Job Role: Digital Marketing Manager

At Perth Digital Edge, we are on the lookout for a seasoned and visionary Digital Marketing Manager to spearhead our clients’ digital campaigns and elevate their brand presence in the online world. This is a dynamic role that blends creativity, strategic thinking, and analytical expertise to deliver innovative solutions and measurable results.

If you’re passionate about crafting digital strategies, leading high-performing teams, and driving exceptional outcomes, this role is perfect for you.

What Does a Digital Marketing Manager Do?

A Digital Marketing Manager is the architect of a company’s online success. They design, implement, and oversee digital campaigns that drive traffic, boost engagement, and achieve key business objectives. At Perth Digital Edge, our Digital Marketing Manager will play a pivotal role in ensuring our clients thrive in the ever-changing digital landscape.

This role requires a balance of strategic leadership, team collaboration, and hands-on campaign management. You’ll work across multiple digital channels, leverage cutting-edge technologies, and ensure every campaign delivers outstanding value to our clients.

Key Responsibilities of the Role

1. Strategic Digital Planning

• Develop and implement data-driven marketing strategies that align with client goals.
• Identify target audiences and determine the best ways to engage them through digital channels.
• Stay ahead of market trends and technological advancements to inform strategy.

2. Managing Multi-Channel Campaigns

• Oversee the execution of integrated campaigns across platforms such as:
  • Search Engine Marketing (Google Ads)
  • Social Media Marketing (Meta, LinkedIn, TikTok)
  • Email Marketing
  • Display and Programmatic Advertising
  • Content Marketing
• Ensure campaigns are cohesive, innovative, and optimised for performance.

3. Performance Monitoring and Reporting

• Use advanced analytics tools like Google Analytics, HubSpot, and SEMrush to monitor campaign performance.
• Analyse data to identify trends, optimise campaigns, and ensure key performance indicators (KPIs) are met.
• Provide regular, detailed reports to clients and stakeholders highlighting results, insights, and future recommendations.

4. Leading and Mentoring a Team

• Guide and inspire a team of specialists, including SEO experts, content creators, social media managers, and paid advertising professionals.
• Foster a collaborative environment that encourages innovation and creativity.
• Conduct performance reviews, offer mentorship, and support professional development within the team.

5. Budget and Resource Management

• Allocate marketing budgets effectively to maximise return on investment (ROI).
• Monitor and manage spend across campaigns to ensure they remain on track and deliver results.
• Identify opportunities to streamline workflows and improve resource efficiency.

6. Building Client Relationships

• Serve as the primary point of contact for key clients, ensuring their needs and expectations are met.
• Communicate strategies, progress, and results clearly and effectively.
• Build trust and long-term relationships with clients through exceptional service and results-driven strategies.

7. Technology Integration

• Identify, evaluate, and implement new digital marketing tools and platforms to enhance performance.
• Stay informed about emerging technologies and trends, such as AI in marketing and voice search optimisation.

Skills and Qualifications We’re Looking For

Minimum Requirements

• 5+ Years of Experience: Proven track record in a digital marketing role, with expertise in managing multi-channel campaigns and leading teams.
  • This includes direct experience with SEO, PPC, social media advertising, email marketing, and analytics.

Required Skills

• Strategic Thinking: Ability to develop comprehensive strategies that drive measurable business outcomes.
• Analytical Expertise: Proficiency in analytics tools like Google Analytics, HubSpot, and SEMrush to interpret data and refine strategies.
• Creative Vision: Strong ability to create engaging content and campaigns that resonate with audiences.
• Leadership Skills: Experience in managing and mentoring teams, with a focus on collaboration and innovation.

Certifications

Candidates must hold the following certifications (or obtain them prior to the start date):

1. Google Ads Certification
   Certification Link
   • Demonstrates expertise in search and display advertising.
2. Google Analytics Certification
   Certification Link
   • Ensures a deep understanding of tracking and analysing campaign performance.
3. Google Fundamentals of Digital Marketing
   Certification Link
   • Covers core concepts of digital marketing and strategy.
4. Meta (Facebook) Advertising Certification
   Certification Link
   • Focuses on social media advertising and audience engagement strategies.
5. HubSpot Content Marketing Certification
   Certification Link
   • Validates expertise in creating and optimising content for digital channels.
6. SEO Training Certification (Ahrefs or SEMrush)
   Ahrefs Certification Link | SEMrush Certification Link
   • Ensures proficiency in search engine optimisation techniques.

Why Join Perth Digital Edge?

At Perth Digital Edge, we’re not just a workplace—we’re a community of passionate professionals who thrive on innovation, collaboration, and delivering exceptional results. Here’s what you can expect when you join us:

• Exciting Projects: Work with leading brands across a variety of industries, helping them achieve their digital goals.
• Professional Growth: Access to training, certifications, and resources to keep you at the cutting edge of digital marketing.
• Team Culture: Join a supportive team of experts who value creativity, results, and collaboration.
• Competitive Compensation: Enjoy a competitive salary package, performance-based bonuses, and other benefits.
• Work-Life Balance: Flexible working arrangements that support both personal and professional priorities.

What Success Looks Like in This Role

As a Digital Marketing Manager at Perth Digital Edge, success means:

• Driving exceptional results for clients, including increased traffic, conversions, and ROI.
• Leading a high-performing team that consistently exceeds expectations.
• Strengthening client relationships through clear communication, strategic thinking, and outstanding service.
• Keeping our agency at the forefront of digital marketing innovation.

Ready to Lead the Digital Revolution?

If you’re an experienced digital marketer with at least 5 years of experience in the field, and you’re passionate about innovation, strategy, and collaboration, we’d love to hear from you. At Perth Digital Edge, you’ll have the opportunity to lead impactful campaigns, grow professionally, and shape the future of digital marketing for our clients.

Apply today and take the next step in your career as a Digital Marketing Manager! Let’s create extraordinary digital experiences together.