Martial Arts SEO
SEO for Martial Arts Schools
Get more students for your school with Perth Digital Edge’s martial arts SEO services. Our targeted approach means your martial arts school tops the local search results, capturing local traffic and increasing your community presence.
Martial Arts Search Engine Optimisation
In 2024 if you’re not visible online you’ll fail. You may already be using social media marketing or online advertising to increase your visibility. But there’s another key strategy that can boost your online presence: search engine optimisation (SEO).
SEO can seem complicated but it’s actually pretty simple with the right guidance. At PDE we specialise in creating SEO strategies for martial arts schools. Our approach gets you higher search rankings so your school is the first option local enthusiasts find online. This means more enrolments and greater community presence.
By optimizing your website content and keywords, SEO can attract potential students specifically searching for martial arts training, particularly within defined geographical areas.
Our team can demystify SEO for you and show you how small changes can equal big results. We offer:
- Local search visibility to connect with your community.
- Customised on-page content to attract new students.
- Tactical insights to get you above your competitors in search.
Don’t wait to get the most out of your school online. Contact us today for a free SEO consultation and start seeing results!
Martial Arts Business SEO Services
Onsite Optimisation
Our experts routinely perform thorough evaluations of the technical aspects of your website to guarantee maximum visibility on search engines. This includes reviewing structured data, your internal links, linking, and site performance. Without robust technical SEO, your site’s visibility can suffer, so we prioritize this aspect to ensure a seamless user experience.
YouTube SEO
As the world’s second-largest search engine, YouTube presents a significant opportunity. Our SEO experts can help you harness the power of video to create content there. Whether it’s a tour of your facility, a workout routine, or a showcase of your products, we can help you reach a wider audience. Engaging video content can drive viewers to explore your club further.
Mobile SEO
With the majority of web browsing now happening on mobile devices, mobile SEO is more important than ever. We can enhance your site’s visibility on mobile phones and tablets, ensuring your site remains functional and responsive no matter the screen size.
Keyword Research
Understanding your market and how they search for your services is key. This means researching what your target market is searching for, the search volume and the format that satisfies the searcher’s intent. For example if there’s high search volume for “facelift benefits” in your target area, you should include this on your site. This way you can incorporate relevant search queries into your content and get your site visible and relevant.
Local SEO
Using Google My Business (GMB) can boost your local SEO as it helps control how your business appears on Google Search and Google Maps. Since you have a physical location, it’s important that users in your local area find your site when searching for the services you offer. A strong local SEO strategy can get your site visible, traffic and brand awareness.
Google Maps Optimisation
When potential students are looking for a place to learn martial arts, they often turn to Google Maps. We can optimize your presence on Google Maps, making your academy stand out in local searches. This makes it easier for people to find and visit your school.
Our Martial Arts SEO Process
Ranking Your Martial Arts School
Martial Arts SEO gets your academy visible online so when people search for “local martial arts schools” your school is top of the list.
In today’s digital world people don’t need to physically go out and scout for a local martial arts academy. Whether it’s Muay Thai, Jiu-Jitsu, Taekwondo, Karate or any other martial art they can find suitable academies via search engines.
Search engines like Google, Yahoo and Bing show users multiple results for their search queries. By using SEO your martial arts academy can get more visibility online and attract new students to your martial arts classes.
SEO works by optimising your website to match search engine algorithms so your academy ranks higher in search results. A higher ranking means your academy is the top option for people searching for martial arts schools. Effective SEO strategies can lead to higher search engine rankings for martial arts programs, ultimately attracting potential students looking for specific martial arts services.
With SEO you can get a steady stream of students without breaking the bank on ads. It’s a low cost way to reach a bigger audience of potential students. If you’re not sure about this strategy consider 61% of marketers consider SEO as part of online success.
SEO Keyword Research for Your Martial Arts Business Website
To get your Martial Arts School visible on major search engines including Google image search, you need effective SEO keywords. A solid keyword strategy is the foundation of your SEO efforts, starting with keyword research to find the most relevant terms your customers are searching for.
This involves selecting keywords based on search volume, intent and competition. It allows you to see what users are searching for, evaluate keyword competition and determine the commercial intent behind the queries. By knowing what your potential customers are looking for you can avoid competitive keywords and tailor your content to meet their needs.
For your keyword strategy use tools like Google Trends or Surfer SEO’s NLP keywords to drive traffic and generate leads. Also analyse your competitors organic traffic to see what keywords are working and guide your content strategy.
This will help you find categories and specific terms like “first time student instruction” or “advanced martial arts sparring drills” so you can create content that speaks directly to your potential students.
Creating High Quality Content for Martial Arts Academies
High quality content is a powerful tool to get your martial arts school visible online, attract new students to your kickboxing classes, get backlinks from other sites and provide value to your current students.
Content is flexible and can be in many forms such as blog posts, articles, videos, podcasts and infographics. When creating martial arts content you need to provide accurate and appealing information that speaks to a wide audience including potential students looking at your courses.
In addition to being engaging and easy to understand your content should be optimised for local search. This means including geographic keywords and phrases in your meta descriptions that reflects your school’s location. Also including discipline specific keywords like “judo” or “karate” will get you more visibility on search engine results pages.
Besides following SEO best practices with keywords, title tags and geographic terms, good content covers many topics such as:
- Training methods and techniques available at your school.
- Personal stories from instructors or students.
- Staff profiles.
- Upcoming events or competitions.
- Beginner tips for different martial arts styles.
- Exclusive online offers.
- Lifestyle tips for physical well being.
- Testimonials from happy customers.
- Pricing packages.
By creating diverse high quality content across multiple formats you can increase your website traffic and strengthen your relationship with your existing students. This approach will not only get you more online visibility but also position your school as the leader in the martial arts industry.
Be a Black Belt of the Online Searches
As a martial arts academy owner you want to stand out from the competition consistently.
Your goal is to attract and retain students that will grow your academy. The digital revolution has changed the competitive landscape in the martial arts industry, how academies get leads and build their reputation.
But you don’t have to do it all by yourself. At PDE we can lead your digital marketing.
Our team of SEO Consultant are here to help you, so you don’t have to worry about a steady income for your academy. We can free up more time for you to do what you love – teach martial arts.
Don't just take our word for it.
- Ben from Perth Digital Edge has been fantastic to work with. He is super responsive and actions things straight away. He has completely rebuilt my website and fixed all issues we had prior. We are excited about working with Ben on future updates and projects! Thanks for all of your
- I started working with Ben just one week ago but I have been immediately impressed by his attentions to details, his organisational skills and his speed of response to any possible doubt or request. I am pretty sure my business will benefit enormously by the exposure it will soon get
- Ive been working with Ben personally for the last couple years with my business. Trustworthy professional and efficient are the first ideas that come to mind when i describe my experience with Ben.Im not incredibly tech savvy so when Ben communicated what exactly his services could do for my business
- Ben is a true SEO expert, very knowledgeable – he did a great job developing our website and getting it ranked top on the results. Thanks Ben!
Choose your industry
Frequently asked questions
What is SEO for martial arts?
Search Engine Optimisation (SEO) for martial arts is the process of getting your martial arts business online so it ranks higher in search engines. When people search for martial arts related topics a well optimised website’s content will show up in the search results, more visibility and traffic. This will ultimately grow your business and online reputation.
What are SEO tools?
You can improve your academy’s SEO by self implementation or by engaging an SEO agency. If you do it yourself, be prepared for a steep learning curve and a big time investment. You’ll need to learn and get the necessary tools to optimise your site. Or hire an SEO agency like us and we’ll take care of your SEO so you can focus on your academy’s operations, your students and staff.
Can I just buy ads and not do SEO?
SEO and Pay-Per-Click (PPC) are two different marketing strategies, they work best when used together. PPC can drive user engagement with your services under specific conditions, SEO drives organic interest through content. So we recommend you include SEO in your marketing strategy and ads as an additional layer.
How much does your martial arts school SEO cost?
Our pricing is custom to each client. At PDE we understand each client is unique so we don’t have a one size fits all plan. Our team will customise a plan for each client we work with. Contact our team to find out more.
How do I improve my academy’s SEO?
You can improve your academy’s SEO by self implementation or by engaging an SEO agency. If you do it yourself, be prepared for a steep learning curve and a big time investment. You’ll need to learn and get the necessary tools to optimise your site. Or hire an SEO agency like us and we’ll take care of your SEO so you can focus on your academy’s operations, your students and staff.