Video And Photography Case Study: Furniture Retail In Australia

Freedom is a national furniture and homewares retailer. Shoppers want to see how a piece looks in a real room before they buy, and product shots only go so far.

Perth Digital Edge ran a video and photo shoot to support the brand, producing content that shows the range styled the way people live with it.

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Freedom team member portrait from the Perth photo shoot

Sector: Furniture
Location: Australia

Their Challenge

Shoppers want to see how a piece looks in a real room before they buy. Product shots only go so far, and a national retailer needs content that shows its range in a way people stop to watch and share.

Seated portrait from the Freedom photo shoot in Perth

Full length portrait from the Freedom photo shoot

Our Solution

Perth Digital Edge worked with Freedom on a video and photo shoot to support the brand. Each part of the work was aimed at the same problem.

Video ProductionA planned video shoot capturing the range in styled rooms, cut into brand and social-ready edits.
PhotographyA lifestyle photo shoot showing pieces the way they look at home, for the website, campaigns and social.
Brand ContentShoot planning, shot lists and creative direction so every asset fits the Freedom brand.

Freedom team member standing beside a Freedom chair

The Outcome

A Library Of Brand Assets
Video and photography ready to use across the website, campaigns and social.
Product Shown In Real Rooms
Pieces styled and shot the way shoppers picture them at home.
Consistent With The Brand
Every edit and image planned to match the Freedom look and feel.

★★★★★

Being Sydney-based and producing a shoot in WA was a difficult task made seamless thanks to Ben and his team. Exceptionally professional communication and work which alleviated all my concerns and a quick turnaround on assets was much appreciated.

Rebecca O’HearnGoogle review, Freedom

Take Your Brand Content To The Next Level

Great video and photography make every channel work harder. We plan, shoot and edit content that looks like your brand and gives your team assets they can use for months.