Web Design And SEO Case Study: Vehicle Safety In WA

Advanced Braking Technology makes safety braking systems for mining and fleet vehicles in WA. Its buyers search in precise technical terms and compare suppliers carefully before they make contact.

Perth Digital Edge designed a new website and handled the SEO, so engineers and fleet managers find clear technical answers and a simple way to get in touch.

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Advanced Braking Technology BrakeIQ collision avoidance system graphic

Sector: Vehicle safety
Location: WA

+42%Organic traffic

112Page one keywords

Their Challenge

Mining and fleet operators looking for safety braking systems search in precise technical terms and compare suppliers carefully before they make contact. If the site does not explain the products, the engineering behind them and the proof they work, it does not appear for those searches, and the enquiry goes to a supplier whose site does.

Advanced Braking Technology website homepage on desktop

Advanced Braking Technology website homepage on mobile

Our Solution

Perth Digital Edge worked with Advanced Braking Technology on Web Design and SEO. Each part of the work was aimed at the same problem.

Web DesignA fast, mobile-first site that answers the questions mining and fleet operators have and makes getting in touch the obvious next step.
SEOPages built around the searches mining and fleet operators actually make, such as “fail-safe brakes for mining vehicles”, so Advanced Braking Technology is found without paying for every click.

Advanced Braking Technology BrakeSAFE wheel end and driveline brake sections

Advanced Braking Technology BrakeSAFE products on mobile

The Outcome

Designed To Convert
A site built so mining and fleet operators can find what they need and get in touch easily, on desktop and mobile.
Found For The Right Searches
Pages aligned to what mining and fleet operators search for, so Advanced Braking Technology can be found for the work it wants.

Take Your Website To The Next Level

Your website is where mining and fleet operators decide whether to get in touch. A site that is fast, clear and built to convert turns more of the traffic you already earn into enquiries.