SEO training taught on your own data, not a demo site
Perth Digital Edge runs practical SEO training for Australian business owners, marketers and in house teams, inside your own website and Google Search Console rather than a demo. One to one or small group, $150 an hour plus GST, face to face across Perth or live online anywhere.
Per hour plus GST, one rate for every format
Ranking WA businesses since
AI answer citations of our own site, Ahrefs, 11 Sept 2026
Certified partners
Awards & recognition
Someone inside the business who can read the numbers
Most of the small business owners and website owners who call Perth Digital Edge, a digital marketing agency in Wanneroo, about SEO training do not need a retainer yet. They need one person inside the business who understands how search engines work, which SEO strategies improve website visibility and are worth paying for, and which numbers in a report mean anything. Training closes that gap, and the practical skills stay when staff move on.
It also changes what you buy later. Once somebody can read a Google Search Console export and tell a site structure problem from a seasonal dip, an agency proposal stops being a leap of faith. There is a particular kind of relief in that moment: the first time an owner opens their own Search Console and sees which web pages bring the organic traffic and which searches lead to a quote, the sales pitches they have sat through for years suddenly have numbers next to them.
SEO training, wherever you are
Each page argues its own market, because the plan that works in Adelaide is not the one that wins in Sydney. Live online everywhere, face to face across the Perth metro from our Wanneroo office.
What SEO training covers, and where most courses stop
Six areas, taught in the SEO tools you will keep using afterwards: Search Console, Google Analytics, Keyword Planner, Ahrefs and Semrush tools. Every one is worked through on your own site rather than a slide.
Search engines have changed the exam. The homework is the same.
Modern SEO has to account for two kinds of search results. Traditional search results still decide most local and commercial searches: the map pack and the ten links on the search engine results page. Above them, Google now writes an AI Overview for many research questions, and ChatGPT, Perplexity, Gemini and Copilot answer the same questions by quoting web pages. Ahrefs shows an AI Overview on the Australian results for “seo training”, “seo course”, “learn seo” and “seo certification” in September 2026, so anyone learning SEO today is learning it in a market that answers questions before the click.
We teach both because the work is the same: pages that answer the question in the first lines, entities a machine can read, structured data, consistent business details and links from other sites. Our own site is the working example. On 11 September 2026 Ahrefs counted 301 citations of perthdigitaledge.com.au in AI answers, from 44 pages, which is a number we are quietly proud of for a site that sells the method it uses.
Generative AI and AI tools get a session of their own: what they are good for (drafts, briefs, clustering keywords, reading a crawl) and what they get wrong (facts, prices, anything about your business they have not been told). You also learn how search engine algorithms are updated and how to tell an update from a problem you caused. Nothing in search is future proof, but a site built on Google’s own documentation survives algorithm updates far better than one built on last year’s tricks.
Do the free SEO courses first. Then us, if you still need us.
There is no shortage of free SEO courses, and we would rather you did one before you pay for an hour with us. Google’s own Search Engine Optimization (SEO) Starter Guide and its Search Essentials documentation explain how Google Search works, and cost nothing. Ahrefs, where Perth Digital Edge is an Agency Partner, publishes a free SEO course of 14 lessons in five modules that runs about two hours, and Semrush Academy runs free self paced courses that issue a certificate on completion. Most self paced courses take a few hours to a few weeks at your own pace, and an SEO certification from one of them is a fair thing to put on a LinkedIn profile: it shows a digital marketer understood the material, and it can open career opportunities.
What a certificate cannot show is whether you can rank a page, and that is where paid training starts. Our sessions are not built around a certificate or a hands on capstone project bolted onto the end, because the whole course is a series of hands on projects on your own site: your own pages, your own Search Console, and real time feedback as you change a page and watch what Google does with it. What makes a great course, in our view, is leaving with your own web pages improved rather than notes about somebody else’s.
What training will not do
Training does not make a site rank higher by itself. It gives you the confidence to direct the work and judge it, but somebody still has to do it. What it reliably does is take the guesswork out of buying SEO: you stop being sold to on terms you cannot assess, and you can tell a proposal that will improve search engine rankings from one that will improve the agency’s invoice. The competitive edge is not a secret tactic. It is knowing which numbers matter, and long term success in search comes from doing the unglamorous work on them every month.
If the honest answer is that you need the work done rather than explained, we will say so on the call rather than take the booking. It costs us an invoice and saves you a wasted afternoon.
The trainer’s own scorecard
Every session is run by Ben Tippett, who founded Perth Digital Edge in 2016 and still runs the client accounts. You are not buying recorded slides from industry experts you never meet. The method taught in the room is the one behind the published case studies: 109 page one keywords for Castle Security, 168 for Sell My Car Pro in 90 days and 182 for Ningaloo Reef Station in the same period, and it is the method behind our own site’s 301 AI answer citations.
SEO Training, Answered
Straight answers to the questions owners ask us most before work starts.
Our Technology Partners and Certifications
The platforms we build, run and measure your marketing on every day.
Book a No-Obligation Strategy Session
Tell us your targets on a free discovery call and we will come back with a clear, accountable plan for SEO, Google Ads and your website.