SEO And Web Design Case Study: Counselling In Perth

Energetics Institute is a counselling and psychotherapy practice in Inglewood, Perth, run by counsellors Richard and Helena Boyd, with over 20 years of helping people across Perth. Reaching out for counselling is a personal decision, and people want to feel comfortable before they make contact.

Perth Digital Edge designed the website and runs SEO, small business SEO and content, so people find the practice when they are ready to ask for help.

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Energetics Institute website homepage on desktop

Sector: Counselling and psychotherapy
Location: Perth

+133%Organic traffic

540Page one keywords

Their Challenge

Counselling is a crowded and sensitive search category. People need to understand who they will be speaking with, what kind of help is on offer and what a first session involves, and the site had to rank for the many ways people describe what they are going through.

Energetics Institute counselling services section

Our Solution

Perth Digital Edge worked with Energetics Institute on web design, SEO, small business SEO and content creation. Each part of the work was aimed at the same problem.

Web DesignA calm, welcoming website that introduces the counsellors, explains each service clearly and makes booking a first session simple.
SEOAn SEO strategy built around the counselling, therapy and psychotherapy searches people across Perth make.
Small Business SEOA focused plan for a two-counsellor practice, putting effort where it brings in the right clients fastest.
Content CreationService pages, FAQs and articles that answer the questions people have before they reach out for help.

Energetics Institute counsellors section

Energetics Institute our counsellors on mobile

The Outcome

A Site That Feels Safe
A calm design that introduces the counsellors and makes the first step easier.
Found For Real Concerns
Service pages for anxiety, relationships, trauma, grief and more, written for how people actually search.
Questions Answered Early
FAQs and articles that explain costs, sessions and what to expect before people book.

★★★★★

Back in 2018, we engaged Ben Tippett and his team at Peth Digital Edge to totally revamp our website with a fresh theme and make it SEO friendly. It was a very big project as there were over 100 pages to be copied over, with lots of customisation to be done. At that stage, our website didn’t rank much at all on Google. As our industry is quite competitive, Ben made it very clear that it may take time, but with his efforts and advice to us, that he could get our website on page 1 for many terms. We trusted him and took him at his word and sure enough over the months, we found that we got more enquiries. Now 5 years later, we are inundated with new enquiries and on the top of Google either #1, #2, or #3 on page 1 for many search terms. We highly recommend Ben and his team. We have NEVER had an issue with him in the many years we have employed him as our SEO consultant. We found him to be very thorough, responsive, hard-working and professional. He is also very honourable and ethical, which are super important qualities to have, particularly in the SEO industry. Everything he predicted happened and every recommendation he gave us worked. We trust him implicitly with our website. He goes over and above to give us quality and excellent customer service. Even though his prices are competitive, he works consistently every month to continual improve our website, keeping it up to date with Google trends etc. We highly recommend him and his team.

Helena BoydGoogle review, Energetics Institute

Take Your Practice To The Next Level

People choose a counsellor or health practitioner they feel they can trust. We build websites and SEO that help the right people find you and feel ready to reach out.