Job Role: Social Media Marketing Manager

The Social Media Marketing Manager is a creative and strategic professional responsible for developing and executing impactful social media strategies that build brand awareness, drive engagement, and foster customer loyalty. By leveraging an in-depth understanding of platform trends, audience behaviours, and analytics, they create compelling campaigns that resonate with target audiences and achieve measurable business outcomes.

Working closely with cross-functional teams, the Social Media Marketing Manager oversees all aspects of social media management, from content creation and scheduling to community engagement and performance analysis. Their expertise in strategy, storytelling, and innovation is key to growing online presence, building meaningful connections, and delivering tangible results.

At Perth Digital Edge, this position offers a collaborative and dynamic environment where creativity, innovation, and passion for social media thrive.

Key Responsibilities

1. Social Media Strategy Development

• Design and implement comprehensive social media strategies that align with business objectives and client goals.
• Identify key target audiences and tailor campaigns to engage and convert them effectively.
• Stay informed of industry trends and emerging platforms to ensure cutting-edge strategies.

2. Content Creation and Management

• Oversee the creation of high-quality, engaging content, including posts, stories, reels, and videos for platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Develop and manage content calendars to ensure consistent and timely posting.
• Write attention-grabbing captions, headlines, and calls-to-action that reflect brand tone and voice.

3. Community Engagement and Management

• Build strong relationships with followers by responding to comments, messages, and mentions promptly.
• Monitor brand conversations and address feedback or concerns to maintain a positive online image.
• Implement interactive campaigns such as polls, Q&As, and contests to foster engagement and loyalty.

4. Paid Social Campaigns

• Plan, execute, and optimise paid social campaigns to achieve specific business objectives, such as lead generation, website traffic, and conversions.
• Use advanced targeting techniques to reach relevant audiences and improve campaign performance.
• Collaborate with designers and content creators to deliver visually impactful and effective paid campaigns.

5. Performance Monitoring and Reporting

• Track social media performance using tools like Meta Insights, Hootsuite, Google Analytics, and Sprout Social.
• Analyse key metrics such as engagement rates, follower growth, reach, and ROI to evaluate campaign success.
• Present detailed reports with actionable insights and recommendations for continuous improvement.

6. Cross-Functional Collaboration

• Work closely with the content marketing, paid media, and SEO teams to ensure cohesive and integrated marketing campaigns.
• Collaborate with designers and video editors to produce visually compelling social media assets.
• Align social media efforts with broader marketing strategies to maintain brand consistency.

7. Trend Monitoring and Innovation

• Stay up-to-date with algorithm changes, platform updates, and emerging trends.
• Experiment with new content formats, features, and strategies to keep campaigns fresh and relevant.
• Research competitor strategies and identify opportunities for differentiation.

Essential Skills

Core Competencies

• Creative and Strategic Thinking: Ability to balance creativity with data-driven decision-making to achieve business objectives.
• Content Expertise: Strong writing, storytelling, and visual content creation skills tailored to diverse audiences and platforms.
• Data-Driven Approach: Proficiency in interpreting analytics and performance metrics to optimise campaigns.
• Adaptability: Ability to quickly adapt to new trends, tools, and platform updates.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and clients.

Technical Skills

• Proficiency in social media management tools like Meta Business Suite, Hootsuite, Sprout Social, or Buffer.
• Experience with social media advertising platforms, including Facebook Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
• Familiarity with analytics tools such as Google Analytics and platform-specific insights dashboards.
• Basic knowledge of graphic design tools like Canva, Adobe Photoshop, or similar software.

Mandatory Qualifications

Candidates must hold the following certifications (or be willing to obtain them before the start date):

1. Meta Certified Digital Marketing Associate
   Certification Link
   • Demonstrates expertise in managing campaigns on Facebook and Instagram.
2. Google Analytics Certification
   Certification Link
   • Validates proficiency in tracking and analysing social media performance.
3. HubSpot Social Media Marketing Certification
   Certification Link
   • Confirms knowledge of creating and executing effective social media strategies.
4. Hootsuite Social Media Marketing Certification
   Certification Link
   • Validates expertise in social media management and analytics.
5. Google Fundamentals of Digital Marketing Certification
   Certification Link
   • Covers foundational digital marketing principles.
6. TikTok Marketing Certification
   Certification Link
   • Demonstrates proficiency in leveraging TikTok for marketing campaigns.

Experience Required

• 5+ Years of Experience: Proven track record of managing and growing social media platforms, with measurable success in increasing engagement and conversions.
• Campaign Management: Extensive experience in running paid social campaigns, including budget management and performance optimisation.
• Portfolio of Work: Examples of past campaigns showcasing creativity, strategic thinking, and measurable results.

Compensation and Career Progression

Compensation

• Competitive Salary: Based on experience, with performance-based bonuses.

Career Growth Opportunities

• Progress to senior roles such as Social Media Director or Digital Marketing Strategist.
• Gain exposure to high-profile campaigns and collaborate with a variety of leading brands.
• Access continuous professional development through training and certifications.

Final Notes

At Perth Digital Edge, the role of a Social Media Marketing Manager goes beyond posting on platforms—it’s about creating meaningful connections, driving measurable results, and staying ahead in the fast-paced world of social media marketing. This is your chance to join a collaborative and innovative team where your creativity and expertise will be valued and rewarded.

If you’re a seasoned social media professional with 5+ years of experience and a passion for storytelling and strategy, we’d love to hear from you.

Apply today and let’s shape the future of social media marketing together!