Social Ads

Practical, no-nonsense marketing thinking for Western Australian businesses. Straight talk on SEO, Google Ads, web and the numbers that matter. Browse the articles below, or just get in touch.

  • Digital Marketing, Social Ads•April 6, 2026•18 min•

    How Much Do Facebook Ads Cost In Australia? (2026 Guide)

    What do Facebook ads cost in Australia in 2026? Perth Digital Edge breaks down average CPC, CPM, and cost per lead benchmarks by industry, plus how to set a realistic budget and reduce your advertising costs.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Google Ads, Social Ads•April 1, 2026•16 min•

    Google Ads Vs Facebook Ads: Where Should Australian Businesses Spend Their Budget?

    Google Ads captures demand. Facebook creates it. After managing $1M+ across both platforms, here is how to decide where your ad budget delivers the best return.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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