is. Prominence is affected largely by online factors such as the quality of backlinks, articles, local directory listings, your Google review count and score, as well as your position in web search results.
Don't just take our word for it.
Dealing with Ben at Perth Digital Edge for his SEO service and web design for my fencing business has been 2nd to none, he’s easy to deal with and offered solutions to all the questions I asked.
Ben from Perth Digital Edge has been fantastic to work with. He is super responsive and actions things straight away. He has completely rebuilt my website and fixed all issues we had prior. We are excited about working with Ben on future updates and projects! Thanks for all of your
Ben was extremely efficient, generous and honest in his assessment of my complicated request. Thank you for giving me constructive insights and directions to move forward.
I have been with Perth Digital Edge for 4 years now and, since then, my business has grown so much that it is actually on the first page of Google when searching for it. Perth Digital Edge created a beatiful website following my ideas and managed the digital marketing side
Local SEO Point of Difference
Our team can manually create citations for your business, but this is a tedious and repetitive process. For a more efficient and cost-effective solution, we recommend using Citation Builder, a third-party platform that streamlines the citation building and management process.
No Lock-In Contracts
We offer flexible services with no long-term obligations. You can choose the specific local SEO optimisation you need, such as citation or local link building, without any commitment. Additionally, if you require additional assistance in the future, you can reach out to us without any prior commitments.
A Team Of local SEO Specialists
Our local SEO experts have a thorough understanding of the various components of local SEO and know how to maximize all opportunities to have local search success enhance your local visibility and target your local audience.
Frequently Asked Questions
If you still have questionsHave more questions?
What Is A Location Page?
A location page is a dedicated page on a website that provides information about a specific location of a business. This can include details such as address, phone number, hours of operation, and services offered at that location. Location pages can help improve a website’s local SEO efforts by providing Google with specific information about each location.
How Can I Monitor And Improve My Local SEO Performance?
To monitor and improve your local SEO performance, you can use tools such as Google Analytics and Google Search Console. These tools can help you to track your website’s traffic, monitor your website’s search engine ranking, and identify opportunities for improvement. Additionally, you can regularly update your website’s content and structure, build high-quality backlinks, and engage with your local community to improve your local SEO performance over time.
What Happens To My Online Directory Listings If My Information Changes?
If your business information changes, such as your address or phone number, it is important to update this information on all of your online directory listings. Outdated or inconsistent information can harm your local SEO efforts.
What Are Local Backlinks And Why Are They Important For Local SEO?
Local backlinks are links from other websites that are located in the same geographical area as your business. These backlinks can help to improve your website’s visibility in local search engine results and increase your website’s credibility in the SERPs.
How Do I Get Listed In Google Maps And Google My Business?
To get listed in Google Maps and Google My Business, you will need to create a Google account and claim your business listing. This will require you to provide information such as your business name, address, phone number, and website URL. Once you have claimed your listing, you can verify your information and optimize your listing to improve your visibility in local search results.
How Do I Optimise My Website For Local SEO?
To optimise your website for local SEO, you can start by creating a Google My Business account, claiming your business listing, and verifying your business information. Additionally, you can optimize your website’s content and structure to include relevant local keywords and location-based information.
What Is Local SEO And Why Is It Important For My Business?
Local SEO refers to the optimization of a website for a specific geographical location. It helps businesses to improve their visibility in local search engine results and attract local customers, who are searching for products or services in their area.
How Much Does Local SEO Cost?
The cost of local SEO can vary depending on the scope of the project and the level of competition in the target market. On average, local SEO services can range from a few hundred dollars to several thousand dollars per month.
Do I Need Other SEO if I Am A Local-Based Business?
While local SEO is an important aspect of SEO, it is not the only one. Other SEO services, such as on-page optimization, link building, and keyword research, can also help improve a website’s overall search engine visibility.
What Sorts Of Businesses Would Benefit From Local SEO Services?
Local SEO services are beneficial for businesses that target customers in a specific geographic area. This includes brick-and-mortar businesses such as restaurants, retail stores, and service providers, as well as online-based businesses that have a physical location.
How Does Local SEO Differ From General SEO?
Local SEO is a subset of search engine optimisation that focuses on optimizing a business’s online presence for a specific geographical location. It involves optimizing a website and other online assets for local search terms and making sure that a business’s NAP (Name, Address, Phone) information is consistent across the web. In contrast, SEO in general involves optimizing a website for search and making it rank higher for relevant keywords, regardless of location.