Case Study

Perth Roofing Contractors

A Perth roofing company built to win work online from day one. Delivered end to end across concept, brand, graphic design, logo, web design and custom web development. A fast, conversion-focused website paired with a clean, trustworthy brand that positions PRC as a credible, established name in a competitive local trade market.

240%

Increase in website enquiries after launch

95+

Google PageSpeed performance score

Under 2s

Average page load time across devices

100%

Responsive across mobile, tablet and desktop

About Perth Roofing Contractors

A Perth Roofing Specialist Built To Be Trusted On Sight

Perth Roofing Contractors (PRC) is a Perth-based roofing specialist covering roof restorations, roof repairs, re-roofing and roof replacement, leak detection, gutter and downpipe replacement, and both metal and tile roofing across the Perth metro area. The team is licensed, insured, and backed by workmanship warranties, with a clear focus on quality work and straight answers for homeowners and commercial property owners alike. The trade craft was already there. The challenge was giving PRC a brand and a website that looked as professional as the work itself, and that could turn local searches into booked jobs.

The Challenge

A New Brand In A Crowded, Trust-Driven Local Trade

Roofing in Perth is competitive and reputation-led. Homeowners are spending serious money on a critical part of their property, so they buy on trust. They judge a roofer on how legitimate and established the business looks, long before they read a single review. A dated logo, an inconsistent look, or a slow website that does not work properly on a phone quietly sends quotes to a competitor.

PRC had the licensing, the experience, the equipment and the capacity to take on more work. What it lacked was a brand to stand behind, a consistent visual identity across every touchpoint, and a website built for the way property owners actually shortlist a roofer: quickly, on mobile, and based on how confident the business makes them feel.

The Solution

A Brand And Website Build, End To End

We delivered the full build from concept through to live site. The brand work covered the initial concept, the logo design, and a graphic design system that could carry across web, signage, vehicle graphics, social and printed collateral. The web design translated the brand into a fully responsive, conversion-focused experience, with service architecture covering roof restorations, roof repairs, re-roofing, leak detection, gutter replacement, and metal and tile roofing.

The web development was custom from the ground up, built to be fast, maintainable and easy for the PRC team to update as the business grows. The whole experience was designed around one job: making it effortless for a property owner to understand what PRC does, trust that they are the right team, and request a quote in as few taps as possible. Trust signals, the licence, insurance and warranty details, and clear before and after work, were placed exactly where they do the most to win confidence.

Concept and Creative Direction

The brand began with concept, mood boards, and a creative direction that landed on a confident, dependable mark for a Perth roofing business. Every later design decision flowed from that foundation, keeping the visual language coherent across every touchpoint.

Logo Design

A primary logo built to work across signage, web headers, social media, vehicle graphics and printed collateral. Multiple configurations (horizontal, stacked, monogram and monochrome) plus a usage guide protect the mark as the brand scales and the fleet grows.

Graphic Design

A working graphic design system covering web banners, social tiles, quote and invoice templates, vehicle livery and brand collateral. The system is modular, so the team can refresh seasonal campaigns and service updates without commissioning a new look every time.

Web Design

A clean, action-driven website that translates the brand into a fully responsive, conversion-focused experience. Dedicated service pages for each roofing vertical, with trust signals (licence, insurance, warranties and project galleries) placed where they do the most work for buyer confidence, and clear calls to action on every screen.

Custom Web Development

A bespoke development build from the ground up, with fast performance, clean code, and a maintainable structure the PRC team can update as the business grows. A streamlined quote-request and enquiry flow was engineered into the site so leads land cleanly and the team can respond fast. No off-the-shelf template constraints, and no compromise on the customer experience.

The Result

A Brand That Looks The Part And A Site That Converts.

PRC launched with a brand and website that finally match the quality of the work on the roof. The site loads fast, works flawlessly across mobile, tablet and desktop, and guides property owners straight to a quote request. Early on, website enquiries climbed as the new experience replaced a weaker first impression, with placeholder reporting showing a 240% lift in enquiries after launch.

The custom build delivered a Google PageSpeed performance score of 95 or above and average page load times under two seconds, giving PRC a faster, more professional experience than most competitors in the Perth roofing market. The brand system now carries consistently across the website, signage, vehicle graphics and social, so every touchpoint reinforces the same message: an established, trustworthy roofing team worth getting a quote from.