Eco Style Pool Renovations

Eco Style Pool Renovations is a Perth-based contractor specialising in pool resurfacing, restoration, and renovation. With a strong service offering and a growing reputation among homeowners looking to bring ageing pools back to life, they had the work — but not the website to match. When an external web developer handed over an incomplete build, they came to us to finish it properly and make it perform.

Eco Style came to us with a website that an external developer had built but never finished. The core framework was in place but the essential SEO components were missing entirely — no targeted landing pages, no URL structure built around the keywords that matter, and no blog strategy to support ongoing organic growth.

Without those pieces, the site had no realistic path to ranking for the competitive search terms in the Perth pool renovation market. There was also no tracking or analytics in place, so there was no way to measure what was working or make informed decisions about where to invest further. The site was live but effectively invisible.

We took the incomplete build and turned it into a fully functioning, SEO-ready website. The first step was building out the landing pages — service-specific pages for pool resurfacing, restoration, and renovation, each mapped to the keywords Perth homeowners actually search, with targeted content written to match intent and support rankings.

A structured URL architecture was implemented to give Google a clear map of the site’s content. We set up full tracking and analytics from scratch so performance could be measured properly from day one. A blog strategy was developed and executed to build topical authority and support the key service pages over time, and a link building campaign drove the domain authority needed to compete for top three positions in a competitive local market.

The results came faster than is typical for a new site in a competitive market. Within three months, Eco Style Pool Renovations was ranking in the top three for both “pool resurfacing Perth” and “pool restoration Perth” — the two most commercially valuable keywords in their category. Monthly users grew from zero to 1,000 in that same period.

Traffic increased by 67% and conversion rate improved by 56%, with 80 high-value keywords now sitting on page one. What began as a rescue job on an incomplete build became one of the stronger early-stage SEO performances we have delivered — a result of getting the foundations completely right from the start.