FencrGatr

FencrGatr is a Perth-based fencing and gate company servicing the full metro area from Fremantle and Cottesloe through to Joondalup, Forrestfield and Canning Vale. The team designs, supplies and installs Colorbond, aluminium slat and blade, PVC, pool, security and garrison fencing, plus sliding, automatic, pedestrian and Colorbond gates. Backed by genuine BlueScope materials, a 5.0 star Google rating across 60-plus reviews, and Australian Fencing Awards finalist projects, FencrGatr is fully insured, police checked, and known for transparent quoting and sharp workmanship. The work and the reputation were already strong. The job was to get that reputation in front of more of the right Perth property owners online.

Fencing in Perth is a crowded, established trade. Long-running contractors and large directories dominate the search results for high-intent terms like “fencing contractors Perth” and “Colorbond fencing”, and they have years of domain authority and ad spend behind them. For a younger brand chasing premium suburbs such as Dalkeith, Cottesloe and Mosman Park, simply being good was not enough. FencrGatr needed to be found, fast, by people ready to request a quote.

The business had the materials, the awards-finalist craftsmanship and the five star reviews. What it lacked was a website built to convert that interest into enquiries, an organic search presence strong enough to rank against the incumbents, and a paid media program that brought in leads profitably rather than burning budget on broad, low-intent clicks.

We delivered an integrated build covering the website, user experience, search engine optimisation, Google Ads and Meta advertising, all working off the same strategy. The website was designed and structured around the way Perth property owners actually choose a fencer: quickly, on mobile, and on trust. Dedicated service pages for each fencing and gate type were built to rank organically and to convert paid traffic, with the licence, insurance, warranty, awards and review signals placed exactly where they win confidence.

On top of the site, a search-led SEO program targeted the full Perth fencing keyword landscape, from high-intent transactional terms through to suburb-level and long-tail planning queries. Google Ads captured demand at the bottom of the funnel, while Meta advertising on Facebook and Instagram built awareness and retargeted warm audiences with project imagery. Every channel fed the same conversion-optimised website, so paid and organic effort compounded rather than competing.

With the new website and integrated strategy live, FencrGatr moved from being hard to find to consistently visible across the searches that matter in Perth fencing. Organic search traffic grew as service and suburb pages began ranking against the established contractors, with placeholder reporting showing a 312% lift in organic traffic and 90-plus keywords on page one across transactional and long-tail terms.

Paid media added a profitable, controllable lead source on top of the organic gains. Google Ads and Meta together returned a placeholder 3.2x on ad spend, and total quote requests and enquiries rose 215% as the conversion-focused website turned more of that combined traffic into booked jobs. The result is a single growth engine where web, UX, SEO and paid media reinforce each other, giving a younger brand the visibility to compete with Perth’s established fencing names.