SEO And Ecommerce Case Study: Building Materials In Perth

Progressive Materials supplies specialist passive fire protection products, metal ceilings, fibre cement facades and coloured MDF from Perth. Architects, builders and contractors searching for materials want product details, specifications and availability quickly, and increasingly they ask AI tools as well as Google.

Perth Digital Edge designed the new website and runs SEO, enterprise SEO, ecommerce SEO, AI SEO and content, so the full range can be found wherever buyers search.

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Progressive Materials website homepage on desktop

Sector: Fire protection and linings
Location: Perth

+XXX%Organic traffic

XXXPage one keywords

+XX%Key events

+XX%Enquiries

Their Challenge

A large building materials range means hundreds of products that each need to be found for very specific searches. The site needed a structure that could scale with the catalogue, product pages that rank, and content that both search engines and AI answer tools can understand.

Draft, visible to editors only. Replace the challenge, solution and results with the real story for Progressive Materials, and add real figures. Swap each placeholder image in the builder.

Progressive Materials find your product section

Our Solution

Perth Digital Edge worked with Progressive Materials on web design, SEO, enterprise SEO, ecommerce SEO, AI SEO and content creation. Each part of the work was aimed at the same problem.

Web DesignA new website built around the product range, with clear categories, product pages and easy ways for builders to enquire or order.
SEOAn SEO strategy built around the building material searches Perth builders, trades and homeowners make.
Enterprise SEOA scalable structure for a large product catalogue, with categories, internal linking and indexing planned to grow with the range.
Ecommerce SEOCategory and product pages optimised so individual products rank for the specific searches buyers make.
AI SEOContent and structured data set up so AI search tools and answer engines understand and recommend the products.
Content CreationProduct descriptions, buying guides and specification content that answer the questions builders ask before they order.

Progressive Materials ECU City project showcase

Progressive Materials who we are section on mobile

The Outcome

A Catalogue Built To Rank
Category and product pages structured so the whole range can be found in search.
Ready For AI Search
Content and structured data that AI tools can read, understand and recommend.
Answers Builders Need
Specifications and guides that help buyers choose the right product before they call.