Job Role: Digital Intern

The Digital Marketing Intern is a motivated and enthusiastic individual eager to gain hands-on experience in the digital marketing field. Working under the guidance of experienced professionals, the Digital Marketing Intern contributes to a wide range of projects, including social media management, SEO optimisation, paid media campaigns, content creation, and analytics reporting.

With a proactive attitude and a passion for learning, the intern will assist in executing marketing strategies, developing digital content, and supporting multi-channel campaigns. This internship provides an invaluable opportunity to build foundational knowledge, explore innovative tools, and gain practical skills to kickstart a successful career in digital marketing.

At Perth Digital Edge, this role offers an immersive experience in a collaborative environment where creativity, innovation, and learning are at the forefront.

Key Responsibilities

1. Supporting Multi-Channel Campaigns

• Assist in executing marketing campaigns across various digital platforms, including:
  • Social Media Marketing: Scheduling and publishing posts on platforms such as Facebook, LinkedIn, and Instagram.
  • Search Engine Marketing (SEM): Supporting paid ad campaigns on Google Ads.
  • Email Marketing: Assisting with newsletters, promotions, and lead nurturing campaigns.
  • Content Marketing: Writing and editing blog posts, website content, and social media copy.
• Ensure content and messaging align with campaign objectives and brand guidelines.

2. Content Creation and Editing

• Develop engaging content for multiple formats, including social media posts, email campaigns, and blog articles.
• Assist in creating marketing visuals and materials using tools like Canva or Adobe Spark.
• Tailor content for specific audiences, ensuring consistency in tone and style.

3. Analytics and Performance Reporting

• Use tools like Google Analytics and Meta Ads Manager to monitor campaign performance.
• Track and compile data to measure the success of campaigns, including engagement, reach, and ROI.
• Provide insights and recommendations to optimise ongoing campaigns.

4. Search Engine Optimisation (SEO)

• Conduct basic keyword research to identify opportunities for content optimisation.
• Assist in writing SEO-friendly headlines, meta descriptions, and blog posts.
• Support on-page SEO efforts to improve organic traffic and search visibility.

5. Market Research and Innovation

• Stay updated on digital marketing trends, tools, and industry best practices.
• Conduct competitor research to identify gaps and opportunities in campaign strategies.
• Share fresh ideas and contribute to brainstorming sessions for creative campaigns.

6. Collaboration and Learning

• Work closely with team members, including content creators, designers, and paid media specialists.
• Attend team meetings and project briefings to gain insights into workflows and objectives.
• Receive mentorship and constructive feedback to grow professionally.

Essential Skills

Core Competencies

• Creativity: Ability to contribute innovative ideas and craft engaging content.
• Attention to Detail: Commitment to producing high-quality, error-free deliverables.
• Communication: Strong verbal and written communication skills.
• Proactive Attitude: Eagerness to take initiative, learn new skills, and contribute to projects.
• Basic Analytical Skills: Ability to interpret data and identify trends in campaign performance.
• Adaptability: Willingness to take on diverse tasks in a fast-paced environment.

Technical Skills

• Familiarity with social media platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Basic understanding of digital tools such as Google Analytics, Canva, and email marketing platforms.
• Knowledge of SEO and paid media is an advantage but not required.

Mandatory Qualifications

While prior certifications are not mandatory, candidates who possess or are pursuing the following certifications will be given preference:

1. Google Fundamentals of Digital Marketing Certification
   Certification Link
2. HubSpot Content Marketing Certification
   Certification Link
3. Google Ads Certification
   Certification Link
4. SEO Training Certification (Yoast or SEMrush)
   Yoast Certification Link | SEMrush Certification Link
5. Google Analytics Certification
   Certification Link

Experience Required

• Currently enrolled in or recently completed a degree in marketing, communications, business, or a related field.
• Demonstrated interest in digital marketing through coursework, personal projects, or internships.
• Previous experience in content creation, social media, or analytics (preferred but not required).

Compensation and Career Progression

Compensation

• This is an internship position designed to provide valuable experience and training. Compensation will be based on the specific terms of the internship program.

Career Growth Opportunities

• Upon successful completion of the internship, candidates may be considered for full-time roles such as:
  • Digital Marketing Assistant
  • SEO Specialist
  • Social Media Manager
• Gain practical skills and experience that will enhance your resume and future job prospects in the digital marketing industry.

Final Notes

At Perth Digital Edge, the Digital Marketing Intern role is more than just an internship—it’s an opportunity to immerse yourself in the dynamic world of digital marketing. You’ll work alongside a talented team, learn from experienced mentors, and make meaningful contributions to real-world projects.

If you’re eager to learn, grow, and kickstart your career in digital marketing, we’d love to hear from you.

Apply today! Let’s shape the future of digital marketing together.