Google Ads Perth
If you want more qualified enquiries, not just more clicks, you are in the right place. Perth Digital Edge is a certified Google Ads management agency in Perth that has managed millions dollars in ad spend for local and national clients. We specialise in Google Ads Perth campaigns that turn your ad budget into profitable, trackable results for businesses across Western Australia.
As a Google Ads Partner and Perth Google AdWords agency, we follow best practice for campaign setup, optimisation, conversion tracking and reporting. We work on flexible, no lock in contracts with a fixed management fee, so you always know what you are paying and why. All campaigns run in your own Google Ads account, and we never take commission on media spend.
Google Ads Management Perth For Local Leads And Sales
Our Google Ads management Perth service is built around one outcome. Local leads and sales at a cost that makes sense for your margins.
We start by understanding your services, profit per sale and target audience. That lets us define a realistic target cost per lead. Then we build search ads and other campaigns that focus on high intent terms such as “emergency plumber Perth” or “dentist Joondalup”, so your ads appear in Google’s search engine results when potential customers are ready to act. Every Google Ads campaign is tracked in Google Analytics and Google Ads, so you can see leads, cost per lead and return on ad spend.
Our Google Ads Service Inclusions
Search Ads (Google Adwords)
Every day Google processes billions of searches. By using Google search ads you can tap into this massive audience and get seen by people actively looking for what you offer. Search ads are text based ads that appear at the top of Google’s search results. Using search ads can improve a business’s position in the search engine results.
When you set up your ad you define a goal that matches your desired outcome whether that’s to drive sales, generate more leads or increase website traffic. These search ads are designed to grab attention and drive action so they’re a powerful tool in your digital marketing mix. Getting top position on the search engine results page is key to increasing online visibility and driving conversions while managing costs.
Remarketing & Dynamic Retargeting
Do you know that people are more likely to buy your product or fill in your contact form if they’ve seen your ad before? This is where retargeting comes in. It’s a strategy of showing your ads to people who have previously shown interest, it’s an effective way to increase conversion rates.
What’s great about Google’s Dynamic Remarketing Ads is that they can automatically create ads based on your website visitors past behaviour. Essentially Google will show each potential customer an ad that’s designed to convert.
But retargeting isn’t limited to Google. Our team can also help you reach interested audiences on platforms like YouTube, Instagram, Facebook, Gmail and Ad Exchange Networks.
Gmail Ads
Use Gmail ads to reach potential customers who have previously interacted with your website – essentially your warm leads! Gmail ads appear in the promotions tab or directly within the user’s Gmail interface. Users will see a preview of your ad and upon clicking will be directed to a landing page or presented with an expanded email-like format.
Gmail ads are highly effective, often with higher conversion rates as they retarget interested customers. Plus the cost-per-click for Gmail ads is generally lower than other ad formats.
Google Ads (Display Network)
Imagine advertising on thousands of websites and online platforms not just Google. This is possible with the Google Display Network – a vast collection of websites, blogs, apps and RSS feeds where your ads can reach a wider audience.
Google display ads can be text ads, video ads, rich media ads or image ads. This gives you the flexibility to choose a format that will work best for your target audience.
Youtube Video Ads
Video advertising is a powerful way to drive conversions. Videos engage and resonate more than text based ads. With 5 billion views a day on YouTube it’s a platform you should be using.
We’ll make sure your video ads reach the right audience, optimise your ad spend for maximum ROI.
Your YouTube video ads can be placed before, during or on the YouTube homepage. We’ll help you choose the best ad placement and format to get the most out of your investment.
Google Shopping Ads
Looking to promote your products? Reach a massive online audience with Google Shopping Ads. These visually appealing ads are managed through the Google Merchant Centre where you input all the details about your products. Google then uses this information to decide when to show your ads. Google Shopping Ads can generate a lot of revenue for retail businesses but optimising them for maximum impact can be tricky. At PDE we can help you improve your product listings to reach the right audience and increase your sales.
Our Google Ads Process
Not Getting Results With Google Ads In Perth?
Many Perth businesses come to us after trying Google Ads on their own or with another marketing agency and not seeing results. The story is usually the same. High ad spend, low quality leads and no clear explanation of what is going wrong.
Common problems include broad match keywords that attract the wrong traffic, poor ad copy, no negative keywords, weak landing pages and reports that list metrics but not actions. We fix this by starting with a free Google Ads audit. A senior Google Ads specialist reviews your existing Google Ads account, checks campaign setup, keyword research, ad creation and conversion tracking, then gives you a plain English list of priorities to improve performance.
Results Driven Google Ads Agency Perth
Perth Digital Edge is a results driven Google Ads agency. We care about cost per lead, cost per click, conversion rate and return on ad spend, not vanity impressions.
Here are typical outcomes we have achieved for Perth businesses.
- A local garage door company reduced cost per lead from around one hundred and thirty dollars to about sixty dollars in sixty days by restructuring search campaigns, tightening keywords and improving a mobile landing page.
- A dental clinic more than doubled monthly enquiries without increasing ad budget by focusing on suburb specific keywords and adding call extensions.
- An ecommerce brand lifted return on ad spend from under two times to over three times in three months by improving product feeds and using Performance Max and remarketing on the Google Display Network.
How We Reduce Your Google Ads Cost Per Lead
If your cost per lead is too high, Google Ads will never feel sustainable. Our job is to make every dollar work harder before you consider increasing ad spend.
We reduce cost per lead by tidying keyword targeting, using strong negative keyword lists, improving quality scores and tightening ad placements. That means focusing on high intent search terms and removing vague or broad keywords. We align search ads, ad copy and landing page content with user intent so more of the right people click and convert. Then we refine bids, locations, devices and schedules based on performance, so budget flows to the best converting traffic.
How We Improve Your Website Conversion Rate
Good Google Ads work best when they send traffic to a landing page designed to convert. Because Perth Digital Edge also builds and optimises websites, we can help you improve results beyond the click.
We focus on clear messaging, strong layout and better user experience. The page must quickly answer who you are, what you offer and why someone should choose you. Key elements such as forms, phone numbers and main benefits sit above the fold. Social proof, reviews and brand logos build trust. We then use data from Google Analytics and call tracking to test different headlines, calls to action and form designs until we find combinations that consistently increase conversion rate.
Google Ads Management Agency Perth: What’s Included
Working with Perth Digital Edge means you get complete Google Ads services, not just occasional bid changes. We handle everything needed to set up and run successful Google Ads campaigns.
Our service typically includes strategy and goal setting, account and tracking audit, keyword research, campaign setup, ad group structure, ad creation, extension setup, landing page advice, conversion tracking, ongoing optimisation and monthly performance reporting. You will always know what we are working on, why we are doing it and how it is affecting your cost per lead and overall results.
Google Ads Expert Perth: Who You’ll Be Working With
At Perth Digital Edge you work directly with a senior Google Ads expert in Perth, not a rotating junior. Your account manager plans your strategy, oversees campaign setup and manages ongoing optimisation.
Our team has run Google Ads and AdWords campaigns for trades, professional services, healthcare, retail, education, hospitality and ecommerce. Because we are based in Western Australia, we understand Perth suburbs, seasonality and how local search behaviour differs from other states. We also stay up to date with changes to the Google Ads and previously Google AdWords platform, so your campaigns follow current best practice.
Google Ads Consultant Perth For Small And Growing Businesses
We specialise in helping small and growing businesses use Google Ads effectively. That includes local service businesses, professional firms and ecommerce brands that want more leads or sales without wasting budget.
We are a good fit if you can commit to at least three to six months of consistent Google Ads management, are open to improving your landing pages and offers based on data and want clear explanations instead of jargon. For newer businesses we often start with smaller, tightly controlled pay per click campaigns to validate offers. For more established businesses we act as an extension of your digital marketing team and help you scale.
Google PPC Management And Performance Max Campaigns
Modern Google Ads is more than just search ads. To get the best results, Google PPC management often blends several campaign types.
At Perth Digital Edge we manage search campaigns, Shopping campaigns, Performance Max campaigns, Display remarketing and YouTube Ads. We choose the right mix based on your goals and budget. Local service businesses often lean on search campaigns and remarketing. Ecommerce brands usually benefit from Shopping and Performance Max. Across all campaigns we maintain strong control over conversion tracking, audiences, ad copy and budget so you know exactly where your money goes.
AdWords Perth: Upgrading Your Existing Campaigns
Many accounts in Perth still run old AdWords campaigns that have never been modernised. They often use outdated match types, old ad formats and poor structure, which drives up ad costs and wastes budget.
If you have an existing AdWords or Google Ads account, we can upgrade it without losing useful data. We review your history to find what has worked, then rebuild or restructure campaigns to align with current Google Ads standards. That can include simplifying campaign structure, updating to responsive search ads, fixing location targeting, expanding negative keywords and ensuring conversion tracking is accurate. The result is a cleaner, more efficient account that supports your current goals.
Perth Google Ads And AdWords Experts
Perth Digital Edge exists to give businesses a dedicated team of Google Ads and AdWords experts who care about results. We are not a high volume AdWords agency that signs every account it can. We prefer long term partnerships where we can get to know your business and grow with you.
Each specialist manages a limited number of accounts, so your campaigns receive regular attention. We provide honest feedback on what is and is not working, including when website or offer changes are needed. We are also happy to work alongside your internal team or other providers on search engine optimisation and broader digital marketing so all of your channels support each other.
Don't just take our word for it.
- Ben & the team at Perth Digital Edge were engaged to create our corporate website. The website was created quickly and exactly to the brief, any updates and changes from our side were actioned extremely quickly.I would not hesitate to use Ben for another website build, very happy with the
- Perth Digital Edge has been helping our company for the last 3 months. We have been working on our new website and also to improve our ranking on search engines. They are very professional and have great knowledge.We highly recommend Perth Digital Edge.
- Back in 2018, we engaged Ben Tippett and his team at Peth Digital Edge to totally revamp our website with a fresh theme and make it SEO friendly. It was a very big project as there were over 100 pages to be copied over, with lots of customisation to be
- The Perth Digital Edge SEO Team did an amazing job, I have a fantastic results to my website. Ben Tripett and his SEO team helped me a lot on digitlal marketing. Great job to all.
Frequently asked questions
Is Google Ads Worth The Money For My Business
Google Ads is worth the money when it can generate leads or sales at a cost that fits your margins and growth plans. Results depend on campaign structure, keywords, landing pages and follow up. Part of our role is to be honest about whether Google Ads is likely to work for your situation before you commit to long term management.
Do You Manage Existing AdWords Or Google Ads Accounts
Yes, we regularly take over existing AdWords and Google Ads accounts. We begin with an audit of your current setup, performance and tracking, then recommend whether to refine, restructure or rebuild. Our aim is to keep useful history while bringing your account up to date and improving results.
How Much Should I Spend On Google Ads
Most small to medium businesses start with a monthly Google Adwords budget between one thousand and five thousand dollars. The right level depends on your industry, competition, average cost per click and the value of each lead. During an initial strategy session we help you model a starting budget that is realistic and gives enough data to optimise.
What Is Google Ads And How Does It Work
Google Ads is Google’s pay per click platform that lets you show ads to people searching for products or services like yours. You choose keywords, set a budget, write ads and define goals such as calls or form submissions. When someone searches for one of your keywords, Google runs an auction to decide which ads appear and in what order. You only pay when someone clicks or takes a charged action.
How Can Google Ads Help Local Businesses In Perth
Google Ads helps local businesses reach people at the exact moment they are looking for a solution. You can target specific suburbs or a radius around your location, so you do not waste budget on areas you do not serve. With the right campaign setup, your business appears in front of nearby searchers when they are ready to call, book or buy.