Call Perth Digital Edge

Canberra Search Engine Optimisation

SEO Agency Canberra

As your SEO Company Canberra, we create custom SEO strategies that deliver results. From small local business to large enterprise we are here to help you rank higher, increase traffic and convert visitors into customers.

Grow Your Brand With Canberra Search Engine Optimisation

Get ahead of the competition with a personal organic marketing plan from a top Canberra SEO company. Our team will help you target the right audience whether you’re looking to dominate Belconnen or a global audience with effective search engine optimisation Canberra strategies.

We create strategies to your goals and provide transparent pricing so you know what to expect. We’re a specialist SEO agency, not a one-size-fits-all marketing agency so you can be sure we’ll get the best results for your business.

Our Canberra SEO Services Include:

  • SEO Audit

    At the start of every SEO campaign we do a thorough website review. This includes an audit of your existing content, identifying gaps and creating a scalable site architecture based on where your website is at.

  • Expert Keyword Research

    To improve your site’s relevance, understanding how your audience searches for services is key. This includes researching keywords, search volumes, and content formats that best address user intent. For instance, if “facelift benefits” is popular in your target area, featuring it on your site will help make your content more discoverable and valuable to users.

  • Competitor Analysis

    It’s good to keep your friends close and your competitors even closer. The goal is to get to know your competition and strategies how to get to your desired position.

  • Content Creation Process

    After analysing your competitors and identifying target keywords, we begin creating and optimising content to boost your visibility on search engine results pages (SERPs). This includes adding fresh, relevant pages and content that align with search intent, helping your site attract more traffic and rank higher.

  • On Page Optimisation

    Our on-page SEO services are essential for driving your business growth, particularly with Google’s ever-evolving algorithm in mind. Frequent changes in Google’s ranking factors can impact your visibility, so our team focuses on optimising your website to align with these top-ranking factors. This helps increase clicks, boost conversions, and improve your overall search position.

  • Off Page Optimisation

    We will audit your current link profile, identify and disavow bad or low quality links and create a white hat link building plan to increase your website authority and rankings.

  • Reporting

    Once the links are live we monitor their performance closely. We provide you with a monthly report that includes metrics like referral traffic, domain authority of the linking site and the impact on your search rankings. This helps us to fine tune our strategies and make data driven decisions.

Pde Service Cards Default

Canberra SEO Success

Our Process
As SEO specialists it’s our job to stay on top of the ever changing SEO landscape. We monitor the Google algorithm to identify trends and adjust your website to improve your organic search visibility. Recent SEO data shows on-page keyword usage is a key factor in search engine rankings. That’s why we do comprehensive keyword research, keyword intent, difficulty, search trends and competitor analysis to determine the best keywords to target for your SEO campaign in Canberra.

  1. Timeless SEO Results

    Our approach to SEO is process driven and focused on proven actions to get your website visible on search engines. We may give you a rough idea of when you can expect to see results based on your website’s history and current position but ultimately Google decides the timeline for your results. As an SEO provider our role is to execute a strategy that follows Google best practice.

  2. Custom SEO Strategy

    Our Canberra SEO services are designed to give you long term results that will benefit your business for years to come. We focus on attracting relevant and profitable traffic who are interested in your business and more likely to convert into customers. We don’t just go for short term gains we create a roadmap for your business with an on-site structure that you can adjust and scale as your organic traffic and business grows. We want to empower your future success even after we’ve finished working with you.

  3. On-Site Optimisation

    On-site optimisation means improving the elements on a website to get visible in organic search results. It’s essentially optimising all the factors that search engines crawl and interpret on the page. We want to create top quality content that search engine bots can read and users can engage with. On-site optimisation is the first step we take in every SEO campaign. We start by creating a structure for your website that includes all the on-page elements to get organic traffic growth before we move on to off-page strategies.

  4. Keyword Research

    To make sure our keyword strategy converts we use top industry tools. Understanding the intent behind different keyword searches is key to our keyword strategy. We target competitive and high value search terms and identify untapped opportunities your competitors may have missed. We know keyword strategy is unique to each client’s goals. In the first two weeks of your campaign we’ll provide you with a list of keywords for your niche and a plan to get you to top 3 for those keywords.

  5. Meta Data Optimisation

    Meta data helps search engines understand the content and context of your web pages. It’s used to determine the relevance of your website pages to specific search queries. Google uses meta data to determine relevance, context and rank content for search terms. So it’s important to align your meta data with the terms you want to rank for on Google. Our meta data strategy includes meta title, H-tags, geo tags, image alt attributes, robots.txt, social tags and meta description. We’ve refined and improved our approach over the years to avoid over optimisation and to help search engines understand web page context.

  6. Content Creation Strategy

    As we mentioned earlier content on your website is key to your organic search rankings. Recent studies show that the optimal length of content for pages on page 1 of Google is around 1,890 words. But for websites with many pages creating that much content is a big ask. As an SEO consultant in Canberra we help you get the most out of your content marketing by showing you how to create high quality scalable content assets.

  7. Technical SEO

    There are many technical SEO factors that can affect your website’s performance in search results. Fixing each of these technical SEO issues is key to a successful SEO campaign. At the start of every project we prioritise fixing the main technical SEO issues which include (but are not limited to): These are just a few of the most common technical SEO issues that need to be fixed. We aim to fix any major issues in the first month of your SEO campaign. But in some cases it may take a bit longer to get everything technical SEO sorted.

  8. Backlinks

    Off-site optimisation refers to actions taken outside of your website that affect your search engine visibility. Search engines like Google use many ranking factors to determine a website’s position in the search results. To optimise your website for visibility you need to build an online presence that increases its authority, relevance and reputation. Backlinks are currently the biggest off-site ranking factor, accounting for about half of a website’s organic search visibility. Getting relevant high authority backlinks is key to a successful off-page SEO campaign. Every time another website links to your website through a backlink it’s a trust signal or vote of authority to Google. The more high authority backlinks a website has the higher it will rank for its target keywords.

Don't just take our word for it.

Choose your industry

Frequently asked questions

Have more questions?

  • What is SEO Canberra?

    Canberra businesses search for “SEO Canberra” to find local SEO agencies that offer SEO services. Semrush, a third-party SEO reporting tool, shows 390 people in Canberra search for this term each month. 140 people search for “SEO services Canberra” and “SEO Company”. PDE is a local SEO provider that works with businesses in the ACT to provide full SEO marketing services.

    These services include website audits, keyword research, market analysis, content marketing, technical optimisation, on-page SEO and off-page SEO. By increasing your website’s visibility in search engines SEO can help you get more and better quality leads from your target market.

  • Who can benefit from Canberra SEO Services?

    SEO services can benefit any business in Canberra that wants to increase their online presence through search engines. Whether you offer a product or service in Canberra, SEO services can help you reach your target market.

    Any business can benefit from SEO but some industries have shown more growth through this marketing channel. These include professional services, home repair services, medical services, e-commerce, multi-location businesses and engineering services.

    Our Canberra SEO team will work with your business to understand how your target market uses organic search. By understanding their behaviour we can optimise the on-site and off-site elements of online marketing that matter most for your online visibility.

    There are many small factors that affect your website’s search engine ranking and we want to make changes that improve the on-site experience and make sure search engines can find your content. Ultimately search engine marketing is about getting search engines to show the best results for their users.

  • Why should I invest in SEO?

    SEO is an inbound marketing strategy where your audience can find you instead of you chasing after customers who aren’t interested in your products or services. Unlike traditional marketing methods SEO is customer centric and doesn’t involve cold calling, spam emails or pop-up ads.

    By showing up in front of potential customers organically in search engine results pages SEO is a convenient and non-intrusive way for customers to find the information they need. Instead of bombarding them with irrelevant information SEO provides a valuable resource that answers their search query.

    We will find out what your potential customers are searching for and put your business in front of them at the right time, a seamless customer experience.

  • Is SEO effective?

    While SEO can provide long term benefits for your business it’s not a quick fix. Unlike pay-per-click advertising such as Google Ads or Facebook Marketing SEO takes time, patience and expertise to get high rankings. SEO is a strategic investment for businesses looking for sustainable growth and lead generation. Our SEO services in Canberra are for businesses looking for a long term solution to drive enquiries, leads and sales over months and years to come.

    Showing up in front of potential customers organically in search engine results pages is a convenient and non-intrusive way for customers to find the information they need. Instead of bombarding them with irrelevant information SEO provides a valuable resource that answers their search query. We will find out what your potential customers are searching for and put your business in front of them at the right time, a seamless customer experience.

  • How long until I see results?

    The timeframe to see results from SEO services varies and is website specific. Factors such as amount of previous SEO work done, content volume, backlink profile and website age can affect the time it takes to rank on Google. Typically it can take 2-4 months to see good results from SEO. If you don’t see any improvement in website traffic, leads and sales after 4 months then it may be time to re-evaluate the SEO strategy.

  • How long does SEO last?

    In a digital marketing strategy organic search engine optimisation (SEO) is a long term asset for businesses. Unlike pay-per-click (PPC) and other paid advertising SEO keeps working in the background to deliver high quality leads after the paid campaigns have ended.

    With SEO your business can continue to benefit from your investment for weeks, months and even years to come. This is because SEO is a sustainable strategy where you can reuse content and digital assets for ongoing success.

    At PDE we are committed to delivering the best SEO services in Canberra. We will create a framework that achieves your immediate business goals and allows for growth and expansion as your website traffic grows and your business evolves.

  • Is SEO a one off activity?

    NO! We believe getting your website set up to rank on Google is just the first step to search engine visibility.

    Our SEO services are designed to put all the pieces in place for your business to achieve long term success.

    Unlike what most SEO companies will tell you to get you on board as a client, SEO is not a short term project that can be done in 3 or 6 months. It requires ongoing care and attention as search engine algorithms, competitor activity and user behaviour changes.

    When you work with our SEO team you will have a dedicated partner to guide you through any challenges that may arise including unexpected algorithm changes or ranking fluctuations. We will be with you every step of the way to ensure your website continues to grow and outperform your competitors. As the best SEO in Canberra we are committed to helping your business succeed in the long term.

  • How often do search engine optimisation rankings change?

    Your website’s rankings can change daily.

    Google rankings fluctuate often and there are over 200 factors that determine a website’s ranking on Google. It’s best to focus on long term traffic growth rather than daily rankings. Daily rankings can be a great confidence booster but it’s important to consider the long term results.

    The reasons why your SEO rankings may change daily include:

    • Google making minor changes to its algorithm
    • The weight of ranking factors shifting
    • New competitors implementing effective SEO strategies
    • Your SEO momentum stopping due to stopped links or content
    • Temporary movements that won’t have long term effects.

    SEO is a dynamic process and everything is always changing. You need to get used to the idea of daily ranking changes.

  • Can I just use AI tools to write my content?

    While it may be tempting to use an AI writing assistant like ChatGPT to speed up your content creation process, take a step back and think about the facts. AI content writers have been around for over 5 years and while ChatGPT has certainly accelerated the technology it’s not a new concept.

    In theory generating lots of useful content fast is a great idea. But in reality Google is very good at detecting AI written content and at the time of writing doesn’t rank it well. Despite recent changes to their guidelines that say AI content is no longer prohibited, content created by AI tools doesn’t get the same treatment as human written content.

    It may change in the future but for now we advise website owners, small business owners and marketers to avoid using AI content writers and write content themselves.

Ready To Take Your Canberra Website To The Next Level?

Get Started

Learn More