Easy Glide Garage Doors

Easy Glide Garage Doors is a Perth-based garage door supply and installation business with a strong trade reputation and a genuine appetite for growth. The issue was not their service — it was the way their digital marketing had been set up. Money was being spent on Google Ads every month with no clear picture of what it was returning, and the leads coming through were not always the right fit. They came to us to fix it.

The Google Ads account had been live for some time but had never been set up properly. There was no conversion tracking in place, which meant there was no way to know which keywords, ads, or landing pages were actually generating enquiries. Budget was being allocated by guesswork.

Without negative keywords, the ads were showing for irrelevant searches and attracting unqualified clicks. Without geo-targeting, spend was leaking to areas outside the serviceable zone. The landing page itself was not helping — it lacked the trust signals a new visitor needs before picking up the phone. The whole setup was costing money and converting poorly, yet nothing was being done to fix it.

The first priority was visibility — we implemented full conversion tracking across calls, form submissions, and key on-site events so every dollar of ad spend could be properly attributed. With data in place for the first time, we could see exactly where the waste was.

We added a comprehensive negative keyword list to stop the ads triggering for irrelevant searches, and applied tight geo-targeting so spend was concentrated entirely within the areas Easy Glide actually services. On-page, we optimised the landing page with stronger trust signals — licences, reviews, credentials — to improve conversion rate from the traffic already arriving.

With Google Ads running cleanly, we added a Facebook Ads campaign to capture demand from a different audience. That campaign now generates 40 or more qualified leads every week on its own.

The numbers tell a clear story. Users grew by 265%, key conversion events increased by 92%, and the cost per conversion dropped by 53% — meaning the business is getting dramatically more from its ad spend than it was before. Overall ad cost reduced by 12% at the same time, so more results came at a lower price.

Facebook Ads added a second consistent lead source that now generates 40 or more qualified enquiries every week. Easy Glide Garage Doors went from a business spending money without measurement to one with a fully accountable, multi-channel setup delivering predictable, quality lead flow.