SEO And Content Case Study: Outdoor Blinds In Perth

All About Shade supplies and installs outdoor blinds and shutters for Perth homes. It is a considered purchase, so homeowners research carefully and want proof they are dealing with qualified specialists before they ask for a quote.

Perth Digital Edge runs SEO and content for All About Shade, with an enterprise approach to site structure, so every product page earns its place in search.

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All About Shade outdoor blind installations across Perth

Sector: Outdoor blinds and shutters
Location: Perth

+XXX%Organic traffic

XXXPage one keywords

+XX%Key events

+XX%Enquiries

Their Challenge

Outdoor blinds and shutters are a considered purchase, and homeowners want proof they are dealing with qualified specialists. All About Shade had the qualifications, industry memberships and authorised retailer status to back its work, but they were not clear to customers or to Google, and shutters had very little coverage on the site.

Draft, visible to editors only. Replace the challenge, solution and results with the real story for All About Shade, and add real figures. Swap each placeholder image in the builder.

All About Shade website homepage on desktop

All About Shade website homepage on mobile

Our Solution

Perth Digital Edge worked with All About Shade on SEO and Content Marketing. Each part of the work was aimed at the same problem.

SEOEntity and qualification work that made All About Shade’s credentials, including its Window Shading Association of Australia membership and authorised Ziptrak® retailer status, clear to Google and to customers.
Content MarketingA built-out shutters section, with dedicated pages for outdoor shutters and plantation shutters, written around what Perth homeowners search for.
Enterprise SEOA scalable SEO structure for a large site, with page architecture, internal linking and indexing planned to grow with the business.

All About Shade outdoor shade solutions section

All About Shade outdoor blind and shutter range

The Outcome

Credentials Google Can Read
Qualifications, memberships and authorised retailer status presented clearly and consistently, so All About Shade is understood as a qualified outdoor blind specialist.
A Shutters Section Built To Rank
Outdoor shutters and plantation shutters now have their own pages, instead of a passing mention.
Content Built On Real Searches
Pages planned around the questions Perth homeowners ask before they request a quote.

Take Your SEO To The Next Level

Being found is where every enquiry starts. If Perth homeowners are searching for what you do and finding someone else, the right SEO work changes that, and it keeps paying off long after it is done.