SEO Case Study: Bookkeeping Firm For Growing Businesses

Digit is an Australian bookkeeping, payroll and BAS firm and Xero Platinum Partner, working as the finance team behind growing businesses.

Perth Digital Edge handled the SEO, from technical foundations and on-page work to content clustering, link building and an enterprise approach built to scale.

Book a strategy session

Get a free SEO audit

Digit website hero showing the finance team at work

Sector: Bookkeeping and accounting
Location: Perth

+136%Organic traffic

770Page one keywords

Their Challenge

Small business owners looking for a bookkeeper search locally and want someone they can trust with their numbers. The firms that rank and look established win those conversations, while equally capable firms that are harder to find never get the call.

Our Solution

Perth Digital Edge worked with Digit on SEO, technical SEO, on-page SEO, content clustering, link building and enterprise SEO. Each part of the work was aimed at the same problem.

SEOAn SEO strategy built around the services Digit sells, from bookkeeping and payroll to BAS and Xero.
Technical SEOTechnical foundations set up so search engines can crawl and index every service, app and insights page.
On-Page SEOTitles, headings and copy aligned with the way business owners search for bookkeeping help.
Content ClusteringTopic clusters linking service pages to supporting insights articles, so Google sees Digit as an authority on bookkeeping topics.
Link BuildingLinks from relevant Australian sites to build the authority competitive finance searches demand.
Enterprise SEOAn approach built to scale across a large, growing site with many services, apps and calculators.

Digit bookkeeping, payroll and Xero services section

The Outcome

Built To Scale
An SEO setup that grows with the site as new services, apps and articles are added.
Authority On Bookkeeping Topics
Content clusters and links that show Google Digit knows its field.
Pages Aligned With Search
Every key page matched to the way business owners actually search.

★★★★★

Digit have been working with Ben and the team at Perth Digital Edge for years now. Ben is extremely knowledgeable and thorough, and explains everything deeply. He is an expert in SEO services, and we have seen a significant increase in our results from his services and guidance. If you’re looking for someone to help improve your SEO rankings and leads, I thoroughly recommend Ben and his team.

Leah MooreGoogle review, Digit

Take Your SEO To The Next Level

Being found is where every enquiry starts. If business owners are searching for what you do and finding someone else, the right SEO work changes that, and it keeps paying off long after it is done.