YouTube Advertising Perth
Perth’s Leading YouTube Advertising Agency
Research indicates that 90% of customers are more inclined to make a purchase after watching a video. It’s been established that video has a greater impact on viewers compared to written content. With 5 billion daily video views on YouTube, there’s a massive audience waiting to be reached. Let our YouTube Advertising Agency help you connect with your desired audience using targeted video ads that resonate with them.
Connect With Your Audience By Using A Youtube Advertising Agency
Do you remember when the first YouTube video was uploaded in 2005? Since then, YouTube has undergone tremendous growth and has become a major player in the online world. Leading tech experts all agree that “YouTube is the future of marketing,” and with over 30 million daily visitors worldwide, and 50% of Australians regularly using the platform, the potential for business exposure is massive.
In fact, in the last 30 days alone, more video content has been uploaded to YouTube than all major US television broadcasters have released in the past 30 years, and people are watching an astounding 500 million hours of video content daily.
Imagine the possibilities for your business to reach its target audience through this platform. YouTube’s wide reach offers an excellent opportunity to engage with potential customers in a compelling way.
Furthermore, video content has been proven to have a higher retention rate than written text, with customers remembering 95% of the video message versus just 10% when reading the same information. This makes it a powerful tool for increasing brand awareness. What’s more, this type of marketing is surprisingly affordable and accessible to businesses of all sizes.
What Our YouTube Ads Services Include
Instream ads appear before a YouTube video starts and give you five seconds to capture the user’s attention before they can skip the ad. With a clever ad, those five seconds might be all you need.
In-video ads appear while YouTube content is playing and are displayed at the top of the recommended video list. They can catch the user’s attention without interrupting their video viewing experience.
Bumper ads are non-skippable and can make a significant impact on increasing reach and making an impression. They are limited to a maximum of six seconds.
Masthead Ads offer the highest reach and awareness by showcasing your brand on the YouTube Homepage for a full 24 hours. This means that anyone who visits YouTube that day will be exposed to your brand.
The Use Of Targeting In YouTube Advertising
If you’re worried about your YouTube ads showing up before irrelevant pet videos, don’t be. While cat videos can be entertaining, we understand that your target audience is likely not spending their time there. Fortunately, there are numerous targeting options available that can help you reach your intended audience, and at PDE, we excel at selecting the right targeting options to ensure maximum returns on your YouTube ads. It’s one of the reasons why we’re the leading YouTube advertising service provider in Perth, WA.
Through YouTube’s demographic targeting, you can focus on reaching specific age groups, genders, parental statuses, or household incomes that are most likely to generate revenue for your business. This level of targeting is incredibly valuable, as it allows us to hone in on audiences that have historically been your biggest revenue earners.
Additionally, we can also target audiences based on their interests, which increases the likelihood of capturing their attention.
Lastly, we can target ads based on the videos people are watching, ensuring that your ad is relevant and has a higher chance of resonating with viewers.
Get Started Today With YouTube Advertising Services
Video marketing services are often overlooked by businesses, but it can deliver excellent results when implemented cleverly. That’s why Perth Digital Edge is here to provide a touch of marketing genius for your business.
As a leading YouTube advertising agency, we offer unbeatable video marketing services to help you develop creative and effective YouTube ads that target your audience perfectly. Our team is skilled in SEO services in Perth, web design, and Google Ads, so we can build YouTube ads that answer the questions people are searching for and resonate with the right audience. Just as YouTube provides different options for targeting your ads, there are also various ways to reach your audience. Perth Digital Edge offers YouTube advertising services that can help you determine the best option based on your specific marketing requirements.
To speak with one of our YouTube ads consultants, give PDE a call today.
Don't just take our word for it.
Dealing with Ben at Perth Digital Edge for his SEO service and web design for my fencing business has been 2nd to none, he’s easy to deal with and offered solutions to all the questions I asked.
Ben from Perth Digital Edge has been fantastic to work with. He is super responsive and actions things straight away. He has completely rebuilt my website and fixed all issues we had prior. We are excited about working with Ben on future updates and projects! Thanks for all of your
Ben was extremely efficient, generous and honest in his assessment of my complicated request. Thank you for giving me constructive insights and directions to move forward.
I have been with Perth Digital Edge for 4 years now and, since then, my business has grown so much that it is actually on the first page of Google when searching for it. Perth Digital Edge created a beatiful website following my ideas and managed the digital marketing side
Frequently Asked Questions
If you still have questionsHave more questions?
How Do I Measure the Success of My YouTube Ads?
YouTube provides detailed analytics through Google Ads and YouTube Analytics, where you can track metrics like:
- Views and View Rate
- Click-through Rate (CTR)
- Cost-Per-View (CPV)
- Watch Time
- Conversion Rate
These metrics can help you understand the effectiveness of your campaign and make data-driven decisions.
What Types of Ads Can I Run on YouTube?
YouTube offers various ad formats to suit different marketing objectives. The most common types include:
- Skippable In-Stream Ads: These ads appear before, during, or after a video and can be skipped after 5 seconds.
- Non-Skippable In-Stream Ads: These are 15-20 second ads that viewers must watch before accessing the main video.
- Display Ads: These are ads that appear to the right of the feature video and above the video suggestions list.
- Overlay Ads: These are semi-transparent ads that appear on the lower 20% portion of the video.
- Sponsored Cards: These are cards that appear within relevant videos, showcasing products featured in the video.
How Do I Target My Audience on YouTube?
YouTube offers robust targeting options to help you reach the right audience. You can target based on:
- Demographics: Age, gender, parental status, etc.
- Interests: What the user is interested in, such as technology, beauty, or sports.
- Keywords: Target specific keywords related to your product or service.
- Topics: Target the topics of the videos your ads will appear on.
- Placements: Choose specific YouTube channels or videos where you want your ads to appear.
How is the Cost of YouTube Advertising Determined?
The cost of YouTube advertising can vary based on several factors including the ad format, targeting options, and competition for the ad space. Most YouTube ads operate on a Cost-Per-View (CPV) model, meaning you pay when a viewer watches a certain portion of your ad or interacts with it.
Can I Run a YouTube Ad Campaign Myself or Do I Need an Agency?
While YouTube’s platform is user-friendly and you can certainly run a campaign yourself, working with an agency can offer expert insights, advanced strategies, and potentially better ROI. Agencies often have experience in optimizing campaigns for better performance and can save you time and effort in managing the campaign.