Full Service Digital Case Study: Used Car Dealership In Perth
Westside Auto Wholesale is one of Australia’s largest used car dealers, with over 3,000 vehicles in stock in Perth and national delivery. Used car buyers browse marketplaces, dealer sites and ads before they visit a yard, so the dealership needs to be found and trusted at every step.
This is our biggest piece of work. Perth Digital Edge handles the full digital mix: branding, web design, SEO, enterprise and ecommerce SEO, local SEO, link building, content, Google Ads and Facebook marketing.
- Sector
- Used car dealership
- Location
- Perth
Their Challenge
With thousands of vehicles turning over constantly, every car, make and model needs its own page that can rank and convert. Westside competes with national marketplaces and big dealer groups for the same buyers, both locally in Perth and nationally, so search, ads and the website all have to work as one system.
Our Solution
Perth Digital Edge worked with Westside Auto Wholesale across every channel, from branding and the website to SEO, ads and social. Each part of the work was aimed at the same problem.
- BrandingA bold black and yellow brand carried across the website, ads and social, instantly recognisable around Perth.
- Web DesignA fast stock-first website with make and model search, a budget calculator and clear paths to buy, sell, finance and service.
- SEOAn SEO strategy built around the used car searches Perth and WA buyers make every day.
- Enterprise SEOA scalable structure for thousands of vehicle, make, model and body type pages, with indexing and internal linking managed at scale.
- Ecommerce SEOVehicle listings optimised like product pages, so individual cars rank and buyers anywhere in Australia can find and buy them.
- Local SEOGoogle Business Profile, reviews and local pages set up so Westside dominates map results for car searches across Perth.
- Link BuildingAuthority built through relevant automotive and local links to compete with national marketplaces.
- Content CreationMake, model and buying guides that answer the questions people ask before they choose a car.
- Google AdsSearch and shopping-style campaigns that put specific stock in front of buyers ready to purchase.
- Facebook MarketingFacebook and Instagram ads that keep fresh stock in front of local buyers and bring them back to the site.
The Outcome
- Thousands Of Pages That Rank
Vehicle, make and model pages built and managed at scale with enterprise and ecommerce SEO.
- Found Locally And Nationally
Local SEO wins Perth map searches while national delivery opens up buyers across Australia.
- Every Channel Working Together
Search, Google Ads, Facebook and the website all feed the same buying journey.
As a long-term client of Perth Digital Edge, I am continually impressed by the exceptional service and expertise they offer. Over the years, my experience with this company has been nothing short of excellent, thanks in large part to Ben’s unparalleled skills and dedication. One of the most significant improvements we’ve noticed since partnering with Perth Digital Edge is a dramatic enhancement in our Google rankings and overall web traffic. This uptick in online visibility has been a game-changer for our business, fueling growth and increasing our market presence.
Perth Digital Edge has done a fantastic job managing our rather complex Adwords account and with helping us strategize our online advertising. I would recommend them to anyone.
Take Your Dealership To The Next Level
Big inventories need SEO, ads and a website built to work at scale. We run the whole digital side so every vehicle is found, every lead is tracked and every channel pulls in the same direction.
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