Case Study
Slide and Glide
We rescued Slide and Glide from the wreckage left by a previous agency — stripped out thousands of spammed location pages and duplicate content, rebuilt the site from scratch, and launched a full multi-channel campaign that turned a business on the brink into one generating 20 new clients every week.
About Slide and Glide
A Business That Nearly Didn't Make It.
Slide and Glide came to us in a difficult position. A previous SEO agency had done serious damage — spamming hundreds of thin location pages and duplicating content across the site in ways that had drawn a Google penalty and decimated their organic rankings. Traffic had collapsed, enquiries had dried up, and the business was under real pressure. They needed someone to fix the damage, rebuild correctly, and generate results fast enough to keep the doors open.
The Challenge
Undoing Someone Else's Damage — Then Building Something Better.
The previous agency had taken a shortcut approach to SEO — generating hundreds of near-identical location pages with thin, duplicated content in an attempt to rank across multiple suburbs. Google had seen through it. The site was being penalised, organic visibility had cratered, and the technical debt left behind was significant.
Before any growth was possible, the damage had to be undone. That meant a thorough content audit, removal and consolidation of the spammed pages, technical cleanup, and a proper site rebuild — all while keeping the business moving and ensuring paid channels could carry the load in the interim.
The Solution
Clean Up. Rebuild. Then Grow Across Every Channel.
We started with a full content and technical audit — identifying and removing every spammed location page, consolidating duplicate content, and resolving the underlying issues causing the Google penalty. Once the site was clean, we rebuilt it properly with a content architecture designed to rank long-term.
With the foundation fixed, we launched a multi-channel growth campaign — SEO to rebuild organic authority, Google Ads for immediate qualified traffic, Facebook Ads to drive consistent new client volume, and CRO work to ensure the rebuilt site was converting the traffic it received. Content marketing supported the SEO effort and gave the brand a voice worth following.
The Result
From Almost Shutting Down to 20 New Clients Every Week.
The turnaround was complete. Users grew by 53.5%, conversions increased by 64%, and the cost per conversion dropped by 44% — meaning Slide and Glide was not just getting more business, they were getting it cheaper than before the damage was done. Facebook Ads alone now delivers 20 new clients every week on a consistent basis.
On the organic side, 70 high-value keywords now sit on page one — a complete reversal from the penalised, near-invisible position they were in when they first came to us. A business that was genuinely at risk of closing is now growing year on year with a digital presence built to last.