SEO And Web Design Case Study: Pool Renovations In Perth

EcoStyle Pool Renovations resurfaces, repairs and renovates residential and commercial pools across Perth with flame-applied ecoFINISH coatings. A renovation is a significant spend, so owners research carefully and look at past work before they ask for a quote.

Perth Digital Edge built the new website and handled SEO, technical SEO, content creation and blogging, so owners find EcoStyle while they are researching.

Book a strategy session

Get a free SEO audit

EcoStyle Pool Renovations website homepage on desktop

Sector: Pool renovation
Location: Perth

+XXX%Organic traffic

XXXPage one keywords

+XX%Key events

+XX%Enquiries

Their Challenge

A pool renovation is a significant spend, so owners research carefully, compare finishes and look at past work before they ask for a quote. A renovator needs to be found for those searches and show enough of its work to make the shortlist.

Draft, visible to editors only. Replace the challenge, solution and results with the real story for EcoStyle Pool Renovations, and add real figures. Swap each placeholder image in the builder.

EcoStyle Pool Renovations welcome section

EcoStyle Pool Renovations website on mobile

Our Solution

Perth Digital Edge worked with EcoStyle Pool Renovations on web design, SEO, technical SEO, content creation and blogging. Each part of the work was aimed at the same problem.

Web DesignA new site that shows off finished pools and makes it easy for owners to request a quote.
SEOAn SEO strategy built around the pool renovation services Perth owners search for.
Technical SEOTechnical foundations set up so search engines can crawl, index and understand every page.
Content And BloggingService pages and regular blog articles covering finishes, costs and the renovation process, answering owners’ questions and supporting rankings.
Small Business SEOA focused, budget-conscious SEO plan built for a small business, putting effort where it brings in enquiries fastest.

EcoStyle pool renovation services section

The Outcome

A Site That Shows The Work
Finished pools front and centre, so owners can see the quality before they ask for a quote.
Found For Renovation Searches
Service pages and technical foundations set up for the searches pool owners make.
Content That Builds Trust
Blog articles that answer owners’ questions and keep the site growing.

Take Your Website To The Next Level

Your website is where Perth pool owners decide whether to get in touch. A site that is fast, clear and built to convert turns more of the traffic you already earn into enquiries.