Content Marketing Perth
If you are looking for content marketing in Perth that actually drives leads, Perth Digital Edge can help. We are a content marketing agency that combines strategy, SEO and creative content to attract the right visitors, build trust and turn more of them into customers.
We specialise in trades, professional services, healthcare and local Perth brands. Our talented team plans, creates and amplifies content across your website, email marketing and social media so every piece has a clear role in your digital marketing and delivers measurable results.
Data-Led Content That Builds Trust And Drives Enquiries
Data-led content uses real numbers and behaviour, not guesswork, to decide what to create and where to publish it so that it builds trust and drives enquiries. At Perth Digital Edge we begin every content marketing strategy with data driven insights from your analytics, search engines, CRM and customer feedback.
We look at website traffic, organic traffic, engagement, conversions and search terms to understand where you are winning and where there are gaps. We then map content to your business goals, marketing goals and target audience so that each page, article or email is created for a specific purpose such as lead generation, nurturing existing clients or supporting sales.
This strategic approach positions your brand as a trusted expert. High quality content that answers your audience’s questions and solves real business problems helps people make tough purchase decisions and builds credibility over time. You get a loyal audience that sees you as the obvious choice instead of another marketing agency shouting into the void.
Content Marketing Services
Content Strategy
Content strategy sets the direction for everything we create and ensures your content marketing strategy includes the right topics, formats and channels. We start by defining your ideal customers, target market and business goals, then audit your current digital presence across your website, social media and Google Business Profile.
The process begins with audience and keyword research, competitor analysis and a review of your current SEO strategy. We identify unique content pillars, hyperlocal topics for Perth, opportunities to improve online visibility and gaps where your competitors are winning. From there we develop a three to six month content marketing strategy that includes a content calendar, formats for different platforms and guidelines for brand voice.
A sturdy content marketing strategy maintains the same voice and message across platforms and turns content into a long term digital asset. You always know what is coming next, why it matters and how it supports your wider digital marketing.
Content Production
Content production is where strategy becomes creative content that your audience can see, read and share. As a content marketing agency we create content that balances SEO, brand voice and conversion so that it works for both people and search engines.
Our copywriters and graphic designers produce website copy, landing pages, blog posts, social media content, case studies, lead magnets and email campaigns. We also plan infographics, video scripts and other formats like podcasts if they support your goals. Each piece is written as engaging copy that provides valuable information, inspires action and fits your unique brand.
We use AI tools such as HubSpot Content Assistant and Jasper to support research and efficiency, but every piece is edited by humans to ensure accuracy, relevance and quality. The result is high quality content that sounds like your business and positions you as an authority.
Content Distribution And Amplification
Content distribution and amplification make sure your content reaches the right people on the right channels rather than sitting unused on your website. We build distribution plans that use SEO, social media marketing, email marketing and paid advertising in a coordinated way.
For search we optimise content around valuable keywords and local queries, including suburb based and near me searches, so your content drives organic traffic from people actively looking for answers. For social media we follow the 70/20/10 rule with 70 per cent educational content, 20 per cent engaging content and 10 per cent direct promotion so your feed stays useful and not overly sales focused.
We use paid channels such as social ads and native content to amplify your best pieces when it makes sense for your budget. Regular reporting shows which content drives organic traffic, enquiries and sales so we can refine the mix and focus on content that delivers measurable results.
What We Create
01: Perth WordPress Web Design That Kicks Ass!
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02: Perth WordPress Web Design That Kicks Ass!
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Don't just take our word for it.
- Being Sydney-based and producing a shoot in WA was a difficult task made seamless thanks to Ben and his team. Exceptionally professional communication and work which alleviated all my concerns and a quick turnaround on assets was much appreciated.
- Very prompt and creative. I highly recommend Perth Digital Edge, they listen to your requirements and your happiness is genuinely important to them.
- Perth Digital Edge absolutely know customer service. I contacted them in the morning, and literally within an hour or two they had attended my site and solved my problem. These guys are AWESOME!!!!! I can not thank them enough. So thank you again Perth Digital Edge.
- Thanks Ben for setting up my website(JCs Asbestos and Demolition ) Take a look site is well set up Ben kept me upto through out the setup which was completed quickly and professionally
Frequently asked questions
What Content Services Do You Offer?
We offer a full range of content services that cover planning, creation and distribution. This includes content strategy, blog writing, SEO content, website copy, landing pages, social media content, video and photography planning, case studies, lead magnets and email campaigns.
You can use Perth Digital Edge as your ongoing content marketing agency, as a website content agency for a specific project or as a specialist partner working alongside your in house marketing team. We tailor our services to your industry, business objectives and target audience rather than forcing a one size fits all package.
How Do You Decide What To Create?
We decide what to create by combining data and local market understanding. We review your analytics, search data and existing content to see which topics already drive results and where there are gaps. We then talk with you about your ideal customers, common questions, objections and the business problems you solve best.
From there we develop a content marketing strategy that prioritises content with the highest impact. This might include bottom of funnel content for high intent searches, educational resources to nurture leads or authority pieces that support your sales team. Every idea in the plan has a clear audience, format and distribution approach.
How Do You Measure Content Success?
We measure content success using metrics that align with your marketing goals and business goals. These typically include organic traffic, rankings for priority keywords, enquiries and sales from content influenced sessions, engagement on key pages, performance of email campaigns and interaction with social media posts.
Our regular reporting shows which pieces of content drive organic traffic, build credibility and contribute to lead generation. We use this data to refine your content marketing strategy so your investment continues to work harder over time.
How Long Does It Take To See Results?
The time it takes to see results from content marketing can vary depending on your industry, competition and starting point. Many Perth businesses see early improvements in engagement and enquiry quality within the first few months as new landing pages, email content and social media content go live. SEO driven gains in organic traffic and rankings often build over three to six months as search engines index and trust your new content.
We discuss realistic timeframes during your initial consultation so you know what to expect. Content marketing is a long term strategy that becomes more powerful over time as you build a library of high quality content that continues to perform.