Case Study
Trade Heroes
We built Trade Heroes from the ground up — a fully custom tradie directory platform with SEO architecture, user and admin login systems, and payment gateway integration. From zero to 28,000 users in twelve months, with 6,000 organic visitors arriving every month.
About Trade Heroes
Australia's Tradie Directory — Built From Scratch
Trade Heroes is an online directory platform connecting homeowners and businesses with verified, rated tradespeople across Australia. The concept was strong but the platform did not exist — we were engaged to design, build, brand, and grow it from the ground up. That meant custom development, an SEO architecture built for scale, and a marketing strategy capable of driving real user growth from day one.
The Challenge
Building a Platform That Needs to Work for Two Audiences at Once.
A directory platform is one of the most technically and commercially complex builds a digital agency takes on. Trade Heroes needed to simultaneously attract homeowners searching for tradies and tradespeople willing to pay to be listed — neither audience has a reason to show up until the other does.
Beyond the chicken-and-egg problem, the platform required custom user and admin login systems, payment gateway integration for tradie subscriptions, and an SEO architecture capable of ranking at scale across hundreds of trade categories and locations. Everything had to be built from zero, and it had to grow fast.
The Solution
A Full Platform Build — Design, Tech, and Growth Strategy.
We took ownership of every layer of Trade Heroes — brand identity and graphic design, UX and web design, full custom development, and the growth strategy to drive users once the platform was live. The build included custom user and admin login portals, tradie subscription management, and payment gateway integration.
The SEO architecture was designed for scale from day one — trade category and location-specific URL structures, optimised listing pages, and a content marketing program targeting the searches homeowners use when looking for a local tradie. Google Ads accelerated growth in the early months while organic traffic developed.
The Result
Zero to 28,000 Users in Twelve Months.
Trade Heroes grew from nothing to 28,000 users within its first year — a 126% increase in users driven by a combination of SEO, Google Ads, and content marketing working together across a well-built platform. Organic search alone now delivers 6,000 users every month, a compounding result from the SEO architecture built into the platform from the start.
Tradie sign-ups increased by 22%, validating the platform’s ability to attract paying customers as well as browsers. Trade Heroes is now an established presence in its market — built, branded, grown, and maintained entirely by our team.