The PDE Blog: Search Engine Optimisation
Climbing the Ranks of Search Results
Uncover SEO strategies that can enhance your website's visibility, driving organic traffic and positioning your business as an industry leader.
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What’s The Difference Between Global And International SEO
April 9, 2026Categories: Search Engine OptimisationWhat's the difference between global and international SEO, and does the distinction actually matter for your business? After more than a decade running campaigns out…
How To Implement International SEO
April 9, 2026Categories: Search Engine OptimisationHow to implement international SEO is the practical question that usually follows once a business decides international expansion is worth chasing. Strategy documents are one…
How Does International SEO Work
April 9, 2026Categories: Search Engine OptimisationHow does international SEO work once you get past the surface-level explanations? The mechanics are more interesting than the textbook version usually suggests. After more…
What Is International SEO
April 9, 2026Categories: Search Engine OptimisationWhat is international SEO, and why does it matter so much for any Australian business with ambitions beyond the domestic market? The short answer is…
SEO for Tradies: How to Get More Leads From Google
April 9, 2026Categories: Search Engine OptimisationA plumber in Joondalup told me he was spending $4,500 a month on google ads and had no idea whether it was working. He knew…
SEO for Lawyers: A Guide to Ranking Your Law Firm
April 7, 2026Categories: Search Engine OptimisationI am going to tell you something that will annoy every google ads rep reading this. A small law firm in Perth’s northern suburbs came…
Complete Guide To Local SEO
April 6, 2026Categories: Search Engine OptimisationA Joondalup plumber told me last year that he was getting fewer calls despite ranking on page one for “plumber Perth.” When I pulled up…
SEO for Dentists: How Dental Practices Get More Patients Online
April 5, 2026Categories: Search Engine OptimisationI have spent 25+ years training in Zen Do Kai. Earned a 4th Degree Black Belt, a Brown Belt in Brazilian Jiu-Jitsu. The thing people…
Is SEO Dead or Evolving in 2026
April 3, 2026Categories: Search Engine OptimisationEvery year since about 2015, someone in the digital marketing world publishes a piece declaring that SEO is dead. Social media killed it. Voice search…
Why Most Car Dealership Websites Fail At SEO
March 31, 2026Categories: Search Engine OptimisationMost dealers do not have a traffic problem because people stopped researching vehicles online. The opposite is true. Car buyers in Perth are comparing pricing,…
Shopify SEO: How To Rank Your Shopify Store In Google
March 31, 2026Categories: Search Engine OptimisationThe first time Ben looked at the backend of a Shopify store that was supposedly “SEO optimised,” the owner had paid a freelancer $1,800 for…
What We Look For In An SEO Audit For Perth Businesses
March 30, 2026Categories: Search Engine OptimisationAn SEO audit is supposed to tell a business owner where their site stands and where the real opportunities sit. Most audits do not do…
The Real Cost Of Cheap SEO
March 29, 2026Categories: Search Engine OptimisationCheap SEO usually looks affordable right up until the point it starts costing you real money. My name is Ben Tippett. I run Perth Digital…
What Are The 3 Types Of SEO?
March 28, 2026Categories: Search Engine OptimisationMost websites do not lose in Google because the business is weak. They lose because the site is muddled. The page says too much and…
What Google’s Recent Updates Actually Mean For Businesses
March 27, 2026Categories: Search Engine OptimisationGoogle changes search more often than most business owners realise. Some of those changes are small enough that nobody notices. Others reshape search results, shift…
SEO for Small Business: The Complete Australian Guide
March 27, 2026Categories: Search Engine OptimisationMost small business owners discover search engine optimisation the way you discover a roof leak. Not during the inspection. During the storm. A competitor materialises…
SEO Packages Australia: What You Get And What It Costs
March 27, 2026Categories: Search Engine OptimisationSEO stands for search engine optimisation. Every SEO agency in Australia will tell you that. What they will not tell you is that the SEO…
SEO Vs Google Ads: Which Is Right For Your Business?
March 27, 2026Categories: Google AdWords, Search Engine OptimisationBack in 2016, Westside Auto Wholesale on Ewing Street in Bentley was spending $22000 a month on Google Ads when they first came to us.…
Ecommerce SEO: The Complete Australian Guide
March 27, 2026Categories: Search Engine OptimisationA Perth healthy meal delivery company came to us with a problem that had nothing to do with food. Wholistically Healthy had a loyal customer…
What Do SEO Services Include?
March 26, 2026Categories: Search Engine OptimisationMost business owners do not start by wondering about title tags, Core Web Vitals, or how search engine algorithms read a site. They start with…
Why We Tell Some Clients Not To Invest In SEO
March 25, 2026Categories: Search Engine OptimisationA couple of years ago, a business owner from Subiaco walked into our office with a genuinely interesting product. It was a new type of…
Is SEO Worth It In 2026?
March 24, 2026Categories: Search Engine OptimisationA lot of business owners ask this after they have already spent money somewhere else. They have tried Google Ads. They have boosted posts. They…
Top Questions You Should Ask Before Hiring An SEO Agency In Perth
March 22, 2026Categories: Search Engine OptimisationThe most frustrating phone calls we take at Perth Digital Edge are not from people who have never tried SEO. They are from business owners…
What Are SEO Services?
March 21, 2026Categories: Search Engine OptimisationMost business owners do not start with a grand plan to buy SEO services. They usually get there because something feels off. The site is…
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