Open Graph preview and generator

See how a page will look when it is shared on Facebook, LinkedIn or X, and generate the Open Graph tags to control it.

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Get a proper audit

Facebook and LinkedIn share previews for one page

og:title

og:description

og:url

og:image

1200 x 630 pixels is the safe size. Under 8MB, and it must be an absolute URL.

og:type

Site name

Facebook and LinkedIn

No image set

perthdigitaledge.com.au

X, summary large image

No image set

perthdigitaledge.com.au

Your meta tags

Fill the fields and hit generate.

Your Link Gets One Glance. Make It Count.

Think about where your links actually get shared. Someone asks for a reliable sparky in a Baldivis community Facebook group and a neighbour drops your page in the comments. A practice manager forwards your quote page to the owner on WhatsApp. A builder posts a finished job on LinkedIn. In every one of those, the card that unfurls is the whole first impression, and most people decide whether to tap it in about a second.

Without Open Graph tags the platform guesses, and it guesses badly. You get the site name as the headline, a random sentence from the cookie banner as the description, and your logo stretched into a square. There is a particular sinking feeling in watching a carefully shot hero image get replaced by a cropped photo of your own footer.

The image does most of the work. Use 1200 by 630 pixels, keep anything important away from the edges because Facebook, LinkedIn and X all crop slightly differently, and use a real photo of your work over stock wherever you can. The example loaded above is one of our own service pages with the image deliberately left off, so you can see the warning the tool gives you and how flat the card looks without one.

Then there is caching, which catches nearly everyone. Once a page has been shared, the platforms keep the old card, sometimes for weeks. Facebook’s Sharing Debugger and LinkedIn’s Post Inspector let you force a fresh scrape. X no longer offers a public preview, and WhatsApp is the stubborn one: adding something like ?v=2 to the end of the link is usually the quickest way to get it to fetch the new image.

Social cards are only part of the picture. See how our social media marketing team plans what gets shared.

Open Graph Preview, Answered

The questions that come up once people start checking how their pages share. If your site is showing the wrong photo everywhere and you would rather someone else sorted it, call 1800 967 911 and talk to our Wanneroo team.

Get a free audit

What size should the share image be?

1200 by 630 pixels covers Facebook, LinkedIn, X and messaging apps. Keep it under 8MB, use an absolute https address, and keep text and faces in the middle two thirds, because each platform trims the edges a little differently.

Do I need Twitter tags as well as Open Graph?

Mostly not. X falls back to your Open Graph title, description and image when its own tags are missing. The one worth adding is twitter:card set to summary_large_image, which turns a small thumbnail into a full-width image. The tool adds it for you as soon as you set an image.

Why is my old image still showing?

The platform cached it. Run the page through Facebook’s Sharing Debugger or LinkedIn’s Post Inspector and ask for a re-scrape. For WhatsApp and iMessage, which cannot be refreshed directly, share the link with a small addition such as ?v=2 and the new card normally appears.

Can I set a different title for social than for search?

Yes, and often you should. A title tag is written to match what someone typed into Google. A share title has to earn a tap in a feed where nobody is searching for anything. “Emergency Plumber Joondalup | Smith Plumbing” is right for search; “Burst pipe at 2am? We answer the phone” works harder in a community group.

Should every page have its own image?

Your homepage, main service pages and anything you expect to be shared should. For the rest, a decent site-wide default image is far better than nothing. Most SEO plugins let you set one, and it stops the platforms grabbing a random icon.

Does Open Graph affect SEO?

Not directly. Google does not use these tags for ranking. The indirect benefit is real, though: a better card earns more clicks and more reshares, and those lead to the visits, mentions and links that do count.

What happens if I set no tags at all?

The platform scrapes the page and takes a guess: usually the site name as the title, whatever text it finds first as the description, and either no image or the first one in the code, which is often a logo or an icon. It works, technically. It just rarely gets clicked.

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