YouTube Advertising Perth
90% of customers are more likely to buy after watching a video. Video has more impact than written content. 5 billion daily video views on YouTube, there’s a huge audience to reach. Let our YouTube Advertising Agency help you reach your target audience with targeted video ads that speak to them.
Reach Your Audience With A YouTube Advertising Agency
Do you remember when the first YouTube video was uploaded in 2005? Since then YouTube has grown exponentially and is now a major player online. All the tech experts agree “YouTube is the future of marketing” and with 30 million daily visitors worldwide and 50% of Australians using the platform daily, the opportunities for business exposure are huge.
In fact in the last 30 days alone more video production content has been uploaded to YouTube than all major US television broadcasters have released in the last 30 years and people are watching 500 million hours of video content daily.
Think of the opportunities for your business to reach your target audience on this platform. YouTube’s reach is a great way to connect with potential customers in a meaningful way.
Plus video has a higher retention rate than written content, customers remember 95% of the video message versus 10% when reading the same information. It’s a powerful way to increase brand awareness. And it’s surprisingly affordable and accessible for all businesses.
What Our YouTube Ads Services Include
Instream
Instream ads appear before a YouTube video starts and you have 5 seconds to grab the user’s attention before they can skip the ad. With a good ad those 5 seconds might be all you need.
In-Video
In-video ads appear while YouTube content is playing and are displayed at the top of the recommended video list. They can grab the user’s attention without interrupting their video watching experience.
Bumper
Bumper ads are non-skippable and can make a big impact on reach and impression. They are limited to 6 seconds.
Masthead
Masthead Ads offer the highest reach and awareness by showing your brand on the YouTube Homepage for 24 hours. So anyone who visits YouTube that day will see your brand.
Our YouTube Advertising Process
Targeting In YouTube Advertising
If you’re worried about your YouTube ads showing up before pet videos, don’t be. While cat videos are entertaining we understand your target audience isn’t watching cat videos. Fortunately there are many targeting options available to help you reach your target audience and at PDE we are experts at selecting the right targeting options to get the best return on your YouTube ads. That’s why we’re Perth’s best YouTube advertising agency.
Through YouTube’s demographic targeting you can target specific age groups, genders, parental status or household income that are most likely to generate revenue for your business. This level of targeting is very powerful as we can target audiences that have historically been your biggest revenue earners.
We can also target audiences by interest which increases the chances of grabbing their attention.
We can also target ads by the videos people are watching so your ad is relevant and more likely to resonate with the viewer.
Get Started Today With YouTube Advertising
Video marketing is often overlooked by businesses but can deliver great results when done well. That’s why Perth Digital Edge is here to bring a little marketing magic to your business.
As a leading YouTube advertising agency we offer unbeatable video marketing services to help you create clever and effective YouTube ads that target your audience perfectly. Our team is experienced in SEO services, web design and Google Ads in Perth, so we can create YouTube ads that answer the questions people are searching for and resonate with the right audience. Just like YouTube has different targeting options for your ads, there are also different ways to reach your audience. Perth Digital Edge offers YouTube advertising services to help you work out the best option for your business.
Call PDE today to speak with one of our YouTube ads consultants.
Don't just take our word for it.
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- Ben at Perth Digital Edge has been my SEO and website saviour the past few months! His SEO knowledge is incredible, and his calm yet detailed help have been invaluable to me and my clients. I highly recommend PDE, and especially Ben.
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Frequently asked questions
How Can I Target My Audience on YouTube?
YouTube offers several targeting options:
- Placements: Choose specific channels or videos for your ads.
- Demographics: Target by age, gender, and parental status.
- Interests: Reach users based on interests like technology, beauty, or sports.
- Keywords: Use keywords related to your product or service.
- Topics: Target specific video topics.
What Types of Ads Can I Run on YouTube?
YouTube has different ad formats for different marketing objectives. Here are the most common:
- Skippable In-Stream Ads: These ads appear before, during or after a video and can be skipped after 5 seconds.
- Non-Skippable In-Stream Ads: These are 15-20 second ads that viewers must watch before they can access the main video.
- Display Ads: These are ads that appear to the right of the feature video and above the video suggestions list.
- Overlay Ads: These are semi-transparent ads that appear on the bottom 20% of the video.
- Sponsored Cards: These are cards that appear in relevant videos showcasing products featured in the video.
How is the Cost of YouTube Advertising Determined?
The cost of YouTube advertising varies based on ad format, targeting options and competition for the ad space. Most YouTube ads are Cost-Per-View (CPV) so you pay when a viewer watches a certain part of your ad or interacts with it.
Can I Run a YouTube Ad Campaign Myself or Do I Need an Agency?
While YouTube’s platform is user friendly and you can certainly run a campaign yourself, working with an agency can bring expert insights, advanced strategies and potentially better ROI. Agencies have experience in optimising campaigns for better performance and can save you time and effort in managing the campaign.
How Do I Measure the Success of My YouTube Ads?
YouTube provides detailed analytics through Google Ads and YouTube Analytics where you can track:
- Views and View Rate
- Click-through Rate (CTR)
- Cost-Per-View (CPV)
- Watch Time
- Conversion Rate
These metrics will help you measure your campaign and make data driven decisions.