On-Page SEO Services

Meta Tags & Body Tags: The Backbone of On-Page SEO

When it comes to fine-tuning your on-page SEO, the devil is in the details—specifically, your meta tags and body tags. These tags serve as the behind-the-scenes descriptors that tell search engines what your content is all about. They may not be visible, but they’re crucial for search engine indexing.

Meta Tags

Your meta tags include the page title, tag, meta description, and a set of relevant keywords. These elements appear in Google’s search results, providing users and Google a snapshot of what on offer. We meticulously craft these tags to align with your content, for the search engines.

Body Tags

After optimising your meta tags, we move on to the body tags. These are your headings, commonly known as H1, H2, etc. Incorporating keywords into these tags not only helps Google understand your content better but also improves readability for your visitors by breaking up text into digestible sections.

Page Speed and Mobile-Friendliness

When it comes to on-page SEO, two factors that can’t be overlooked are page speed and mobile-friendliness. At our agency, we place a strong emphasis on these elements, recognising their critical role in both user experience and search engine ranking.

Page speed is more than just a convenience for your users; it’s a significant ranking factor in Google’s algorithm. Slow-loading can frustrate visitors, leading to higher bounce rates and lower conversions, which in turn can negatively impact your search engine rankings.

Similarly, mobile-friendliness has become increasingly important as more users use smartphones and tablets. Google has also incorporated mobile compatibility as a ranking factor, making mobile optimised viewing essential.

If your website is beautifully designed but falls short in these areas. we can help!

Crafting Google-Friendly URL Structures

The URL structure of your pages play a significant role in your on-page SEO. A clean, straightforward URL not only helps users understand what to expect on the page, but it also aids search engines in indexing.

While it might be tempting to stuff your URLs with multiple keywords, this tactic can backfire. Overly long and keyword-stuffed URLs can appear spammy and you should avoid cluttering your URLs with unnecessary numbers or special characters, as these can make the URL look messy and confusing. Such complexities can hinder both user experience and search engine readability.

The key is to keep your URL structure simple, clean, and relevant to the content of the page. This approach not only improves user experience but also aligns with search engine guidelines, contributing to better on-page SEO.

Striking the Right Balance with Keyword Density

Keyword density is a measure of how frequently a specific target keyword is appears within the content of a webpage, relative to the total word count. While there’s no hard-and-fast rule for the “perfect” keyword density, it’s crucial to strike a balance.

Incorporating keywords naturally into your content is essential for readability and user engagement. Overusing a keyword can make the content sound forced and robotic, which can negatively impact the user experience. Moreover, excessive keyword repetition can trigger Google’s spam filters, potentially leading to lower search rankings more traffic.

On the flip side, underutilising keywords can also be detrimental, as it may not sufficiently signal to search engines what your content is about. This could result in your page not ranking as well as it could for those key terms.

The goal is to use keywords in a way that sounds natural and adds value to the reader, while also aligning with search engine guidelines. This nuanced approach to keyword density can contribute to better on-page SEO and higher search rankings.

The Power of Effective Internal Linking

Internal linking is more than just an SEO checkbox; it’s a strategy that can significantly improve user experience and search engine performance. By linking one page to another, you’re essentially guiding visitors through a journey, helping them discover more valuable content.

The benefits of a well-executed, internal link linking strategy are manifold:

1. Enhanced User Navigation: Internal links act as signposts, directing users to relevant content and making it easier for them to find what they’re looking for.
2. Keyword Ranking: By using anchor text that includes keywords you want to rank for, you can improve your SEO for those terms.
3. Page Authority: Internal links pass page authority, helping to boost the SEO value of individual pages.
4. Reduced Bounce Rate: By offering more content options to visitors, you’re likely to reduce bounce rates, which can positively impact your SEO.
5. Promotion of Specials or Events: Strategic internal linking can guide users to promotional pages or special events, increasing visibility and participation.
6. Content Contextualisation: Internal links help search engines understand the context and relationship between different pieces of content.

However, moderation is key. Overloading a page with internal and external links can confuse both users and search engines. Always aim for links that are relevant and useful to the reader, enhancing their experience and adding value to their visit.

Leveraging Schema and AMP for a Competitive Edge

In the ever-evolving landscape of SEO, staying ahead means adopting strategies that go beyond basic on-page optimisation. Two such advanced techniques are the implementation of Schema Markup and Accelerated Mobile Pages (AMP).

Schema is a form of structured data markup that helps search engines better understand the content on your website. While it may not directly boost your rankings, it enhances the way your page displays in SERPs (Search Engine Results Pages). This can lead to higher click-through rates and better visibility. For example, Schema can help display reviews, business hours, and even product availability directly in the search results.

AMP is an open-source framework designed to make mobile web pages load faster. In today’s mobile-first world, page speed is a critical ranking factor. AMP improves user experience by enabling your web pages to load almost instantly on mobile devices, using less data. This leads to higher engagement, more time spent on your site, and ultimately, more conversions.