Job Role: AdWords Specialist

The AdWords Specialist is a data-driven professional responsible for creating, managing, and optimising pay-per-click (PPC) campaigns on Google Ads to drive targeted traffic and maximise ROI. Working closely with the digital marketing team, the AdWords Specialist develops and implements highly effective paid search strategies, ensuring campaigns align with client goals and deliver measurable business outcomes.

With a deep understanding of Google Ads, analytics tools, and PPC trends, the AdWords Specialist continuously monitors and refines campaigns, conducting A/B testing, keyword research, and audience targeting to optimise performance. This role is essential in driving client success, increasing online visibility, and generating high-quality leads.

At Perth Digital Edge, this position offers a collaborative and innovative environment where expertise in paid media is valued and rewarded.

Key Responsibilities

1. Campaign Creation and Management

• Develop, launch, and manage PPC campaigns across Google Ads platforms, including search, display, shopping, and video ads.
• Conduct thorough keyword research to identify opportunities for effective targeting.
• Write compelling, conversion-focused ad copy tailored to specific audiences.
• Optimise campaigns for maximum performance, focusing on metrics like CTR, CPC, and ROI.

2. Performance Monitoring and Optimisation

• Continuously monitor and evaluate campaign performance using tools such as Google Ads Manager and Google Analytics.
• Conduct A/B testing on ad creatives, headlines, and calls-to-action to identify high-performing variations.
• Adjust bids, targeting, and ad placements to optimise cost-efficiency and achieve campaign objectives.

3. Audience Targeting and Retargeting

• Use advanced audience segmentation to reach specific demographics and behaviours.
• Create and manage retargeting campaigns to re-engage users who interacted with previous ads.
• Leverage data insights to refine audience targeting strategies for better conversion rates.

4. Budget Management

• Allocate and manage campaign budgets to maximise ROI and minimise wasted spend.
• Track and report on campaign spend and performance to ensure budgets are adhered to.
• Provide detailed financial performance reports for internal and client stakeholders.

5. Data Analysis and Reporting

• Use Google Analytics and other tools to track key performance indicators (KPIs) such as clicks, conversions, and cost-per-acquisition (CPA).
• Generate regular reports to share insights and actionable recommendations with the team and clients.
• Identify trends and opportunities to improve current and future campaigns.

6. Staying Ahead of Trends

• Stay up-to-date with Google Ads updates, new features, and industry trends.
• Experiment with emerging PPC tools, strategies, and platforms to enhance campaign results.
• Share insights and best practices with the team to improve overall performance.

Essential Skills

Core Competencies

• Data-Driven Approach: Ability to analyse performance metrics and use insights to optimise campaigns.
• Creativity: Expertise in crafting engaging ad copy and innovative campaign strategies.
• Attention to Detail: Precision in campaign setup, tracking, and reporting.
• Strategic Thinking: Ability to align PPC efforts with business and marketing objectives.
• Collaboration: Strong interpersonal skills to work effectively with internal teams and clients.

Technical Skills

• Proficiency in Google Ads, Google Analytics, and related tools.
• Experience with bid strategies, keyword research tools, and A/B testing methodologies.
• Familiarity with audience targeting, retargeting, and demographic segmentation.
• Basic understanding of SEO and how it complements paid campaigns.

Mandatory Qualifications

While prior certifications are mandatory, candidates who possess or are pursuing the following will be given preference:

1. Google Ads Search Certification
   Certification Link
   • Demonstrates proficiency in search campaign creation and optimisation.
2. Google Ads Display Certification
   Certification Link
   • Validates expertise in managing display ad campaigns.
3. Google Ads Video Certification
   Certification Link
   • Confirms skills in running YouTube and video-based ad campaigns.
4. Google Analytics Certification
   Certification Link
   • Validates ability to track and analyse campaign performance effectively.
5. PPC Fundamentals Certification (SEMrush)
   Certification Link
   • Provides foundational knowledge of PPC advertising strategies.
6. Google Ads Shopping Certification
   Certification Link
   • Confirms expertise in managing eCommerce-focused campaigns.

Experience Required

• 5+ Years of Experience: Proven track record managing PPC campaigns on Google Ads with measurable results.
• Experience with campaign optimisation, budget management, and performance analysis.
• Strong portfolio showcasing successful campaigns across diverse industries.

Compensation and Career Progression

Compensation

• Competitive salary based on experience, with performance-based bonuses.

Career Growth Opportunities

• Opportunities to advance to senior roles such as Senior PPC Manager or Paid Media Strategist.
• Gain exposure to large-scale, high-budget campaigns and work with a variety of leading brands.
• Continuous professional development through training and certifications.

Final Notes

At Perth Digital Edge, the role of an Google Ads Specialist goes beyond simply managing ads—it’s about driving measurable results, building strong client relationships, and staying ahead in the fast-evolving digital advertising space. This is your chance to join a collaborative team, leverage innovative tools, and make a real impact for our clients.

If you’re a data-driven professional with 5+ years of experience and a passion for PPC advertising, we’d love to hear from you.

Apply today and let’s shape the future of digital advertising together!