On Page SEO Services
Need to rank higher in Google? Our team will fine-tune everything, including content, meta tags to speed and mobile responsiveness to improve your website rankings
On-Page SEO: Your Ticket to Better Search Rankings
Keeping up with Google’s ever-changing algorithms can feel like a rollercoaster ride. Just when you think you’ve got it all figured out, they switch up the rules on you. As a on-page SEO service provider, Perth Digital Edge stays on top of Google’s latest updates, ensuring your brand always meets the search giant’s criteria for success. Ready to climb the search rankings? Reach out to our SEO experts today and let’s get started. 📈
Our On-Page SEO Service includes:
Audit
We kick off the process with a thorough audit to identify existing strengths and weaknesses. This helps us understand what needs to be optimised and lays the groundwork for the subsequent steps.
Keyword Research
Understanding your market and how they search for your services is key. This means researching what your target market is searching for, the search volume and the format that satisfies the searcher’s intent. For example if there’s high search volume for “facelift benefits” in your target area, you should include this on your site. This way you can incorporate relevant search queries into your content and get your site visible and relevant.
Meta Tag Optimisation
We meticulously craft your meta tags, including title tags, meta descriptions, and meta keywords, to align with your content and the identified high-value keywords. This ensures that search engines can accurately index your pages.
Content Improvements
We optimise your existing content and create new, high-quality content that is not only keyword-rich but also valuable and engaging for your audience. Content is king, and we treat it as such.
Header Tags
We structure your header tags (H1, H2, H3, etc.) to improve readability and SEO. By incorporating targeted keywords into these tags, we make it easier for search engines to understand the context of your pages.
Internal Linking & Navigation
A well-structured internal linking strategy can significantly boost your SEO. We optimize your site’s navigation and internal links to ensure that both users and search engines can easily find what they’re looking for.
A Strategic On Page SEO Process
Meta Tags & Body Tags: The Backbone of On-Page SEO
When it comes to fine-tuning your on-page SEO, the devil is in the details—specifically, your meta tags and body tags. These tags serve as the behind-the-scenes descriptors that tell search engines what your content is all about. They may not be visible, but they’re crucial for search engine indexing.
Meta Tags
Your meta tags include the page title, tag, meta description, and a set of relevant keywords. These elements appear in Google’s search results, providing users and Google a snapshot of what on offer. We meticulously craft these tags to align with your content, for the search engines.
Body Tags
After optimising your meta tags, we move on to the body tags. These are your headings, commonly known as H1, H2, etc. Incorporating keywords into these tags not only helps Google understand your content better but also improves readability for your visitors by breaking up text into digestible sections.
Page Speed and Mobile-Friendliness
When it comes to on-page SEO, two factors that can’t be overlooked are page speed and mobile-friendliness. At our agency, we place a strong emphasis on these elements, recognising their critical role in both user experience and search engine ranking.
Page speed is more than just a convenience for your users; it’s a significant ranking factor in Google’s algorithm. Slow-loading can frustrate visitors, leading to higher bounce rates and lower conversions, which in turn can negatively impact your search engine rankings.
Similarly, mobile-friendliness has become increasingly important as more users use smartphones and tablets. Google has also incorporated mobile compatibility as a ranking factor, making mobile optimised viewing essential.
If your website is beautifully designed but falls short in these areas. we can help!
Crafting Google-Friendly URL Structures
The URL structure of your pages play a significant role in your on-page SEO. A clean, straightforward URL not only helps users understand what to expect on the page, but it also aids search engines in indexing.
While it might be tempting to stuff your URLs with multiple keywords, this tactic can backfire. Overly long and keyword-stuffed URLs can appear spammy and you should avoid cluttering your URLs with unnecessary numbers or special characters, as these can make the URL look messy and confusing. Such complexities can hinder both user experience and search engine readability.
The key is to keep your URL structure simple, clean, and relevant to the content of the page. This approach not only improves user experience but also aligns with search engine guidelines, contributing to better on-page SEO.
Striking the Right Balance with Keyword Density
Keyword density is a measure of how frequently a specific target keyword is appears within the content of a webpage, relative to the total word count. While there’s no hard-and-fast rule for the “perfect” keyword density, it’s crucial to strike a balance.
Incorporating keywords naturally into your content is essential for readability and user engagement. Overusing a keyword can make the content sound forced and robotic, which can negatively impact the user experience. Moreover, excessive keyword repetition can trigger Google’s spam filters, potentially leading to lower search rankings more traffic.
On the flip side, underutilising keywords can also be detrimental, as it may not sufficiently signal to search engines what your content is about. This could result in your page not ranking as well as it could for those key terms.
The goal is to use keywords in a way that sounds natural and adds value to the reader, while also aligning with search engine guidelines. This nuanced approach to keyword density can contribute to better on-page SEO and higher search rankings.
The Power of Effective Internal Linking
Internal linking is more than just an SEO checkbox; it’s a strategy that can significantly improve user experience and search engine performance. By linking one page to another, you’re essentially guiding visitors through a journey, helping them discover more valuable content.
The benefits of a well-executed, internal link linking strategy are manifold:
- Enhanced User Navigation: Internal links act as signposts, directing users to relevant content and making it easier for them to find what they’re looking for.
- Keyword Ranking: By using anchor text that includes keywords you want to rank for, you can improve your SEO for those terms.
- Page Authority: Internal links pass page authority, helping to boost the SEO value of individual pages.
- Reduced Bounce Rate: By offering more content options to visitors, you’re likely to reduce bounce rates, which can positively impact your SEO.
- Promotion of Specials or Events: Strategic internal linking can guide users to promotional pages or special events, increasing visibility and participation.
- Content Contextualisation: Internal links help search engines understand the context and relationship between different pieces of content.
However, moderation is key. Overloading a page with internal and external links can confuse both users and search engines. Always aim for links that are relevant and useful to the reader, enhancing their experience and adding value to their visit.
Leveraging Schema and AMP for a Competitive Edge
In the ever-evolving landscape of SEO, staying ahead means adopting strategies that go beyond basic on-page optimisation. Two such advanced techniques are the implementation of Schema Markup and Accelerated Mobile Pages (AMP).
Schema is a form of structured data markup that helps search engines better understand the content on your website. While it may not directly boost your rankings, it enhances the way your page displays in SERPs (Search Engine Results Pages). This can lead to higher click-through rates and better visibility. For example, Schema can help display reviews, business hours, and even product availability directly in the search results.
AMP is an open-source framework designed to make mobile web pages load faster. In today’s mobile-first world, page speed is a critical ranking factor. AMP improves user experience by enabling your web pages to load almost instantly on mobile devices, using less data. This leads to higher engagement, more time spent on your site, and ultimately, more conversions.
Don't just take our word for it.
- Ben & the team at Perth Digital Edge were engaged to create our corporate website. The website was created quickly and exactly to the brief, any updates and changes from our side were actioned extremely quickly.I would not hesitate to use Ben for another website build, very happy with the
- I needed some advice regarding SEO and better techniques to use in expanding and attracting more clients and increasing my digital footprint in the ever changing marketing environment. I spoke to Ben who was fantastic in providing valuable advice and techniques that I had no idea about. Ben was very
- We have ben working with Ben on the redevelopment of our website to an e-commerce platform which was quiet a challenge. Ben has been really easy to work with and has quickly transformed our site from low to high ranking increasing sales and ROI. Would highly recommend.
- Throughout my time of working with Perth Digital Edge, I have learned invaluable lessons of SEO management which have allowed me to gain a better understanding of digital marketing. Perth Digital Edges clients are always there number one concern and this is evident through there outstanding customer service. I would
Why Choose Us for On-Page SEO
Customised Strategies
We understand that every business is unique, which is why we don’t offer one-size-fits-all solutions. Our strategies are tailored to meet your specific needs and objectives.
In-Depth Keyword Research
Our team goes beyond basic keyword identification. We delve into your industry, competition, and audience behavior to select the target keywords that will genuinely drive high-value traffic to your site.
Transparent Reporting
We believe in full transparency. Our monthly reports are comprehensive yet easy to understand, providing you with a clear picture of your on-page SEO performance and areas for improvement.
User-Centric Approach
While our primary goal is to improve your search engine rankings, we never lose sight of the end-user. Our on-page optimizations are designed to enhance user experience, thereby increasing the likelihood of conversions.
Technical Expertise
Our team is well-versed in the technical aspects of on-page SEO, from optimizing meta tags to improving site speed and mobile-friendliness. We ensure that your website is in full compliance with the latest SEO best practices.
Content Excellence
We don’t just optimise your content; we elevate it. Our content specialists focus on creating informative, engaging, and keyword-rich content that not only appeals to search engines but also resonates with your audience.
Get in Touch
If you need help with On-page SEO please contact us at any time.
Frequently asked questions
What is on-page SEO?
On-page SEO refers to the process of optimising elements within a website to improve its search engine rankings and attract relevant traffic. This includes content, meta tags, headings, internal links, and URL structure, making it easier for search engines to understand and rank your site. Unlike off-page SEO, which focuses on external signals like backlinks, on-page SEO ensures that your website is structured and optimised for maximum visibility and user engagement.
What is onsite SEO?
Onsite SEO focuses on optimising elements directly on your website to improve rankings. This includes content optimisation, page speed improvements, mobile-friendliness, keyword usage, and internal linking. It is different from offsite SEO, which involves external factors like link building and social media signals that impact your search rankings.
What is the 80/20 rule of SEO?
The Pareto Principle of SEO, also known as the 80/20 rule, states that 20% of your SEO efforts drive 80% of your results. This means that focusing on high-impact strategies, such as targeting the right keywords, optimising high-performing pages, and earning quality backlinks, can significantly increase organic traffic and revenue without wasting resources on low-impact efforts.
What is the difference between on-page SEO and local SEO?
What is the difference between on-page SEO and local SEO?
On-page SEO improves your website’s overall search visibility, making it rank better for relevant keywords on a national or global scale. In contrast, local SEO is focused on optimising your website for local search results, such as “plumbers near me” or “best cafés in Perth.” Local SEO includes Google Business Profile optimisation, local citations, and location-based keywords to help businesses attract customers in their area.
What is the difference between on-page SEO and technical SEO?
While on-page SEO involves optimising content, headings, keywords, and meta tags to improve rankings, technical SEO focuses on website infrastructure and performance, such as site speed, mobile-friendliness, structured data, and indexability. Technical SEO ensures that search engines can properly crawl, index, and understand your website, while on-page SEO makes the content more relevant and user-friendly.
How much does SEO cost in Australia?
SEO costs in Australia vary based on business size, competition, and the scope of services required. On average, SEO services range from $1,500 to $10,000+ per month. Small businesses may require lower-cost packages, while large enterprises in competitive industries often need comprehensive, high-investment SEO strategies for long-term success.
What is the difference between SEO and on-page SEO?
SEO (Search Engine Optimisation) is the overall process of improving a website’s visibility in search engines. It includes on-page SEO, off-page SEO, and technical SEO. On-page SEO specifically refers to optimising individual web pages, including content, keywords, and internal linking, to make them more relevant to user searches.