Job Role: Copywriter

A Copywriter is a creative storyteller and strategic communicator responsible for crafting compelling, engaging, and persuasive content that drives brand messaging, customer engagement, and measurable business success. By blending creativity, market insights, and technical knowledge, the Copywriter ensures that all written content—across websites, social media, ads, emails, and more—aligns with business objectives and captures the brand’s voice.

At Perth Digital Edge, the copywriting role is pivotal in shaping the voice and message of our clients’ brands, helping them stand out in the crowded digital landscape.

Key Responsibilities

1. Content Creation and Development

• Create engaging copy for various platforms, including:
  • Websites: Landing pages, product descriptions, and blog posts.
  • Social Media: Captions, posts, and ad copy for platforms like Facebook, Instagram, and LinkedIn.
  • Email Campaigns: Sales emails, newsletters, and drip campaigns.
  • Advertising: Banner ads, PPC copy, and other marketing collateral.
• Tailor content to different audiences, tones, and brand guidelines.
• Research and write copy that resonates with target audiences while meeting specific marketing objectives.

2. Campaign Messaging and Strategy

• Collaborate with marketing teams to develop creative concepts and messaging frameworks for campaigns.
• Craft unique value propositions and calls-to-action that drive engagement and conversions.
• Ensure all content aligns with client goals, campaign objectives, and key messaging strategies.

3. SEO Copywriting

• Conduct keyword research to identify content opportunities and optimise copy for search engines.
• Write SEO-friendly headlines, meta descriptions, and body content that drive organic traffic.
• Stay updated on SEO trends to ensure best practices are consistently applied.

4. Editing and Proofreading

• Review and refine content to ensure clarity, accuracy, and alignment with brand voice and style.
• Conduct thorough proofreading to eliminate errors in grammar, spelling, and punctuation.
• Ensure consistency in tone and messaging across all deliverables.

5. Creative Collaboration

• Work closely with designers, developers, and marketing strategists to create cohesive and impactful campaigns.
• Participate in brainstorming sessions to generate ideas for content and campaigns.
• Provide input on visual and layout elements to ensure copy complements design.

6. Trend Monitoring and Market Research

• Stay informed on industry trends, audience preferences, and emerging content formats.
• Research competitors’ content strategies to identify opportunities for differentiation.
• Experiment with new content formats and styles to keep campaigns fresh and engaging.

Essential Skills

Core Competencies

• Creativity: Ability to craft unique, engaging, and persuasive content for diverse platforms and audiences.
• Versatility: Proficiency in writing for various formats, including long-form blogs, short-form ads, and technical copy.
• Attention to Detail: Meticulous editing and proofreading skills to ensure error-free content.
• Strategic Thinking: Ability to align content with marketing goals and brand objectives.
• SEO Expertise: Knowledge of keyword research, on-page SEO, and optimisation best practices.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

Mandatory Qualifications

To perform the duties of your role effectively, the following certifications are required. Employment is conditional upon you holding these qualifications prior to your start date:

1. Google Fundamentals of Digital Marketing Certification
   Certification Link
2. HubSpot Content Marketing Certification
   Certification Link
3. SEO Copywriting Certification (Yoast or SEMrush)
   Yoast Certification Link | SEMrush Certification Link
4. Creative Writing Certification
   Certification Link
5. Google Analytics Certification
   Certification Link
6. Copywriting Essentials Certification
   Certification Link

Experience Required

• 5+ Years of Experience: Proven track record as a copywriter, preferably in an agency or digital marketing environment.
• Portfolio of Work: Demonstrated experience writing for diverse industries and platforms, showcasing creativity and strategic thinking.
• Campaign Experience: Success in crafting content that drives measurable results, such as increased traffic, engagement, or conversions.

Compensation and Career Progression

Compensation

• Competitive salary based on experience, with performance bonuses.

Career Growth Opportunities

• Progression to senior roles such as Senior Copywriter, Content Strategist, or Creative Director.
• Opportunities to work on high-profile campaigns and cutting-edge projects.

Final Notes

At Perth Digital Edge, the role of a Copywriter goes beyond just writing—it’s about shaping narratives, connecting with audiences, and driving results. Your words will bring ideas to life, enhance brand messaging, and contribute to the growth and success of our clients.

If you’re ready to make an impact with your creative skills and join a team of passionate digital professionals, we’d love to hear from you.

Apply today! Let’s create compelling content together.