WordPress SEO Services That Fix The Site Behind The Rankings

WordPress SEO is the work of making a WordPress site easy for Google to crawl, understand and trust, then building the pages that win the searches your customers make. Perth Digital Edge builds and ranks WordPress sites from Wanneroo for businesses in Perth and across Australia, from $2,200 a month, month to month with thirty days notice and no lock-in contract. We start with your own Search Console data, so the plan is built on what Google already shows for your site rather than on guesswork.

Book a free audit

Call 1800 967 911

From $2,200

A month, no lock-in contract

Rank Math And Yoast

Configured properly, not left on defaults

Free Audit

Before you spend a cent

WordPress dashboard where Site Health Status moves from should be improved to good as search engine visibility, duplicate SEO plugins, indexed tag archives and changed permalinks are fixed, with new users up 320 percent for Sell My Car Pro

Certified partners

Awards & recognition

Signs Your WordPress Site Needs SEO Help

Most business owners don’t go looking for WordPress SEO help until something has gone wrong. Here’s when it’s worth bringing in a WordPress SEO expert, and when your money is better spent elsewhere for now.

✓Time to bring in help

✓

Traffic or enquiries dropped after a redesign, a migration or a theme change

✓

You show up for your business name, but your service pages don’t show for the services you actually sell

✓

The site is slow on a phone, and a badly configured page builder and a long list of plugins are the likely reason

✓

Nobody has looked at Rank Math or Yoast since the day the site went live

✓

Competitors are being quoted in the AI overview above the organic results, and you aren’t

✕It can probably wait

The site went live in the last few weeks and Google hasn’t finished crawling it yet

You’re about to rebuild anyway, so the money is better spent getting SEO into the new build than fixing the old one

Your site runs on Shopify, Wix or Squarespace, which need a different checklist to WordPress

You want a guaranteed number one ranking. No honest WordPress SEO agency can promise a position in Google

Your phone already rings with more work than your team can take on

Not sure which side you’re on? Our free WordPress SEO audit will tell you in plain English.

Where WordPress Sites Lose Rankings

WordPress will publish almost anything, and that’s where most of the trouble starts. Out of the box it creates tag archives, author archives, date archives, attachment pages for every image and paginated blog pages. On a site with a few hundred posts that can mean thousands of thin URLs competing with the service pages that actually bring in work.

Plugins are the next culprit. A page builder, two sliders, a forms plugin, a chat widget and an old SEO plugin that was never removed will each load their own scripts on every page. We regularly see Perth sites where the homepage pulls in well over a megabyte of JavaScript before a visitor sees the headline, and Google’s Core Web Vitals field data shows it on the phones your customers use.

Then there’s the configuration itself: a staging site left open to Google, “Discourage search engines” ticked after a migration, permalinks changed without redirects, two SEO plugins writing two sets of meta tags, or a sitemap listing pages that return a 404. None of these show up when you look at the site in a browser, which is why they sit unnoticed for months.

Crawl report, example WordPress siteExample

/tag/hot-water/Noindex

/author/admin/Noindex

/2021/05/Noindex

/?attachment_id=812Redirect

/blog/page/14/Noindex

/services/hot-water-repairs/Keep and improve

/services/blocked-drains/Keep and improve

An illustration of the thin archive URLs WordPress creates by default.

Rank Math, Yoast And The Settings That Matter

Both Rank Math and Yoast can run a well optimised WordPress site. The plugin matters far less than how it’s set up. We decide which post types and taxonomies belong in the sitemap, which archives get a noindex, how titles and meta descriptions are written for each template and what schema each page type outputs, so the settings match the way your business actually earns enquiries.

We build our own client sites on WordPress with Rank Math, and we audit plenty of Yoast installs too. If a site has both plugins active, or an old one left behind, we clean it up so only one set of tags reaches Google. Switching plugins is rarely worth it on its own; fixing the configuration nearly always is. Our technical SEO page covers the crawl side in more depth and our on-page SEO page covers the page copy.

✓The settings we check

✓

Only the post types and taxonomies that earn enquiries in the XML sitemap

✓

Tag, author, date and attachment archives set to noindex

✓

Title and meta description templates written per page type

✓

Schema for each page type: organisation, service, article, FAQ

✓

Redirects managed in one place, with no chains

✓

One SEO plugin only, so one set of tags reaches Google

Our WordPress SEO Services

Six pieces of work, tailored to the state of your WordPress site and your business goals: tailored SEO strategies built on keyword research, on page optimisation and implementing SEO fixes in the order that pays. We work on WordPress and WooCommerce sites, whichever theme or builder they run.

WordPress SEO Audit

A full crawl set against your Search Console data: thin archives, attachment pages, duplicate titles, redirect chains, orphaned pages, plugin conflicts and slow templates, with a fix list in priority order.

Technical SEO →

SEO Plugin Configuration

Rank Math or Yoast SEO set up properly: XML sitemaps, noindex rules, title templates, breadcrumbs, schema per page type and redirects managed in one place.

Speed And Core Web Vitals

Plugin and script clean-up, image compression, caching and hosting checks, so pages load quickly on a phone over 4G, not just on an office connection.

Service And Location Pages

Pages planned from Search Console and Keyword Planner data, written plainly around the questions your customers ask, with internal linking so authority reaches the pages that sell.

On page SEO →

Migrations And Redesigns

URL mapping, redirects and pre-launch checks when a WordPress site is rebuilt, so the rankings you’ve earned move across with it.

Link Building

High quality backlinks earned from suppliers, associations and local media, never bought.

Link building →

Google’s Own Data For A WordPress Site

Every WordPress SEO plan starts from what Google has already recorded about your site, not from a tool’s estimate. These are the four sources we read before changing anything.

Get a free WordPress SEO audit

Search Console API

The Search Console interface stops at a thousand rows. Through the API we pull every query for every URL, which is how we find a blog post outranking your service page for the search that pays.

Google Analytics 4

Which landing pages produce calls, form submissions and bookings, so the work goes to the pages that bring in revenue rather than the ones with the most visits.

Keyword Planner Via The Google Ads API

Google’s own volumes and click costs for your services tell us what a first page position is worth against the same click bought in Google Ads.

PageSpeed Insights And Chrome UX Report

Field data from real Chrome users shows how each template loads on a phone, theme, builder and plugins included, so we know which scripts to remove first.

Results From WordPress Sites We Look After

Most of the sites we build and rank run on WordPress, so the results on our books are WordPress results. Sell My Car Pro, a Perth car buying service, came to us for website development, SEO and branding, and Westside Auto Wholesale is a long term client whose WordPress pages are built to be quoted.

+320%New usersSell My Car Pro, Perth

168Keywords on page one in 90 daysSell My Car Pro, Perth

+285%Valuation tool completionsSell My Car Pro, Perth

2,311AI answer citationswestsideauto.com.au, Ahrefs, 11 Sept 2026

See the case studies →

Brands We’ve Worked With

From trades and retailers to tourism, finance and local government, these are businesses we have built websites for, ranked or advertised. Tap any logo to read the case study.

How A WordPress SEO Campaign Runs

Ask for a free audit

STEP 01

Month One

We connect Search Console and Analytics, crawl the site, review the theme, plugins and SEO plugin settings, and map your services to the searches they should win. You see the findings and the plan before anything changes.

STEP 02

Months Two To Six

Configuration and speed fixes go first because they lift every page. Then service and location pages, internal links and the first earned links, reviewed with you when we meet.

STEP 03

Month Seven Onward

Pages that moved are extended, new content is planned from the queries Search Console shows growing, and link earning continues.

What WordPress SEO Costs

The size of the site and the state it’s in set the price. A twenty page service site with a clean theme is a different job from a decade old site with hundreds of posts and a dozen plugins. Every engagement starts with a free WordPress SEO audit, at no charge, and runs month to month. What moves the price:

Size of the site

Theme and plugins

Technical debt

Competition in your niche

WordPress SEO By The Hour

A one-off audit, plugin set-up or fix list

From $150

an hour plus GST

A WordPress SEO audit and fix list
Rank Math or Yoast set up properly
A brief your developer can follow

Ask about this package

Small Site

One site: technical work, content and links

From $2,200

to $2,800 a month

Technical fixes and plugin configuration
Service pages planned from Search Console
Speed and Core Web Vitals work
Meetings with the numbers on screen

Ask about this package

Large Site

Many service or location pages

From $3,500

to $5,500 a month

Content marketing and earned links
Location pages where the data justifies them
Migrations and deeper technical work
All of the campaign work

Ask about this package

If the theme, builder or hosting is holding the site back, we’ll tell you in the audit rather than charging you to work around it. A WordPress rebuild starts from around $2,500, custom from $6,995.

What Clients Say

Google★★★★★4.950 reviews Clutch★★★★★5.0verified

         Posted on Google  
   
   Anita Walker 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben was incredibly helpful when I reached out to him for some website design support.  He really went above and beyond to support me with my queries even though I was not yet a paying client. His knowledge of web design made everything much easier to understand.  I highly recommend Perth Digital Edge to anyone looking for professional and reliable web design services.
  
 
 
      Posted on Google  
   
   Abdul Jorany 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo. He was easy to work with, kept things simple, and we started getting results before we had even spent anything on ads. Really happy with how it all turned out and would definitely recommend him.
  
 
 
      Posted on Google  
   
   Guitar Lessons Perh 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We have been working with Ben for many years by now and we couldn't recommend him enough for his professionalism, hard work, dedication and competence in his job.
  
 
 
      Posted on Google  
   
   Ben De Rosa 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben Tippett and the team at Perth Digital Edge are, without a doubt, the best in the business. His knowledge of digital marketing, SEO, and web strategy is truly exceptional. What really sets Ben apart is his genuine care for his clients' success; he doesn't just deliver a service, he partners with you to make sure you get the best possible results. If you are looking to grow your business, Ben is the person to call. Five stars!
  
 
 
      Posted on Google  
   
   Tommo Thomson 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Great service.
Highly recommend.   Was throwing mine away and getting no results before finding Ben at PDE.
Well worth giving them your business
  
 
 
      Posted on Google  
   
   Slide & Glide Pty Ltd 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level , always available, always helpful, and always honest. The results speak for themselves. My business went from almost shutting down to becoming a real winner again. I honestly can’t thank Ben enough for what he’s done for us. If you’re on the fence, don’t be – this guy delivers! 🙌
  
 
 
      Posted on Google  
   
   Anita Pages-Oliver 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence.

Ben was fantastic to work with. He took the time to understand our business and goals, untangled our existing setup, and gave us clear, practical guidance every step of the way. What really stood out was his transparency. He worked on an hourly rate, stuck to his word on budget and timelines, and delivered exactly what he committed to.

He is incredibly knowledgeable, but also down to earth and easy to work with. No jargon, no fluff, just honest advice, smart solutions and a genuine interest in helping us succeed.

We are already seeing improvements and feel much more confident managing our own campaigns. Highly recommend Ben if you're after someone reliable, responsive and great at what he does.
  
 
 
      Posted on Google  
   
   Mark Perrozzi 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Perth Digital Edge were wonderful in dealing with me the entire process from web design to seo optimisation  and Digital Marketing customized for my purposes. I couldn't have asked for someone who cares more about their work and always strives for perfection. I was always given the pros and cons of any decisions ahead of time, as well as what the expected timeframe for results would be. Thank you so much to Ben for all his hard work. I won't trust anyone else with my web design or seo needs.
  
 
 
      Posted on Google  
   
   Inception Video 
 
 
 
 Trustindex verifies that the original source of the review is Google.  My website/s were desperate need of a refresh after several years of neglect. Inception Video is in a competitive marketspace and we service two very different market spaces so the website had the added difficulty of needing to service and speak to two very different clients. I approached Ben from Perth Digital Edge to design me a new website that has a vibrant visual appeal (as I work in a visual market) and strong SEO functionality to assist with my digital marketing. I'm thrilled with the results from the team at Perth Digital Edge and the design of my new website. It ticks all the boxes. I'm also very impressed with the time Ben took to understand my needs, how flexible he was in adjusting the pages to accommodate my two marketplaces and the training he gave me in moving from Wix to Wordpress so that I can now continue to evolve my website.
  
 
 
  
  Load more

★★★★★

Their SEO services are process driven, from starting off with detailed analysis through to ongoing activation. Its this process that saw us jump in SERPS within the first few months.

Benjamin ChristieGoogle review

★★★★★

One of the most significant improvements we’ve noticed since partnering with Perth Digital Edge is a dramatic enhancement in our Google rankings and overall web traffic.

Lucas MilesGoogle review, Westside Auto Wholesale

★★★★★

Now 5 years later, we are inundated with new enquiries and on the top of Google either #1, #2, or #3 on page 1 for many search terms.

Helena BoydGoogle review, Energetics Institute

★★★★★

The results speak for themselves. My business went from almost shutting down to becoming a real winner again.

Slide & Glide Pty LtdGoogle review, Perth garage doors

★★★★★

Ben has been really easy to work with and has quickly transformed our site from low to high ranking increasing sales and ROI.

ShaneGoogle review, 4Healthcare

★★★★★

Ben Tippett and the team at Perth Digital Edge are, without a doubt, the best in the business.

Ben De RosaGoogle review

Real reviews. A selection from our Google and Clutch reviews, each one exactly as the client wrote it. Read them on Google.

Frequently Asked Questions

What WordPress site owners ask us before we start. If the site itself needs replacing rather than fixing, see our WordPress web design service.

Get a free audit

How Much Does WordPress SEO Cost?

With us, $2,200 to $2,800 a month for a single site and $3,500 to $5,500 a month for larger or multi-location sites, with no lock-in contract. One-off audits and plugin set-ups start from $150 an hour plus GST.

Is WordPress Good For SEO?

Yes, when it’s set up well. WordPress gives you full control of URLs, titles, schema and redirects. Most problems come from extra archives, heavy plugins and settings left on their defaults, all of which can be fixed.

Should I Use Rank Math Or Yoast?

Either works. We build on Rank Math and work with Yoast every week. What matters is running one SEO plugin, configured to suit your site, rather than which name is on it.

Do I Need A New Website To Rank?

Usually not. Most WordPress sites can be fixed in place. We only suggest a rebuild when the theme or builder would cost more to work around than to replace, and the audit shows you why.

How Long Does WordPress SEO Take?

Configuration and speed fixes can show in Search Console within weeks. Google says SEO changes typically take four months to a year to show their full benefit, and competitive services take longer.

Can WordPress SEO Improve My Website’s Search Engine Rankings?

Yes, when the site is the problem. WordPress SEO improves your website’s rankings by fixing what holds the site back, then building the pages that win your searches. Most WordPress sites see rankings start to shift within about three months of the technical fixes going in, and an increase in organic traffic follows as service pages are improved. We measure it in organic users, enquiries and organic revenue, not just positions.

Do Too Many Plugins Hurt WordPress SEO?

Often. Too many plugins load their own scripts on every page, which leads to slow pages, plugin conflicts and duplicate titles or canonical tags when two plugins overlap. Improving site speed usually starts with removing plugins rather than adding one, along with image compression and caching.

Are You WordPress SEO Experts, Or A General SEO Agency?

Both. We are a WordPress SEO agency and our WordPress SEO specialists build our own client sites on WordPress, so the technical SEO expertise comes from running WordPress platforms every day. You can book a WordPress SEO consultant by the hour or hand the work to our SEO specialists as a campaign, with a tailored WordPress SEO strategy for your business niche.

What Does A Free WordPress SEO Audit Cover?

Crawl and indexation, redirects, XML sitemaps, duplicate titles and meta descriptions, archive and category pages, site structure, Core Web Vitals and your Google Search Console data. It ends with a list of technical fixes in priority order, so you know where targeted traffic is being lost before you spend anything. Bring any other WordPress SEO questions to the same meeting.

Is WordPress Good For Content And Local SEO?

Yes. As a content management system WordPress makes publishing easy, which suits content creation and keeping older posts current, and it handles service pages and location pages well. Local SEO for a WordPress site adds the Google Business Profile and consistent business details on top.

Which WordPress Themes And Plugins Work Best For SEO?

Most WordPress themes can rank when they are light and well built; badly configured page builders and stacks of WordPress plugins are what slow WordPress websites down. We review the theme, plugins and hosting during our technical SEO audits and keep only what earns its place.

How Do You Measure WordPress SEO Results?

By traffic quality, not just volume: more organic traffic from real search intent, organic visibility in the search results that matter, and the enquiries that follow. Search visibility and online visibility only count when they lead to business growth, so we report organic search beside calls and forms.

SEO Guides From The Team

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The platforms we build, run and measure your marketing on every day.

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See What Your WordPress Site Could Be Ranking For

Your site already shows up for more searches than you think, many of them on page two. Perth Digital Edge, a Google Partner, Ahrefs Agency Partner and Australian Web Industry Association member led by Ben Tippett in Wanneroo, fixes and ranks WordPress sites for businesses in Perth and across Australia. Our wider campaigns are on the SEO Perth page. Book a free audit and we’ll show you the searches within reach and what’s holding the site back.

Book a free audit

Call 1800 967 911