SEO Case Study: Security Installer In Perth

Castle Security is a Perth security installer. Security is a trust purchase, and people want to see an established, local business before they pick up the phone.

Perth Digital Edge rebuilt the website, then worked across technical SEO, local SEO, AI SEO and GEO so Castle Security shows up wherever Perth customers search.

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Castle Security CCTV dome camera on the website hero

Sector: Security systems
Location: Perth

+185%Key events

+364%Traffic

109Page one keywords

Their Challenge

Security is a trust purchase. People searching for alarms and cameras want to see that the installer is established, local and competent. A site that does not show that clearly, or does not rank for the services people search, loses the enquiry to a competitor that does.

Draft, visible to editors only. Replace the challenge, solution and results with the real story for Castle Security, and add real figures. Swap each placeholder image in the builder.

Castle Security website homepage on desktop

Castle Security website homepage on mobile

Our Solution

Perth Digital Edge worked with Castle Security on a rebuilt website, technical SEO, SEO, local SEO, AI SEO and GEO. Each part of the work was aimed at the same problem.

Web DesignA rebuilt website that presents Castle Security as an established local installer and makes it easy to ask for a quote.
Technical SEOTechnical foundations fixed and set up properly, so search engines can crawl, index and understand every page.
SEOService pages built around the security services Perth homeowners and businesses actually search for.
Local SEOLocal search work so Castle Security shows up across Perth, including in the map results.
AI SEOContent and structure set up so AI search tools can understand what Castle Security does and where it works.
GEOEntity and content work so the business can be cited in AI-generated answers, such as Google’s AI Overviews and ChatGPT.
Small Business SEOA focused, budget-conscious SEO plan built for a small business, putting effort where it brings in enquiries fastest.

Castle Security security services, clients and brands sections

Castle Security security services on mobile

The Results

+364% traffic
+185% key events
109 page one keywords

★★★★★

Great work by Perth Digital Edge. They did a great job of our site redo, branding and SEO.

Castle SecurityGoogle review, Castle Security

Take Your SEO To The Next Level

Search is changing. People now find local businesses through Google, the map results and AI answers. Technical foundations, local signals and a clear entity give you the best chance of showing up in all three.