SEO

Practical, no-nonsense marketing thinking for Western Australian businesses. Straight talk on SEO, Google Ads, web and the numbers that matter. Browse the articles below, or just get in touch.

  • What Are Technical SEO Issues
    SEO•April 9, 2026•21 min•

    What Are Technical SEO Issues

    The most common technical SEO issues explained by Perth Digital Edge, with fixes for crawl errors, duplicate content, hreflang, and more.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Are Backlinks Part Of Technical SEO
    SEO•April 9, 2026•10 min•

    Are Backlinks Part Of Technical SEO

    Are backlinks part of technical SEO? Perth Digital Edge explains where backlinks sit in SEO, and how they interact with your technical foundation.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • What Are The 4 Types Of SEO
    SEO•April 9, 2026•12 min•

    What Are The 4 Types Of SEO

    The 4 types of SEO explained: on-page, off-page, technical, and local. Perth Digital Edge breaks down each with examples and case studies.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Is Technical SEO Difficult
    SEO•April 9, 2026•14 min•

    Is Technical SEO Difficult

    Is technical SEO difficult? We give an honest answer, explains what makes it hard, and shows when to DIY versus hire experts.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • How To Implement International SEO
    SEO•April 9, 2026•16 min•

    How To Implement International SEO

    Perth Digital Edge shares a proven implementation playbook for international SEO, including URL structure, hreflang, localisation, and technical rollout.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • SEO for Lawyers: A Guide to Ranking Your Law Firm
    SEO•April 7, 2026•21 min•

    SEO for Lawyers: A Guide to Ranking Your Law Firm

    I am going to tell you something that will annoy every google ads rep reading this. A small law firm in Perth’s northern suburbs came to us spending $6,000 a

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Car dealers SEO fails banner - Perth Digital Edge
    SEO•March 31, 2026•9 min•

    Why Most Car Dealership Websites Fail At SEO

    Most dealers do not have a traffic problem because people stopped researching vehicles online. The opposite is true. Car buyers in Perth are comparing

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • SEO audit hero - Perth Digital Edge
    SEO•March 30, 2026•15 min•

    What We Look For In An SEO Audit For Perth Businesses

    An SEO audit is supposed to tell a business owner where their site stands and where the real opportunities sit. Most audits do not do that. They run a crawl,

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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  • Cheap SEO costs banner - Perth Digital Edge
    SEO•March 29, 2026•10 min•

    The Real Cost Of Cheap SEO

    Cheap SEO usually looks affordable right up until the point it starts costing you real money. My name is Ben Tippett. I run Perth Digital Edge out of

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

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