YouTube Advertising Perth

Perth’s Best YouTube Advertising Agency

90% of customers are more likely to buy after watching a video. Video has more impact than written content. 5 billion daily video views on YouTube, there’s a huge audience to reach. Let our YouTube Advertising Agency help you reach your target audience with targeted video ads that speak to them.

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Youtube Advertising Services

Reach Your Audience With A YouTube Advertising Agency

Do you remember when the first YouTube video was uploaded in 2005? Since then YouTube has grown exponentially and is now a major player online. All the tech experts agree “YouTube is the future of marketing” and with 30 million daily visitors worldwide and 50% of Australians using the platform daily, the opportunities for business exposure are huge.

In fact in the last 30 days alone more video content has been uploaded to YouTube than all major US television broadcasters have released in the last 30 years and people are watching 500 million hours of video content daily.

Think of the opportunities for your business to reach your target audience on this platform. YouTube’s reach is a great way to connect with potential customers in a meaningful way.

Plus video has a higher retention rate than written content, customers remember 95% of the video message versus 10% when reading the same information. It’s a powerful way to increase brand awareness. And it’s surprisingly affordable and accessible for all businesses.

What Our YouTube Ads Services Include

  • Instream

    Instream ads appear before a YouTube video starts and you have 5 seconds to grab the user’s attention before they can skip the ad. With a good ad those 5 seconds might be all you need.

  • In-Video

    In-video ads appear while YouTube content is playing and are displayed at the top of the recommended video list. They can grab the user’s attention without interrupting their video watching experience.

  • Bumper

    Bumper ads are non-skippable and can make a big impact on reach and impression. They are limited to 6 seconds.

  • Masthead

    Masthead Ads offer the highest reach and awareness by showing your brand on the YouTube Homepage for 24 hours. So anyone who visits YouTube that day will see your brand.

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Our YouTube Advertising Process

Our Process

Don't just take our word for it.

Frequently asked questions

Have more questions?
  • What Types of Ads Can I Run on YouTube?

    YouTube has different ad formats for different marketing objectives. Here are the most common:

    • Skippable In-Stream Ads: These ads appear before, during or after a video and can be skipped after 5 seconds.
    • Non-Skippable In-Stream Ads: These are 15-20 second ads that viewers must watch before they can access the main video.
    • Display Ads: These are ads that appear to the right of the feature video and above the video suggestions list.
    • Overlay Ads: These are semi-transparent ads that appear on the bottom 20% of the video.
    • Sponsored Cards: These are cards that appear in relevant videos showcasing products featured in the video.
  • How Do I Target My Audience on YouTube?

    YouTube has robust targeting options to help you reach your audience. You can target by:

    • Demographics: Age, gender, parental status etc.
    • Interests: What the user is interested in, such as technology, beauty or sports.
    • Keywords: Target specific keywords related to your product or service.
    • Topics: Target the topics of the videos your ads will appear on.
    • Placements: Choose specific YouTube channels or videos to run your ads on.
  • How is the Cost of YouTube Advertising Determined?

    The cost of YouTube advertising varies based on ad format, targeting options and competition for the ad space. Most YouTube ads are Cost-Per-View (CPV) so you pay when a viewer watches a certain part of your ad or interacts with it.

  • Can I Run a YouTube Ad Campaign Myself or Do I Need an Agency?

    While YouTube’s platform is user friendly and you can certainly run a campaign yourself, working with an agency can bring expert insights, advanced strategies and potentially better ROI. Agencies have experience in optimising campaigns for better performance and can save you time and effort in managing the campaign.

  • How Do I Measure the Success of My YouTube Ads?

    YouTube provides detailed analytics through Google Ads and YouTube Analytics where you can track:

    • Views and View Rate
    • Click-through Rate (CTR)
    • Cost-Per-View (CPV)
    • Watch Time
    • Conversion Rate

    These metrics will help you measure your campaign and make data driven decisions.

Find your digital edge today.

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