SEO Sydney
Your Sydney SEO ROI Experts
Grow your business with a custom SEO strategy from Perth Digital Edge, the best SEO agency Sydney has to offer. Whether you’re a small business or a large enterprise based in the Sydney CBD, our SEO services will increase website traffic, generate more leads and more enquiries online.
The SEO Sydney Specialists
Looking for an SEO agency in Sydney that can really grow your business’s online presence? We know the challenge; finding a reliable digital marketing agency can feel like an impossible task. The Sydney SEO landscape is full of agencies claiming to have the secret sauce. Amidst a sea of self-proclaimed ‘gurus’ and ‘experts’ promising a quick way to the top of Google, how do you find SEO consultants who are really invested in your business?
PDE is run by a small team of search engine optimisation specialists. We work with businesses of all sizes, from small start-ups to large corporates, to increase organic reach through data driven SEO strategies. Our SEO consultants specialise in SEO only. We are good at what we do and only take on your business if we can get you to the top of Google for relevant, revenue generating search terms.
Our commitment to providing the best SEO services in Sydney is unshakeable, with a laser focus on return on investment (ROI). Unlike some SEO agencies that rely on paid advertising to attract clients, we believe in the power of organic search. Every decision we make is to maximise the value of organic traffic to your website. We don’t care about getting your website to the top of Google for keywords that won’t generate leads for your business. We focus on profitable, revenue generating search terms that increase organic traffic and your bottom line.
What's included in our Sydney SEO Services
On Page SEO
Optimising your on page SEO is the first step in optimising your existing website. This starts with thorough keyword research on page optimisation and mapping, so your on page content is not only optimised for Google’s ranking factors but also user experience. By focusing on on page SEO we can align your content with your audience and Google’s algorithms, creating a balance that increases visibility and engagement.
Off Page SEO
Getting your website’s authority is the key to improving your search engine rankings – it’s how Google determines your site’s credibility and decides if it deserves to be at the top. Our off page SEO strategy uses methods that are Google compliant so your site stays in good standing.
Content Marketing
When creating a content plan, it’s important to bridge the gap between what your brand offers and what your customers need. Without compelling, informative and relevant content, engaging site visitors and differentiating from competitors can be tough. Our content marketing services creates optimised content types for your website including blogs, videos, podcasts, graphics and eBooks.
Website Hosting
Our website hosting service is a key component of site speed, a confirmed Google ranking factor. As a fast and reliable host we can get your website to load quickly, improve user experience and positively impact your SEO. Many hosting providers offer SSL certificates which we do for free, so your site is secure (HTTPS) another ranking factor. By hosting with us your website will have excellent uptime and be accessible when search engines try to crawl it, so it gets indexed properly.
Our Sydney SEO Strategy
Our Sydney SEO Agency
SEO is a broad discipline with many services. At PDE, we get to know your business inside out to create an SEO strategy that matches your goals. Our Sydney SEO services are full service, we use the latest techniques so you get the best.
We’ll optimise your web pages to make them more visible to Google through technical on-page SEO and we’ll build your site’s credibility with high quality off-page links. If you’re a business with a physical location in Sydney, we’ll focus on driving local traffic to your site with our local SEO services.
Our content strategists will populate your site with great content, our content marketing services will get your content in front of the right audience. Our SEO management services include web analytics and insights and transparent monthly reporting. We can also help if you’re launching or moving to a new site.
In the ever-changing landscape of SEO, partnering with a knowledgeable Sydney SEO company is crucial. We emphasize a long-term approach to online marketing, focusing on user-centric strategies that adapt to ongoing Google algorithm updates, illustrating the evolving nature of effective SEO tactics.
Google’s Top Spot
With 4 billion Google users worldwide most won’t go beyond the first page of search on search engine results pages. In fact the top 3 positions on Google’s results page get 75% of all clicks.
Search Engine Optimisation (SEO) is a data driven strategy that gets your website to the top of the search results when people search for your products or services. It’s an organic marketing vs Google Ads and other pay per click advertising.
In short SEO aims to get your website to the top spot, increase visibility, click through rates and conversions. A good SEO strategy also builds your brand and improves the user experience on your website.
While the time frame for SEO results can vary from business to business it’s considered a long term commitment. With a strategic SEO approach there’s real opportunity for big and lasting results. We’re happy to go on this journey with you.
Conversions Through SEO
The ultimate goal of any SEO campaign is to increase your business conversions. But you can’t increase conversions if your website is attracting the wrong audience. That’s why our approach focuses on driving highly targeted traffic to your site, mainly through comprehensive keyword research and great content.
By ‘highly targeted traffic’ we mean people who are actively looking for your products or services and those who may be interested in what you offer but haven’t discovered your brand yet. In short our approach engages audiences at every stage of the sales funnel.
Here’s how we do it:
- We start with extensive keyword research to find search terms that match your business offerings.
- We then link those keywords to relevant pages on your website.
- Based on this we develop a strategy for new content and content optimisation to improve SEO.
- Our SEO team will ensure your website is SEO ready and conversion ready.
- But we don’t stop there. We monitor the results and troubleshoot for ongoing improvement and future success.
So our SEO service gets you more visible and the traffic that comes to your site is more likely to convert and grow your business.
Organic Traffic with SEO Agency Sydney
At PDE we are committed to being better. Our motivation comes from a desire to improve, so our SEO campaigns are never static, always evolving. We use the latest technology and software and our team is up to date with the latest digital marketing trends.
When you work with us you’re not just getting a one off SEO service. You’re entering into a long term partnership where we’ll commit to delivering real and lasting results.
Don't just take our word for it.
- Ben from Perth Digital Edge offered a personal and professional approach to designing my website. Ben’s service was second to none and he always made sure I was up to date on the next steps of the design and implementation process. I highly recommend Ben and Perth Digital Edge for
- The Perth Digital Edge SEO Team did an amazing job, I have a fantastic results to my website. Ben Tripett and his SEO team helped me a lot on digitlal marketing. Great job to all.
- A big thanks to the SEO Company, Perth Digital Edge for the great work done on the development of my custom website. Happy customer!
- Ben from Perth Digital Edge is an SEO expert. I have seen his Perth SEO services increase sales for many of my clients. Honest and reliable service with proven results
Why Choose Us As Your SEO Sydney Experts
Flexible SEO Agreements
We know business can change so our SEO services come with no contracts. If you decide to stop our services all we ask is 30 days notice.
Chosen Clientele
Before we start a partnership we do a thorough analysis to see if our SEO services are a good fit for you. If our SEO services don’t align with your business goals we’ll let you know and guide you in the right direction.
Transparent Reports
Every month your Account Manager will provide you with a detailed report of your SEO strategy. We’ll let you know what we’ve done, what’s worked and what’s next. We can format your report to your preference, video or text.
No Hidden Fees
Our services are fixed price so no surprises at the end of the month. If extra work outside our monthly scope is required your dedicated Account Manager will ask for your approval first.
We Rank Ourselves
Our results speak for themselves! If we can rank #1 on Google for our brand we can do the same for your business in your industry. But don’t just take our word for it, see for yourself.
Dedicated Team
When you work with our team of SEO experts you’re not just getting an Account Manager, you’re getting an entire team behind the scenes. While your main point of contact will be the Account Manager you’ll also have access to an experienced team including an SEO manager, Designer, Web Developer and Content Strategist all working together to shape your marketing strategy.
Get in Touch
If you need help with SEO Sydney please contact us at any time.
Choose your industry
Frequently asked questions
Who is the Best SEO Company in Sydney?
The best SEO company in Sydney is the one that gets the best results for your business.
At PDE we think we’re the best SEO company in Sydney. We have the results to prove it.
We’re a boutique SEO agency that gets the best results for our clients. We don’t take on every client that comes our way. We only work with businesses we can really help.
Our team of SEO experts love what they do. We stay current with the latest SEO trends and strategies to get the best results for our clients.
Looking for the best SEO company in Sydney? Look no further than PDE. We can help you achieve your business goals through SEO.
What is SEO Sydney?
SEO Sydney is the application of search engine optimisation techniques by businesses in the Sydney area to increase their online visibility. According to Semrush a third party SEO tool the term “SEO Sydney” is searched 2,900 times per month on Google, “SEO Agency Sydney” is searched 1,300 times and “SEO Company Sydney” is searched 880 times.
PDE uses this data to target Sydney businesses looking for organic marketing services. By understanding the search behaviour of your target market our data driven experts can position your website in front of the right customers at the right time.
Our SEO services in Sydney include website audits, keyword research, competitor analysis, google analytics, content creation, on-page SEO, link building and ongoing content creation. Our local team of SEO experts will get you visible to local motivated customers by targeting search results for your products, services and industry.
Do I Need Sydney SEO Services for My Business?
The answer to whether you need SEO services for your business online isn’t a simple yes or no, especially when you’re getting advice from an SEO company in Sydney. It’s like asking a shark if it’s safe to swim in the water. Unfortunately there are plenty of “sharks” telling you to dive in without considering your business’s best interests.
Transparency is key to any successful relationship. But it’s hard to find when dealing with an SEO Agency in Sydney. The SEO industry is full of salespeople and aggressive marketers looking to make a quick buck. They promise you big results but deliver mediocrity.
We’re a unique SEO Agency. We don’t work with everyone – and we’re proud of that. It may mean I’ll never own a Ferrari or buy a house in the eastern suburbs but it’s the right way to deliver digital marketing services. Our team is committed to delivering lasting results for small and large Sydney businesses. Working with a dedicated Sydney SEO consultant ensures you receive personalized service tailored to your needs, without the layers of management that can complicate communication.
About 40% of the individuals and businesses we speak to are not a good fit for our company. The reasons vary but here are a few:
- Your industry isn’t a good fit for SEO. Even if we’re the best SEO Sydney has, if your product or service has no search demand our services won’t add value. Some industries may benefit more from investing their online marketing budget into Social Media Advertising, LinkedIn or Google Ads.
- You have an innovative product with no search volume. As Henry Ford once said “If I had asked people what they wanted; they would have said faster horses”. The same principle applies to innovative products and services marketed with SEO. If users aren’t searching for your product on Google, ranking on page one won’t get you business.
- You’re not ready to commit to ongoing work. SEO is a long term investment. We believe in the effectiveness and reliability of our digital marketing services but we also understand the investment involved.
How Does SEO Work?
If you’re reading this, you’re probably on this page, you’re seeing the results of our SEO services firsthand. We don’t do any digital marketing activity through social media or Google Ads to reach our potential customers, which means every visitor that lands on our website comes directly through organic search. SEO is a long term strategy that requires time and patience.
When done right, SEO can change your business.
If you’ve been researching Sydney SEO services for your business or website you’ve probably read a lot of conflicting information. The truth is, there are thousands of articles that contradict each other.
All you need to know is that SEO is a process that sends signals to search engines (Google and Bing) that your pages are worthy of showing in the SERPs.
Google has a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a team of SEO experts, it’s our job to know and implement the key ranking factors so you can outrank and outperform your competitors.
Unlike some of our competitors we know what matters most to your business isn’t ranking charts or theoretical traffic. We’re totally obsessed with ROI. We drive highly relevant traffic to your website by targeting the most profitable and lucrative keywords and key phrases for your business.
We’re here for the business owner, marketing manager and start up founder. Whether you want to drive local, high converting traffic to your business with a dedicated Sydney Local SEO strategy or you want to break into the national or international market we can build the blueprint for your success.
Sydney SEO for Quality Organic Traffic SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models where you’re reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer centric. You’re not cold calling, sending spam emails or interrupting with annoying pop up ads, you’re showing up in front of potential customers organically in the SERPs.
SEO is more convenient and less intrusive for the consumer. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that’s answering their search query. We’ll find out what your potential customers are searching for and put your business in front of them at the right time.
Why is SEO Important?
SEO is important because your prospective customers see your business when they’re searching for your products or services online. When done right, SEO should also improve the on page user experience which increases conversion rates, builds trust and creates repeat customers for your business.
On top of that – paying for advertising is expensive. 80.2% of Google’s revenue in 2022 was from advertising. Those ads that appear in the middle of articles and scattered in between the organic SEO and organic search results there, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. To reduce paid advertising and create a long term and sustainable revenue stream for your business you need SEO.
To get seen by potential customers your site and page content needs to be optimised so Google can read it and visitors can enjoy it. SEO is a balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search engine optimisation is about how to curate information so search bots can understand and users can enjoy.
What are the Benefits of SEO?
SEO is a powerful and scalable way to increase the volume and quality of leads your business gets online through organic search. It also ensures your business is in front of your target market at the right time. No matter how good your products or services are, if users can’t find them in Google – you’re missing out.
Working with the best SEO agency in Sydney means delivering real, revenue generating results for your business. We believe an increase in search visibility is only good if we can back it up with a measurable ROI for your business. Getting on page one of Google is easy; ranking on Google for the phrases that will attract traffic to your business is where it gets hard.
Effective SEO means understanding user intent.
There’s a big difference between research phrases and buying phrases when it comes to SEO. For example take the 2 phrases: “Lounge Set” and “3 Seat Fabric Lounge Set in Sydney”. The first phrase may have a higher search volume (which looks good on paper), whereas the second phrase has lower search volume and higher purchase intent. Our strategies target the phrases that put your business in front of customers when they are ready to buy. Our campaigns target transactional keywords that generate long term revenue.
How Much Does SEO Cost?
Asking how much SEO costs is like asking how much a holiday costs – it depends on where you’re starting from and where you want to go.
SEO pricing will depend on how many resources and how much effort is required to get real results for your business. By booking a consultation we can assess your current position and advise if your business is a good fit for a campaign.
We don’t have an SEO price list and we don’t have a limit on the number of keywords or pages we target. Our pricing is tailored to your business. Some of the factors that will impact the cost of your campaign are:
The age and history of your website Your website health and current metrics The amount of content required for your website Your location — businesses in metro areas will naturally have more competition Your goals for the campaign and your overall business objectives Your target market — some niches and keywords are more competitive than others Your industry — some industries are more competitive than others Providing the best SEO services in Sydney takes time, patience and trust from our clients. We’re not the most expensive SEO company in Sydney, but we’re also not the cheapest. If you’re looking for the cheapest SEO services in Sydney you’ll need to go to page 5 or 6 of Google to find them.
Different agencies will offer different levels of service that will get different results. We’ve seen many businesses throw thousands of dollars at SEO and end up with less traffic than when they started.
What is the Best SEO Strategy?
The best SEO strategy is one that matches your business goals.
There’s no one-size-fits-all approach to SEO. The best strategy for your business will depend on your industry, target market and business objectives.
At PDE we tailor our SEO strategies to each client. We take the time to understand your business, your goals and your target market to create an SEO strategy that will get the best results for your business.
Whether you want to increase brand awareness, drive more leads or increase sales we can create an SEO strategy to help you achieve your business goals.
How Long Does SEO Take?
The time it takes to see results from SEO can vary greatly.
These can include the competitiveness of your industry, the state of your website and the strategies used by your SEO provider.
In general you can expect to see results from SEO within 3-6 months. But remember SEO is a long term strategy. The real benefits of SEO are often seen 12-18 months after a campaign starts.