Automotive SEO

Car dealer SEO is a multi-faceted approach to optimising your dealership’s website. This includes link building, on-page and off-page optimisation, and content customised to people who are in market to buy a car or looking for information on a specific model. Developing an effective SEO strategy is crucial for optimizing the dealership’s website to mitigate common industry setbacks and improve leads and sales.

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Why Car Dealerships Need Automotive SEO

The internet is where consumers go to make informed decisions about their purchases, and search engine optimisation plays a crucial role in this process. This is even more true when it comes to big ticket items like buying a car. Most car buyers start their journey online, researching different models, comparing prices and reading reviews before ever stepping foot in a dealership.

Given this shift in consumer behaviour having an automotive SEO strategy is no longer a ‘nice to have’ but a must have for car dealerships that want to stay competitive. In the past traditional advertising methods like TV commercials or print ads might have been enough, but the digital age demands a digital solution. Car buyers are now using search engines to find local dealerships, read about different car models and even understand financing options. If your car dealership website name isn’t visible during these critical stages of the customer journey you’re giving your competitors free rein to establish their brand and make the sale.

SEO for automotive is essential for maintaining a strong online presence amidst increasing competition. Automotive SEO isn’t just about keeping up with the times it’s about capitalising on the massive online marketing opportunity to reach customers at every stage of their buying journey. By optimising your website, creating content and using other SEO tactics you can make sure your dealership is the one customers find and trust when they’re ready to buy.

Why You Shouldn’t Ignore Auto Dealer SEO

Our Process
At PDE, we understand the importance of car dealer SEO in driving traffic and increasing sales. Our comprehensive approach ensures that your dealership stands out in search engine results, attracting more potential customers. Google Ads can complement SEO efforts by generating leads quickly through PPC campaigns. By leveraging Google Ads Keyword Planner, we identify long-tail keywords that enhance your SEO strategy and drive targeted traffic to your site. Our process begins with a thorough analysis of your current online presence. We then develop a customized SEO strategy tailored to your dealership's unique needs. This includes on-page optimization, content creation, and link building to improve your search engine rankings.
  1. Increased Online Visibility

    Google’s algorithms are complex and deliver the most relevant results to users queries. Did you know the first result gets around 28% of all clicks? That’s why it’s so important your website is at the top of those search results. Our car dealer SEO experts understand these algorithms. We work on all the factors to make sure the google search results for your website matches the queries and intent of your target customers.

  2. Get To The Top Of The Search Rankings

    Auto dealer SEO isn’t just a buzzword it’s a proven way to get your own dealership website to the top of the search engine rankings. Our car dealer SEO services involves a full website audit to make your website more ‘rankable’. We then identify the best keywords for your site and suggest changes to your website architecture and implement on-page and off-page SEO. We also highlight customer reviews to make you a trusted dealer and increase your search rankings. Achieving SEO success involves continuous optimization and monitoring.

  3. More Quality Leads

    Our car dealer SEO services aim to get you more leads. By publishing top quality content that promotes your dealership and educates potential customers we position google business and you as an industry authority. This will attract new customers and drive more bookings and sales.

  4. Revenue Growth

    Our automotive marketing is data driven. We use premium tools for tasks like keyword research, content duplication checks and campaign performance monitoring. We also stay on top of any algorithm updates from search engines and adjust your digital marketing strategy accordingly. This continuous strategy refinement will keep you relevant and get you more revenue.

Don't just take our word for it.

Why Choose PDE for Auto Dealer SEO Services?

  • No Long Term Contracts

    At Perth Digital Edge we don’t believe in locking you in with long term contracts for our SEO services. We want to earn your business on a month to month basis. We understand things can change which is why we only ask for 30 days notice if you want to stop our services.

  • Exclusive Clientele for Unbeatable Results

    Common sense says we can’t serve two masters in the same niche. That’s why we only take on one SEO client per niche in each state. This exclusivity allows us to focus our marketing efforts on getting you to the top of the Search Engine Results Pages (SERPs), solidify your industry leadership and our reputation for excellence.

  • Transparent Pricing

    We set the scene with clear and realistic expectations. Our SEO services have a fixed monthly fee, determined by the scope of work needed to achieve your goals within a certain timeframe. We do in-depth keyword and competitor research at the beginning of every SEO campaign to ensure we’re setting achievable targets.

  • Expert SEO Team

    Ranking for SEO terms in a competitive space is no easy feat. If we can out rank other agencies in this space, you can be sure we have the expertise to help you rank in other search engines in your industry too.

  • Communication

    Our company culture is all about fast response times and open communication. You’ll always be in the know, never left in the dark about your campaign or any other part of our service.

  • Get in Touch

    If you need help with Automotive SEO please contact us at any time.

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Frequently asked questions

Have more questions?
  • What is Automotive SEO?

    Wondering what automotive SEO is? As a digital marketing agency specializing in car dealer SEO and search engine optimization, we’ve grown our clients’ customer bases year on year. Our approach involves a range of tactics to answer your customers’ questions. For example, we use industry-specific SEO keywords to optimize your website so Google shows your site as the answer to relevant searches. Other tactics like mobile optimization and site navigation help with organic search results and engine rankings. So if you’re wondering what digital marketing means in the automotive space, it means multiple channels to drive traffic to your site.

  • How Long Until I See Results from Automotive SEO?

    SEO is a long term game that requires patience. The timeframe for seeing big results in automotive SEO varies depending on local competition, their investment in SEO and your brand authority. Our clients typically see big results within 4-6 months. But quicker results are possible if your competitors aren’t investing in SEO. Elements like solid keyword research, great on-site content and strong link building can speed up your SEO performance.

  • How Do You Build Backlinks for Car Dealerships?

    We use a multi faceted approach to get organic traffic and get high authority backlinks to your site. Our off page SEO for car dealerships includes guest posting, press releases and quote placements etc. Through our network of high authority digital PR partners we amplify your brand through quality content, customer testimonials and thought leadership articles.

  • How Much Does Automotive SEO Cost?

    At Perth Digital Edge we want to make your digital dreams a reality. Our pricing for automotive SEO is flexible and customised to your needs. A free website audit will give you an idea of the strategies required and the timeframe to achieve results. The cost of your customised plan will depend on the specific SEO services your dealership needs.

Find your digital edge today.

Uncover how our automotive SEO solutions can elevate your dealership, attract new customers, cultivate a loyal client base, and position your automotive business as an industry innovator, rather than just another competitor.
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