McIntosh Group

McIntosh Group is one of Australia’s most established equipment management businesses — representing leading machinery brands across agriculture, construction, and grounds care, including Case CE, New Holland, LiuGong, Morris, and Miller. With 12 dealership locations across Western Australia and Queensland, 650 team members, and national distribution capability, the business had earned its reputation the hard way over 70 years. What they needed was a website that could communicate that weight without losing the warmth of a service-first culture built across generations.

The brief was to consolidate everything McIntosh Group represents into a single, cohesive digital platform — without it feeling like an information dump. Three distinct industry sectors, multiple major machinery brands, 12 locations across two states, a 70-year history, and a team of 650 people all needed to coexist on one page in a way that felt intentional rather than overwhelming.

We designed a one-page website structured as a deliberate narrative — guiding visitors through the McIntosh Group story from legacy to capability to location, with each section building on the last. The single-page format was a considered choice, not a constraint: for a group overview, it keeps the experience focused and avoids the fragmentation of a multi-page site that loses visitors between clicks.

The design drew on high-quality graphics and carefully refined branding to give each sector — agriculture, construction, and grounds care — its own visual identity within a coherent group aesthetic. The brand partnerships, from Case CE and New Holland to LiuGong, Morris, and Miller, are presented with the prominence they deserve. The result is a site that works equally well as a first impression for a new customer, a reference point for an existing one, and a recruitment asset for anyone considering joining the team.

The McIntosh Group now has a website that matches the scale and character of the business it represents. Customers across Western Australia and Queensland can find their nearest branch and confirm the brand and service capability they need. Prospective employees get a clear sense of the culture and the team. New suppliers and brand partners see a professionally presented group with the national distribution and dealership infrastructure to support serious commercial relationships.

For a project without a traffic uplift or ranking story to tell, the result is still significant — a 70-year-old business finally has a digital home that reflects who they are, what they do, and why the people who have worked with them for decades keep coming back. That is the kind of outcome that compounds quietly over time and every year it matters more.