SEO

Practical, no-nonsense marketing thinking for Western Australian businesses. Straight talk on SEO, Google Ads, web and the numbers that matter. Browse the articles below, or just get in touch.

  • SEO•October 30, 2026•16 min•

    How Much Does Enterprise SEO Cost? Pricing, Models, And What To Expect

    Enterprise SEO costs range from $5,000 to $50,000+ monthly. Explore pricing models, what drives costs, ROI expectations, and how to evaluate enterprise SEO proposals.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • SEO•October 30, 2026•13 min•

    What Does An SEO Consultant Do

    Discover what a SEO consultant does to grow your organic traffic. Perth Digital Edge covers keyword research, technical SEO, content strategy, and link building.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • SEO•October 30, 2026•16 min•

    What Is Enterprise SEO? Meaning, Strategy And Tools

    Understand what enterprise SEO means for large organisations. Covers strategy, team structure, tools, governance, and how enterprise SEO drives measurable growth.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • SEO•October 30, 2026•8 min•

    What Is An Orphan Page? How To Find And Fix Them

    Every website accumulates pages that nobody can reach. They exist on the server, they may even be indexed by Google, but no internal links pointing to them

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 13, 2026•15 min•

    AI And SEO: How Artificial Intelligence Is Changing Search In 2026

    Search has changed more in the last two years than in the decade before it. AI now answers questions that once sent clicks to your site, and the rules of

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 12, 2026•14 min•

    Search Intent: The SEO Concept That Makes Or Breaks Content

     You can write the best page on the internet and still rank nowhere, if it answers the wrong question. Search intent is the reason why. Get it right and

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 12, 2026•16 min•

    Toxic Backlinks: How To Find And Disavow Them

    Not every link helps you. A pile of spammy backlinks from the wrong sites can quietly drag down your rankings, and sometimes it is deliberate. This guide

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 12, 2026•21 min•

    Link Building Through Digital PR: A Modern Strategy

    The links that move rankings today are not bought or begged for, they are earned through stories the media wants to tell. Digital PR link building is how you

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 12, 2026•11 min•

    How To Audit Your Backlink Profile (Step-By-Step)

    Your backlinks can lift your rankings or quietly drag them down, and most business owners have no idea which. A backlink audit shows you every link aimed at

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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