Facebook Advertising Perth Traced To Enquiries

Facebook advertising puts paid ads in the Facebook feed, Instagram, Facebook Messenger and WhatsApp, shown to people chosen by location, interests, behaviour and what they’ve already done on your website. Perth Digital Edge manages Facebook and Instagram ads for Perth businesses from Wanneroo, with management from $600 a month, or 20% of ad spend once spend passes $3,000 a month, no lock in contracts, and your ad budget paid straight to Meta.

Book a free audit

Call 1800 967 911

From $600

A month, no lock-in

Pixel plus Conversions API

Every lead traced to its ad

Free review

Of your ad account, before you spend

Certified partners

Awards & recognition

Facebook Ads Create Demand, Google Ads Catches It

Google Ads meets people who are already searching. Facebook ads find Facebook users who match your target audience before they’ve searched for anything, and keep showing up until the need arrives or the offer persuades them. Both work, and expecting one to behave like the other is how many businesses waste ad spend on Meta.

That decides who should be running ads on Facebook at all: visual products, new offers with no search volume yet, events, memberships, home improvements and any service where showing the finished job builds trust faster than describing it. It also decides the campaign setup: audiences built from your customers and website visitors, ad creative that shows rather than tells, and landing pages that ask for one thing.

Leaving Facebook to its default settings is the common mistake. Boosted posts hand the objective, audience and placements to Meta, and the result is likes rather than enquiries. Facebook has sold ad space for over a decade, and the controls that matter sit in Ads Manager, not behind the boost button.

Inherited Facebook ad account Example

Boosted posts, engagement objectiveBefore

Pixel only, no Conversions APIBefore

One audience, one single adBefore

Leads and sales objectivesAfter

Pixel plus Conversions APIAfter

Several ads per audience, testedAfter

Illustrative example of what an account review finds.

What Our Facebook Ads Management Covers

Managing Facebook ads well is mostly account discipline. Our Facebook ads team handles the whole account, from tracking to creative, with the same team that runs your Google Ads and web design.

Account And Tracking Setup

Meta Business Manager, your Facebook page, the ad account, the Meta pixel (formerly the Facebook pixel) and the Conversions API, owned by you with us added as a partner.

Audiences For Ideal Customers

Custom audiences from your customer list and website visitors, lookalikes built from your best buyers, interest targeting, suburb and radius targeting, and exclusions so you stop paying to reach existing customers.

Ad Copy And Ad Creative

Single image, Facebook video ads, carousel ads and collection ads. We write the ad copy and our in house creative team shoots or designs the ads, then several versions are tested rather than betting on one.

Video production →

Lead Ads And Messaging

Lead ads let people express interest without leaving the app, with automated follow-up so they hear back fast. Click to Messenger and WhatsApp ads suit businesses where the sale starts with a conversation.

Retargeting And Dynamic Ads

Ads for people who visited a service page, started an enquiry or abandoned a cart. For an online store, a dynamic ad shows the exact products a shopper viewed, pulled from your catalogue.

Remarketing →

Landing Pages That Convert

A click has to land on a page that repeats the ad’s promise and asks for one action. As a full service digital agency we build or fix these ourselves, including a new website where one is needed.

Web design →

From Ad To Enquiry

Facebook advertising strategies that work follow the customer journey, so our Facebook ad campaigns use a different ad for each stage and one budget shared across them.

Start with a free audit

01See

Reach Potential Customers

A short video or carousel in the Facebook feed, Instagram Stories or Reels reaches people in the suburbs you serve who match your ideal customers.

02Engage

Give Them A Reason

People who watch, click or visit your Facebook page become a warm audience, which costs less to reach again than a cold one.

03Act

Make Enquiring Easy

A lead form inside the app, a Messenger chat or a landing page built for the ad. Perth consumers expect a fast reply, so leads go straight to your phone or CRM.

04Return

Retarget What’s Unfinished

Visitors who didn’t enquire see a testimonial, an offer or the products they viewed, until they come back or the window closes.

Lead formsMessengerDynamic ads

Should You Run Facebook Ads Or Google Ads First?

Both are paid advertising, but they suit different businesses. Here’s when Facebook marketing makes sense for your business goals, and when search should come first.

✓Facebook suits you when

✓

Your product or finished work is visual

✓

The offer is new and nobody is searching for it yet

✓

You can describe your target market by place, age or interests

✓

Online sales come from people who browse before they buy

✓

You can show proof: reviews, before and after photos, video

✕Start with Google Ads when

People already search for what you sell, such as an emergency trade

Your Facebook page has no reviews or recent posts

There’s no landing page or lead form that converts yet

The ad budget is under a few hundred dollars a month

You need tomorrow’s call, not next month’s customer

Not sure which side you’re on? A free account review tells you before you spend.

Measured With Meta’s Data And Google’s

Meta’s reporting tells you how many people clicked. It can’t tell you whether they became customers unless conversion tracking is built properly, and in many accounts we inherit it isn’t.

Pixel And Conversions API

Lead and purchase events reach the Facebook ad account from your server as well as the browser, so Meta optimises for enquiries rather than clicks.

Google Analytics 4

Calls, forms and bookings recorded as key events against the campaign that produced them, so Meta’s numbers are checked against Google’s.

Keyword Planner

How many people already search for your service in the Perth market, which decides whether Google or Meta carries the larger share of the budget.

Search Console

Whether people start searching your business by name while the ads run, the plainest sign that awareness is building.

Results From Perth Businesses We Work With

FencrGatr, a Perth fencing and gates business, has us running its Meta ads alongside Google Ads, SEO and web design. The other two figures come from Google Ads accounts, and show the conversion tracking discipline we bring to every Facebook ad account.

3.2xReturn on combined Google and Meta ad spendFencrGatr, Perth

+215%Enquiries and quote requestsFencrGatr, Perth

+182%Conversions recorded after a tracking fixHome Base, Perth

-22%Google Ads cost per conversion4×4 Extras, Perth

See the case studies →

Brands We’ve Worked With

From trades and retailers to tourism, finance and local government, these are businesses we have built websites for, ranked or advertised. Tap any logo to read the case study.

What Facebook Advertising Costs In Perth

There are two costs. Your ad budget goes to Meta from your own payment method, and for most Perth small business accounts we manage it sits between $800 and $3,000 a month, depending on the area, the competition and how many leads you can handle. Our management fee is $600 a month, or 20% of ad spend once spend passes $3,000 a month, with no lock-in.

Area covered

Creative

Audiences

Reporting

Basic Ads Management

You already have creative that works

$600

a month, for ad spend up to $3,000 a month

Campaign setup and management
Pixel and conversion tracking
Audience targeting
Monthly meetings

Ask about this option

No lock in contracts

Advanced Ad Management

Testing and growing the account

20%

of ad spend, once spend passes $3,000 a month

Everything in Basic
Retargeting and lookalike audiences
Ad copy and creative testing
Landing page recommendations

Ask about this option

Complete Management

Strategy, creative and ads in one

Ask for price

creative and strategy scoped to the plan

Social media strategy
Ad creative design
Audience building

Ask about this option

Ad budget is separate and paid to Meta. Facebook ads cost what the audience and competition dictate, so we judge every dollar spent on cost per lead, not cost per click. If Keyword Planner shows Google Ads would bring cheaper enquiries, we’ll say so first.

How A Facebook Campaign Runs

Ask for a free audit

STEP 01

Month One

Business objectives agreed, account and tracking set up, audiences built, ad creative produced and approved, landing pages checked, then launch on a controlled ad budget. If tracking was broken before we arrived, this is the month it’s fixed.

STEP 02

Months Two And Three

Several ads against several audiences across placements, losers cut quickly and budget moved to whatever produces leads at the lowest cost. By the end we know what works for your business.

STEP 03

Month Four Onward

Scaling what converts, widening lookalikes from your best customers, refreshing creative before fatigue and sharing what Meta learns with your Google Ads, so each channel improves the other.

What Clients Say

Google★★★★★4.952 reviews Clutch★★★★★5.0verified

★★★★★

Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level, always available, always helpful, and always honest. The results speak for themselves.

Slide & Glide Pty LtdGoogle review

★★★★★

Very prompt and creative. I highly recommend Perth Digital Edge, they listen to your requirements and your happiness is genuinely important to them.

Joshua HicksGoogle review, Streetside

★★★★★

Perth Digital Edge has done a fantastic job managing our rather complex Adwords account and with helping us strategize our online advertising. I would recommend them to anyone.

Jon MyersGoogle review, Westside Auto Wholesale

Real reviews. A selection from our Google reviews, some shortened to fit.

Facebook Advertising FAQs

Straight answers to the questions owners ask us most before work starts.

Get a free audit

How Much Do Facebook Ads Cost In Perth?

Most Perth small businesses we manage spend $800 to $3,000 a month on ads, paid to Meta. Management is $600 a month, or 20% of ad spend once spend passes $3,000 a month, with no lock-in. The number that matters is cost per lead or sale.

What’s The Difference Between Boosting A Post And Running Ads?

Boosting is the simplified option on your Facebook page, with limited objectives and targeting. Proper ads campaigns run through Ads Manager with full control over audiences, placements, conversion tracking and testing.

Can You Run Instagram Ads At The Same Time?

Yes. Facebook and Instagram share one ads platform, so a campaign runs across feeds, Stories and Reels with Meta moving budget to the placements that perform. For visual businesses Instagram often does the heavier lifting.

Do You Run Lead Generation Campaigns?

Yes. Lead generation campaigns use forms inside Facebook so people can generate leads for you without visiting a site, with answers sent to your inbox, phone or CRM and an automated reply so nobody waits.

How Long Before Facebook Ads Produce Results?

Clicks start within hours. Reliable performance takes a testing period, because Meta needs conversion data to learn who converts. We judge the account on cost per lead over weeks, not on any single day.

What Metrics Do You Report On?

Leads, sales and cost per result first. Reach, click-through rate and engagement explain those results, but on their own they’re vanity metrics, so they never lead the meeting.

Who Owns The Ad Account And The Data?

You do. We work inside a Facebook ad account you own, and if you leave, the pixel data, audiences and campaign history stay with you.

Do You Only Work With Perth Businesses?

Most of our clients are WA businesses, from Wanneroo and Joondalup to Fremantle, and suburb targeting is where local knowledge of the Perth market pays off. We also run Perth Meta ads for businesses based elsewhere that sell into WA.

Can You Help With Digital Marketing Beyond Ads?

Yes. Our social media marketing team handles organic content and strategy, and keeps up with industry trends, so your digital presence matches what your ads promise.

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Run Facebook Ads You Can Trace To The Phone Ringing

Perth Digital Edge is a Google Partner and Facebook advertising agency in Wanneroo, led by Ben Tippett, and a Global Search Awards 2026 finalist. Our professional team builds Facebook advertising campaigns for positive ROI, then meets with you over the leads and sales they produce. Book a free review of your Facebook marketing and we’ll show you what each lead is costing now.

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Call 1800 967 911