Automotive SEO
Car dealer SEO is a multi-faceted approach to optimising your dealership’s website. This includes link building, on-page and off-page optimisation, and content customised to people who are in market to buy a car or looking for information on a specific model. Developing an effective SEO strategy is crucial for optimising the dealership’s website to mitigate common industry setbacks and improve leads and sales.
Why Car Dealerships Need Automotive SEO
The internet is where consumers go to make informed decisions about their purchases, and search engine optimisation plays a crucial role in this process. This is even more true when it comes to big ticket items like buying a car. Most car buyers start their journey online, researching different models, comparing prices and reading reviews before ever stepping foot in a dealership.
Given this shift in consumer behaviour having an automotive SEO strategy is no longer a ‘nice to have’ but a must have for car dealerships that want to stay competitive. In the past traditional advertising methods like TV commercials or print ads might have been enough, but the digital age demands a digital solution. Car buyers are now using search engines to find local dealerships, read about different car models and even understand financing options. If your car dealership website name isn’t visible during these critical stages of the customer journey you’re giving your competitors free rein to establish their brand and make the sale.
SEO for automotive is essential for maintaining a strong online presence amidst increasing competition. Automotive SEO isn’t just about keeping up with the times it’s about capitalising on the massive online marketing opportunity to reach customers at every stage of their buying journey. By optimising your website, creating content and using other SEO tactics you can make sure your dealership is the one customers find and trust when they’re ready to buy.
Why You Shouldn’t Ignore Auto Dealer SEO
Why is SEO important for the automotive industry?
Most consumers go to search engines when buying a new or used car. SEO for automotive is designed to get your dealership website visible by targeting relevant keywords.
Different search engines have their own set of rules to rank websites and our car dealer SEO services are designed to navigate through these complexities. By optimising your site for search engines we increase the chances of your dealership to appear in the Search Engine Results Pages (SERPs). This increased visibility in organic search will drive more traffic to your website which will translate to more sales and conversions for your auto business.
Don't just take our word for it.
- Ben & the team at Perth Digital Edge were engaged to create our corporate website. The website was created quickly and exactly to the brief, any updates and changes from our side were actioned extremely quickly.I would not hesitate to use Ben for another website build, very happy with the
- I needed some advice regarding SEO and better techniques to use in expanding and attracting more clients and increasing my digital footprint in the ever changing marketing environment. I spoke to Ben who was fantastic in providing valuable advice and techniques that I had no idea about. Ben was very
- We have ben working with Ben on the redevelopment of our website to an e-commerce platform which was quiet a challenge. Ben has been really easy to work with and has quickly transformed our site from low to high ranking increasing sales and ROI. Would highly recommend.
- Throughout my time of working with Perth Digital Edge, I have learned invaluable lessons of SEO management which have allowed me to gain a better understanding of digital marketing. Perth Digital Edges clients are always there number one concern and this is evident through there outstanding customer service. I would
Why Choose PDE for Auto Dealer SEO Services?
No Long Term Contracts
At Perth Digital Edge we don’t believe in locking you in with long term contracts for our SEO services. We want to earn your business on a month to month basis. We understand things can change which is why we only ask for 30 days notice if you want to stop our services.
Exclusive Clientele for Unbeatable Results
Common sense says we can’t serve two masters in the same niche. That’s why we only take on one SEO client per niche in each state. This exclusivity allows us to focus our marketing efforts on getting you to the top of the Search Engine Results Pages (SERPs), solidify your industry leadership and our reputation for excellence.
Transparent Pricing
We set the scene with clear and realistic expectations. Our SEO services have a fixed monthly fee, determined by the scope of work needed to achieve your goals within a certain timeframe. We do in-depth keyword and competitor research at the beginning of every SEO campaign to ensure we’re setting achievable targets.
Expert SEO Team
Ranking for SEO terms in a competitive space is no easy feat. If we can out rank other agencies in this space, you can be sure we have the expertise to help you rank in other search engines in your industry too.
Communication
Our company culture is all about fast response times and open communication. You’ll always be in the know, never left in the dark about your campaign or any other part of our service.
Get in Touch
If you need help with Automotive SEO please contact us at any time.
Frequently asked questions
What is Automotive SEO?
Wondering what automotive SEO is? As a digital marketing agency specializing in car dealer SEO and search engine optimization, we’ve grown our clients’ customer bases year on year. Our approach involves a range of tactics to answer your customers’ questions. For example, we use industry-specific SEO keywords to optimize your website so Google shows your site as the answer to relevant searches. Other tactics like mobile optimization and site navigation help with organic search results and engine rankings. So if you’re wondering what digital marketing means in the automotive space, it means multiple channels to drive traffic to your site.
How Long Until I See Results from Automotive SEO?
SEO is a long term game that requires patience. The timeframe for seeing big results in automotive SEO varies depending on local competition, their investment in SEO and your brand authority. Our clients typically see big results within 4-6 months. But quicker results are possible if your competitors aren’t investing in SEO. Elements like solid keyword research, great on-site content and strong link building can speed up your SEO performance.
How Do You Build Backlinks for Car Dealerships?
We use a multi faceted approach to get organic traffic and get high authority backlinks to your site. Our off page SEO for car dealerships includes guest posting, press releases and quote placements etc. Through our network of high authority digital PR partners we amplify your brand through quality content, customer testimonials and thought leadership articles.
How Much Does Automotive SEO Cost?
At Perth Digital Edge we want to make your digital dreams a reality. Our pricing for automotive SEO is flexible and customised to your needs. A free website audit will give you an idea of the strategies required and the timeframe to achieve results. The cost of your customised plan will depend on the specific SEO services your dealership needs.