Google Ads Brisbane Built On What A Job Is Worth

Google Ads campaigns aren’t hard to switch on. What’s hard is keeping the account pointed at buyers actively searching in the suburbs you service, at a cost per enquiry your margins can carry, week after week. That’s the work you pay a manager for.

We begin with your numbers rather than Google’s: what an average job is worth, how many enquiries become jobs, and how many jobs you can take this month. From those comes a target cost per enquiry, and every later decision, from keyword research to which suburbs to exclude, is measured against it. Without that target a campaign can look busy for months while losing money.

Then the account is built to be judged. One campaign per service, so emergency call outs aren’t funding a slow installation campaign. Negative keywords added before launch and every week after. Conversion tracking that counts phone calls, form submissions and quotes, tested against what your office received.