Job Role: SEO Specialist

An SEO Specialist is a strategic and technical professional dedicated to improving website visibility and performance on search engines like Google and Bing. Their mission is to optimise websites to generate organic traffic, improve rankings, and ultimately drive business growth. By employing a mix of on-page, off-page, and technical strategies, the SEO Specialist ensures a brand’s digital presence resonates with its target audience.

Key Responsibilities

1. Improving Search Engine Rankings

• Optimise website performance to rank higher in search engine results pages (SERPs).
• Use advanced tools like Google Analytics, SEMrush, and Ahrefs to monitor and refine strategies.

2. On-Page Optimisation

• Implement strategic keyword placement, optimise metadata (title tags, meta descriptions), and enhance internal linking structures.
• Ensure mobile responsiveness and fast-loading pages to improve user experience.

3. Off-Page Optimisation

• Build high-quality backlinks and foster partnerships to boost domain authority.
• Identify external link-building opportunities using tools like Moz and SpyFu.

4. Technical SEO Management

• Maintain sitemaps, resolve 404 errors, manage URL redirects, and analyse internal link structures.
• Leverage tools like Google Search Console for crawl error insights and indexing.

5. Data Analysis and Competitor Insights

• Evaluate traffic trends using analytics tools like SEMrush and Ahrefs.
• Conduct competitor analysis to identify gaps and opportunities.

6. Content Collaboration

• Work closely with content marketing teams to create SEO-optimised blogs and articles.
• Ensure alignment between SEO strategies and content marketing efforts.

7. Cross-Functional Collaboration

• Collaborate with social media, SEM, and digital marketing teams to execute cohesive campaigns.
• Align SEO efforts with broader business objectives.

Essential Skills

• Technical Expertise: Mastery of tools such as Google Analytics, Ahrefs, SEMrush, and Surfer.
• Adaptability: Staying updated on AI, voice search, and algorithm changes.
• Communication Skills: Clearly articulate strategies and results to clients and stakeholders.
• Marketing Acumen: Understand user behaviour and align SEO with consumer needs.

Mandatory Qualifications

You must hold the following qualifications to perform the duties of your role. This offer of employment is conditional upon you holding these qualifications prior to the Start Date:

1. Google Ads Certification Google Ads Certification
2. Certified Surfer Expert Surfer SEO Certification
3. HTML Certification Exam HTML Certificate
4. Frontend Certification Program Frontend Certificate
5. XML Certification Exam XML Certificate
6. Google Analytics Certification Google Analytics Certification
7. AHREFS SEO Training Course AHREFS SEO Training
8. Google Digital Marketing & E-commerce Professional Certificate Google Digital Marketing Certificate
9. Google Fundamentals of Digital Marketing Google Digital Marketing
10. Navigating On-Page and Technical SEO: A SEMrush Deep Dive SEMrush Technical SEO Course
11. Content-led SEO with Brian Dean Content-Led SEO Course

Experience Required

• A minimum of 5 years of hands-on experience in SEO roles is required, with a proven track record of improving rankings and driving organic growth.

Compensation and Career Progression

• Salary Range: $53,000 to $91,000 annually (based on experience and performance).
• Opportunities: Progression from SEO Assistant to SEO Manager or Digital Marketing Lead, with possibilities for freelancing and consulting roles.

Final Notes

At Perth Digital Edge, an SEO Specialist is more than just a technician—they are the architects of a brand’s digital identity. Your work will bridge the gap between a great product and its audience, ensuring businesses are visible, relevant, and competitive in today’s digital-first world.