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Social Media Marketing Perth

Perth Digital Edge helps Perth businesses turn social media into enquiries, bookings, and sales. We don’t run profiles for the sake of staying “active.” We build campaigns around business objectives, then we make the creative and distribution earn its keep. That means tighter messaging, consistent publishing, fast community response, and social media advertising that targets the right audience instead of spraying budget across everyone in Perth.

We’re Perth-based and practical. Not every brand needs to be on every platform, and not every week needs a viral post. What matters is a repeatable system: publish proof, answer the questions customers actually ask, then use paid distribution and retargeting to turn warm attention into leads.

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What Social Should Do For Your Business

Good social media strategy is simple to explain and harder to execute: make it obvious what you do, make it easy to trust you, then make it easy to take the next step. That next step might be a call, a booking link, a DM, a quote form, or a purchase.

We focus on the content types that consistently drive action for small businesses: proof (work shown), clarity (what you offer and who it’s for), and reassurance (reviews, FAQs, objections answered). The goal isn’t “more engagement.” The goal is engagement that turns into conversations with potential clients.

Social Media Services

  • Social Media Management Services

    Social media marketing management icon - connected networkSocial media marketing management icon - connected network

    Our social media management keeps your profiles consistent and on brand without you watching them all day. We build a content calendar, write and schedule posts, and handle day-to-day responses. We also put basic rules in place so leads don’t slip through the cracks: response templates for common questions, a triage system for DMs, and clear hand-off to your team when a lead is ready to book.

    This is what “management” looks like in reality: consistency, fast replies, clean messaging, and fewer dropped enquiries.

  • Social Media Strategy And Planning

    Strategy & Planning

    Strong results start with a clear social media strategy and a comprehensive strategy that matches your resources. We review your market, competitors, current accounts, and offers, then build a plan tied to lead generation, bookings, event attendance, or sales.

    We choose platforms based on evidence. Many Perth businesses perform best on Facebook and Instagram for local demand. LinkedIn tends to work when the offer is B2B and the decision cycle is longer. We’ll include Twitter/X only when it has a clear role, not because it “should” be there.

  • Content Creation

    Content Creation - Perth Digital Edge

    Content creation is where your brand voice becomes visible. We create content that shows your work, explains your offer clearly, and answers the questions customers ask before they buy. Where it makes sense, we include professional photography and structured video capture so you’re not relying on shaky phone footage for everything.

    We produce content in batches so output stays consistent. One shoot can become multiple assets: short-form video, carousels, story cut-downs, testimonial posts, and FAQ clips. This is how you keep a strong brand presence without making content production a weekly panic.

  • Social Media Advertising And Paid Campaigns

    Paid Social Advertising

    Social advertising accelerates results when you need reach quickly or when your audience needs repetition before they act. We build paid advertising campaigns with clear conversion paths: landing page, lead form, booking link, or DM flow.

    We don’t just boost posts. We structure campaigns by funnel stage (prospecting vs remarketing), control frequency so audiences don’t get burned out, and use tracking so you can measure success in leads and bookings, not only clicks.

  • Influencer And Creator Campaigns

    Creator Campaigns - Perth Digital Edge

    Creator campaigns are useful when you want third-party credibility and fast distribution. We identify creators that match your audience and write briefs that keep the content natural but on-message. When appropriate, we structure campaigns so the content can be reused as ads (rights permitting), because creator-style videos often outperform polished studio creative.

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Our Process
Perth Digital Edge provides end-to-end social media services so you can rely on one team for strategy, content creation, publishing, community management, and paid campaigns. Every engagement starts with a marketing plan you can approve and reporting you can understand.

  1. Audit And Discovery

    We review your current social media presence, website, and any existing paid campaigns. We also look at your conversion path, because social can’t save a confusing offer or a weak landing page. If you’re launching a new website, we map content and paid campaigns around that timeline so social supports the launch instead of posting around it.

  2. Strategy And Content Plan

    We build a plan that connects your business objectives to content pillars and platform choices. You’ll see what we’re going to post, why it exists, who it’s for, and what action it should drive.

  3. Create, Publish, And Optimise

    We create and publish consistently, then adjust based on real performance. That means improving hooks, tightening messages, changing creatives, refining targeting, and increasing spend only when lead quality supports it.

  4. Reporting & Improvement

    Reporting focuses on outcomes first (leads, enquiries, bookings, sales where tracked), supported by engagement metrics that indicate content quality (saves, shares, meaningful comments). You’ll also see what we changed and why, so reporting turns into action.

Pricing & Next Steps

Social media pricing should match the actual work required: planning, content creation, publishing, community management, and, where relevant, social media advertising. The right package depends on how many platforms you need, how much content you want produced each month, and whether paid campaigns are included.

We keep pricing transparent so you can see how social fits into your overall marketing spend. Packages are tailored to the number of platforms, level of content creation and whether you include paid campaigns.

Starter: Social Media Management For Consistency

Best for small businesses that need a reliable social media presence without a big production schedule. This package includes a monthly strategy refresh, a simple content calendar, post creation and scheduling across one platform (usually Facebook or Instagram), and basic community management (comments and DMs triaged so leads don’t get missed). Reporting focuses on what content drove engagement and what messages triggered enquiries.
Included Services:
$ 990/m
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Growth: Content Creation + Paid Social For Lead Generation

Best for trades and professional services competing suburb-by-suburb from Joondalup to Canning Vale. This includes management across two platforms, increased content creation (including short video), stronger community management, and paid campaigns built around lead generation or bookings. Paid campaigns are structured with a clear funnel (prospecting + retargeting), tracked conversion actions, and ongoing optimisation based on what produces real results, not just clicks.
Included Services:
$ 1,490/m
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Scale: Full Social Media Services + Professional Photography + Always-On Advertising

Best for businesses that want a comprehensive strategy, higher production value, and consistent paid distribution. This includes management across multiple platforms, professional photography and structured video capture (batch shoots so output stays consistent), ongoing social advertising, creator campaign support where appropriate, and deeper insights through monthly reporting. If you’re running a new website launch, seasonal offer, or multi-location service, this package is designed to carry the workload and keep output steady.
Included Services:
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If you want an exact price, we scope it to your platforms, posting cadence, production needs, and whether paid advertising is part of the plan. The first step is a call so we can match the package to your business objectives and resources.

Work & Results

Our work shows how a structured approach to social can change outcomes for Perth businesses.

    01: Perth WordPress Web Design That Kicks Ass!

    Get your high-quality WordPress site built right away. Grow your business digital presence with a the most affordable web design Perth has and work team that cares about your brand.
    Perth Digital Edge grow icon

    160%

    Increase In Conversion
    Perth Digital Edge grow icon

    160%

    Increase In Conversion

    Problem

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    Goal

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    Solution

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    02: Perth WordPress Web Design That Kicks Ass!

    Get your high-quality WordPress site built right away. Grow your business digital presence with a the most affordable web design Perth has and work team that cares about your brand.
    Perth Digital Edge grow icon

    160%

    Increase In Conversion
    Perth Digital Edge grow icon

    160%

    Increase In Conversion

    Problem

    Lorem ipsum dolor sit amet, consectetur adipiscing elit.

    Goal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit.

    Solution

    Lorem ipsum dolor sit amet, consectetur adipiscing elit.

    03: Perth WordPress Web Design That Kicks Ass!

    Get your high-quality WordPress site built right away. Grow your business digital presence with a the most affordable web design Perth has and work team that cares about your brand.
    Perth Digital Edge grow icon

    160%

    Increase In Conversion
    Perth Digital Edge grow icon

    160%

    Increase In Conversion

    Problem

    Lorem ipsum dolor sit amet, consectetur adipiscing elit.

    Goal

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    Solution

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How We Work

Perth Digital Edge provides end-to-end social media services so you can rely on one team for strategy, content creation, publishing, community management, and paid campaigns. Every engagement starts with a marketing plan you can approve and reporting you can understand.

    Planning And Strategy

    We start with an initial consultation where we define your business goals, target audience, competitors, and technical requirements. If you already have a current site, we audit it for performance, SEO, and conversion issues before recommending a path forward. This planning phase typically takes one to two weeks and produces a detailed scope document that both sides sign off on. Your dedicated project manager is assigned at this stage and stays with you through to launch and beyond.

    Understand What a Lead Is Actually Worth

    Before keyword research begins, we sit down with your business objectives, your margins, your close rate, and your capacity. A plumber in Joondalup with a $600 average job and a 40% close rate needs a very different cost-per-lead than a family lawyer in the CBD billing $5,000 retainers. Without this maths, you cannot tell whether a campaign is winning. You are just watching a scoreboard with no idea what constitutes a point. Most Perth businesses skip this step entirely, launch advertising campaigns, and wonder three months later why the phone stays quiet.

    Start With the Maths

    Before keyword research, we establish what a lead or sale is actually worth to your operation. Profit per job. Close rate. Capacity. Follow-up speed. Then we set a target cost per result that is realistic given your margins and business goals. Without this step, you cannot tell whether a campaign is winning. You are just watching numbers with no context. Most Melbourne businesses skip it entirely, launch advertising campaigns, then wonder three months later why the phone has not moved.

    Data-Driven Decision Making

    We use Ahrefs, Screaming Frog, Google Search Console, and call tracking tools to assess your current position. Which keywords rank. Where backlinks are weak. Which pages visitors leave without converting. The data tells us where to focus effort. Along using the transcript of every client call we have reviewed in the past year, the most common phrase from electrical business owners is “I just want the phone to ring.” That is what we optimise for.

    Data-Driven Decision Making

    We do not guess. We use Ahrefs, Screaming Frog, Google Search Console, and call tracking to analyze your current position. Which keywords rank. Where backlinks are weak. Which pages visitors leave without converting. The data tells us where to focus effort for maximum return.

Don't just take our word for it.

Frequently asked questions

Have more questions?

  • How Do You Measure Success?

    Success is measured by the results that matter to you, such as leads, enquiries, bookings and sales, supported by reach and engagement metrics.

  • Can You Work With Our Team / Assets?

    Yes. We can work alongside in house staff or other providers. If you already have brand guidelines, photos or video, we will use those and create extra content where needed so everything stays consistent.

  • Which Platforms Should We Focus On?

    The best platforms depend on your audience and offers. Many Perth businesses perform well on Facebook and Instagram, while business to business brands often see stronger results on LinkedIn.

  • What Social Media Services Do You Offer?

    We provide strategy, social media management, content creation, paid campaign setup and management, influencer support and ongoing consulting. These services can be combined into a full service package or delivered as standalone projects depending on what you need most.

Get Statured With Social Media Advertising

If you want social media marketing that helps your business stand out and generate leads consistently, book a call. We’ll review what you’re doing now, identify quick wins, and map a practical plan that fits your resources, your audience, and your goals.
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