The PDE Blog: Google AdWords
Targeted Ads, Maximum Impact
Unlock the potential of targeted advertising. Delve into the nuances of Google AdWords and see how the right campaign can place your business in front of eager customers.
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Google Ads Vs Facebook Ads: Where Should Australian Businesses Spend Their Budget?
April 1, 2026Categories: Google AdWords, Social Media AdsI will tell you a story that still bothers me. In 2019, a Fremantle café owner came to Perth Digital Edge after spending $4,200 over…
How To Choose A Google Ads Agency In Perth
April 1, 2026Categories: Google AdWordsI hold a 4th Degree Black Belt in Zen Do Kai and a Brown Belt in Brazilian Jiu-Jitsu. I mention that because after two decades…
Do Google Ads Work For Small Business? The Honest Answer
April 1, 2026Categories: Google AdWordsI’m Ben Tippett, founder of Perth Digital Edge, and I’ve spent the better part of a decade building and managing Google Ads campaigns for small…
How Much Do Google Ads Cost In Australia? (2026 Guide)
April 1, 2026Categories: Google AdWordsThe first Google Ads account I ever managed lost money. Not a little. The client, a Balcatta carpet cleaning business, burned through $2,400 in three…
Google Shopping Ads: A Guide For Australian Retailers
March 29, 2026Categories: Google AdWordsA pet supplies retailer in Morley came to us spending $3,200 per month on google search ads. Text ads, broad match keywords, sending every click…
SEO Vs Google Ads: Which Is Right For Your Business?
March 27, 2026Categories: Google AdWords, Search Engine OptimisationBack in 2016, Westside Auto Wholesale on Ewing Street in Bentley was spending $22000 a month on Google Ads when they first came to us.…
Is Google Ads Worth It?
March 10, 2026Categories: Google AdWordsSometimes yes. Sometimes absolutely not. That is the part people usually skip. Google Ads can be brilliant when the offer is strong, the service is…
What Is The Average Cost Of Google Ads In Australia?
March 10, 2026Categories: Google AdWordsIf you want the short answer, most Australian businesses see Google Ads cost land somewhere around $2 to $4 per click for Search campaigns, with…
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