Ecommerce SEO Services That Turn Searches Into Orders

Ecommerce SEO is the search engine optimisation that gets your category and product pages in front of people searching to buy, so your online store sells without paying for every visit. Perth Digital Edge is an ecommerce SEO agency working with Shopify and WooCommerce stores and online retailers in Perth and across Australia, from $5,500 a month with no lock-in contract, and every custom SEO strategy starts from Google’s own data on which pages already produce orders.

Book a free audit

Call 1800 967 911

From $5,500

A month, no lock-in contract

Google’s own data

Pulled through Google’s APIs

Free audit

Before anything is spent

Ecommerce SEO services by Perth Digital Edge: a product page in Google search results gaining price, stock and rating details from product structured data, filter URLs sorted into index, noindex and canonical, and organic traffic up 118 percent for Wholistically Healthy

Certified partners

Awards & recognition

Three Kinds Of Page, Three Different Jobs

Online shopping starts with a search, and an online store has three kinds of page that can rank, plus the filters that can sink them. Each needs different on page optimisation to help Google and other major search engines understand what it sells and who it’s for.

Category pages

Category And Collection Pages

They compete for broad buying searches like “linen sheets Australia”. They need real copy around the product grid, filters that don’t spawn duplicate content, and internal links from the navigation and related categories.

Product pages

Product Pages

They compete for brand, model, size and colour searches. They need your own description, specifications, real photos, reviews and product structured data that matches the price and stock the shopper sees.

Support content

Buying Guides And Blog Content

Research searches go to buying guides, comparisons and care instructions. Relevant blogs that link down to the categories they support do more for those collections than another paragraph of keyword filler.

Filters

Faceted Navigation

Every combination of size, colour, brand and price creates a URL. We decide which facets deserve indexing, because people search “navy linen sheets” but not “sorted by price”, then canonicalise or block the rest.

Shopify And WooCommerce Behave Differently

Shopify SEO is about working well within the platform’s limits. WooCommerce gives you control, and the risk that comes with it. Shopify, WooCommerce, Magento: the principles are the same, the fixes are not. Large catalogues are complex websites, and ecommerce sites on any platform share the same weak points. Magento, now Adobe Commerce, needs the same attention to site structure and indexation, and we’ll tell you at the audit whether your ecommerce platform suits our team.

✓Shopify SEO

✓

Fixed URL folders for collections, products, pages and blogs

✓

Product URLs reached through a collection canonicalise to the main product URL by default

✓

Collection tag filters create indexable pages that need managing

✓

Theme and app scripts weigh heavily on Core Web Vitals

✓

The robots file can be edited, and redirects are handled inside the platform

✓WooCommerce SEO

✓

Runs on WordPress, so almost everything can be changed

✓

Category, tag and attribute archives are created automatically

✓

Layered navigation filters produce query string URLs

✓

Plugins add markup and weight in equal measure

✓

Hosting quality decides website speed and mobile responsiveness

Our Ecommerce SEO Services

Six pieces of ecommerce SEO work, in the order most stores need them, each aimed at qualified traffic that buys rather than sessions that bounce. Together they make a successful ecommerce SEO strategy and online visibility that lasts.

Store Audit And Crawl Control

A full crawl set against Search Console data to find indexed URLs that earn nothing, filter pages wasting crawl budget, duplicate product URLs, thin categories and broken redirects, with a prioritised list of technical fixes.

Technical SEO →

Category And Collection Structure

Every category mapped to the searches it should own through keyword research, with real copy where it helps and a site structure that moves authority from the homepage to the pages that sell.

Product Content And Structured Data

Unique descriptions written around buyers’ questions, specification tables and product structured data that matches the page, so listings can show price, stock and rating in Google search.

Buying Guides And Content Strategy

A content strategy planned from Keyword Planner and Search Console data: buying guides and blog content written plainly and linked to the categories they support.

Link Building For Stores

Off page SEO earned from supplier stockist pages, industry publications and gift guides. Never purchased placements.

Link building →

Revenue Meetings

No report to read. We meet and cover organic revenue, orders and landing pages from GA4, keyword rankings by category and what happens next, alongside Google Ads and paid media where they overlap.

Google’s Own Data For An Online Store

Every plan starts from Google’s own records of which searches your store already appears for and which pages already produce orders. That’s how we can tell you which product pages are one improvement away from page one, instead of sending a checklist.

Get a free ecommerce SEO audit

Search Console API

The standard report stops at a fixed number of rows, which hides most of a store’s long tail. Through the API we pull every query for every URL, and find collection pages ranking for product terms while the product page ranks for nothing.

Google Analytics 4

Ecommerce events by landing page: which pages produce add to cart actions and purchases, not merely sessions.

Keyword Planner Via The Google Ads API

Google’s own volumes and click costs for your targeted keywords, so we know what an organic position is worth against the Google Shopping click you’d otherwise buy.

PageSpeed Insights And Chrome UX Report

Core Web Vitals from the phones your customers shop on, theme weight and app scripts included, which is where most mobile SEO problems start.

How An Ecommerce SEO Campaign Runs

Get a free audit

STEP 01

Discovery

We connect Search Console and GA4, crawl the store, map categories and products to searches and review the filters and platform settings. You see the findings before anything changes.

STEP 02

Foundations

Crawl and duplicate fixes go first because they lift every page. Then category structure, product content and structured data for the ranges with the most value.

STEP 03

Content And Links

Buying guides for the research searches and the first earned links, with organic revenue and rankings by category reviewed when we meet.

STEP 04

Expansion

Ranges that moved are widened, new content follows the queries Search Console shows growing, and seasonal ranges are indexed before demand arrives.

Results From Stores And Transactional Sites

Wholistically Healthy, a Perth health meal delivery business selling online, ran SEO, web design, content and link building with us. 4Healthcare moved its site onto an ecommerce platform and went from low search engine rankings to high ones. Sell My Car Pro is transactional rather than a shop: the conversion is a completed valuation. These are compelling digital growth stories because the figures come from their own Google accounts and show real business growth, not vanity traffic.

+118%Organic trafficWholistically Healthy, Perth

+51%ConversionsWholistically Healthy, Perth

+285%Valuation tool completionsSell My Car Pro, Perth

168Keywords on page one in 90 daysSell My Car Pro, Perth

See the case studies →

Brands We’ve Worked With

From trades and retailers to tourism, finance and local government, these are businesses we have built websites for, ranked or advertised. Tap any logo to read the case study.

Where AI Answers Fit For An Online Store

Research questions about products and prices now often show an AI generated answer, while buying searches still go to organic search results and Google Shopping listings. The store that explains its products plainly earns the research citation. The ecommerce store with good product pages earns online sales.

The closest thing to a catalogue on our books is Westside Auto Wholesale, a Perth used car dealership. On 7 November 2026 Ahrefs counted 2,522 AI answer citations of its site, drawn from 384 different pages, because pages across the site were each built to be quotable.

Nobody can promise a store a citation, so we don’t. We build product and category pages for AI search visibility and track citations beside rankings, then talk them through when we meet. Our AI SEO page has the detail.

AI citations, westsideauto.com.au Ahrefs, 7 Nov 2026

Google AI Overviews223

Perplexity147

ChatGPT356

Different pages cited384

All AI answers2,522

Other AI platforms make up the balance. On the same day our own site had 170 citations from 45 pages.

What Ecommerce SEO Costs

Store size sets the ecommerce SEO cost more than anything else: a few hundred products in one range is a different job from a catalogue of thousands with national competitors. Our ecommerce SEO packages run month to month with thirty days notice, and the free audit comes first. What moves the price:

Number of products

Ranges and categories

Competition

Platform and theme

Single Store Ecommerce SEO

One store with a focused range

From $5,500

a month

Store audit and crawl control
Category and product pages
Product structured data
Monthly revenue meetings

Ask about this package

Large Catalogue Ecommerce SEO

Thousands of products or national competition

From $7,000

a month

Everything in single store
Content strategy and buying guides
Link building included
Faceted navigation decisions

Ask about this package

Store Rebuild

When the platform or theme holds SEO back

From $6,000

approximate, on WooCommerce or Shopify

SEO built into the new store
Redirects from every old URL
Speed and Core Web Vitals

Ask about a rebuild

Set the monthly figure against what you pay per click for the same product searches in Shopping ads, and the arithmetic is usually straightforward. SEO training for store teams starts from $150 an hour plus GST.

What Clients Say

Google★★★★★4.952 reviews Clutch★★★★★5.0verified

         Posted on Google  
   
   Anita Walker 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben was incredibly helpful when I reached out to him for some website design support.  He really went above and beyond to support me with my queries even though I was not yet a paying client. His knowledge of web design made everything much easier to understand.  I highly recommend Perth Digital Edge to anyone looking for professional and reliable web design services.
  
 
 
      Posted on Google  
   
   Abdul Jorany 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo. He was easy to work with, kept things simple, and we started getting results before we had even spent anything on ads. Really happy with how it all turned out and would definitely recommend him.
  
 
 
      Posted on Google  
   
   Guitar Lessons Perh 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We have been working with Ben for many years by now and we couldn't recommend him enough for his professionalism, hard work, dedication and competence in his job.
  
 
 
      Posted on Google  
   
   Ben De Rosa 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben Tippett and the team at Perth Digital Edge are, without a doubt, the best in the business. His knowledge of digital marketing, SEO, and web strategy is truly exceptional. What really sets Ben apart is his genuine care for his clients' success; he doesn't just deliver a service, he partners with you to make sure you get the best possible results. If you are looking to grow your business, Ben is the person to call. Five stars!
  
 
 
      Posted on Google  
   
   Tommo Thomson 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Great service.
Highly recommend.   Was throwing mine away and getting no results before finding Ben at PDE.
Well worth giving them your business
  
 
 
      Posted on Google  
   
   Slide & Glide Pty Ltd 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level , always available, always helpful, and always honest. The results speak for themselves. My business went from almost shutting down to becoming a real winner again. I honestly can’t thank Ben enough for what he’s done for us. If you’re on the fence, don’t be – this guy delivers! 🙌
  
 
 
      Posted on Google  
   
   Anita Pages-Oliver 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence.

Ben was fantastic to work with. He took the time to understand our business and goals, untangled our existing setup, and gave us clear, practical guidance every step of the way. What really stood out was his transparency. He worked on an hourly rate, stuck to his word on budget and timelines, and delivered exactly what he committed to.

He is incredibly knowledgeable, but also down to earth and easy to work with. No jargon, no fluff, just honest advice, smart solutions and a genuine interest in helping us succeed.

We are already seeing improvements and feel much more confident managing our own campaigns. Highly recommend Ben if you're after someone reliable, responsive and great at what he does.
  
 
 
      Posted on Google  
   
   Mark Perrozzi 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Perth Digital Edge were wonderful in dealing with me the entire process from web design to seo optimisation  and Digital Marketing customized for my purposes. I couldn't have asked for someone who cares more about their work and always strives for perfection. I was always given the pros and cons of any decisions ahead of time, as well as what the expected timeframe for results would be. Thank you so much to Ben for all his hard work. I won't trust anyone else with my web design or seo needs.
  
 
 
      Posted on Google  
   
   Inception Video 
 
 
 
 Trustindex verifies that the original source of the review is Google.  My website/s were desperate need of a refresh after several years of neglect. Inception Video is in a competitive marketspace and we service two very different market spaces so the website had the added difficulty of needing to service and speak to two very different clients. I approached Ben from Perth Digital Edge to design me a new website that has a vibrant visual appeal (as I work in a visual market) and strong SEO functionality to assist with my digital marketing. I'm thrilled with the results from the team at Perth Digital Edge and the design of my new website. It ticks all the boxes. I'm also very impressed with the time Ben took to understand my needs, how flexible he was in adjusting the pages to accommodate my two marketplaces and the training he gave me in moving from Wix to Wordpress so that I can now continue to evolve my website.
  
 
 
  
  Load more

★★★★★

Their SEO services are process driven, from starting off with detailed analysis through to ongoing activation. Its this process that saw us jump in SERPS within the first few months.

Benjamin ChristieGoogle review

★★★★★

One of the most significant improvements we’ve noticed since partnering with Perth Digital Edge is a dramatic enhancement in our Google rankings and overall web traffic.

Lucas MilesGoogle review, Westside Auto Wholesale

★★★★★

Now 5 years later, we are inundated with new enquiries and on the top of Google either #1, #2, or #3 on page 1 for many search terms.

Helena BoydGoogle review, Energetics Institute

★★★★★

The results speak for themselves. My business went from almost shutting down to becoming a real winner again.

Slide & Glide Pty LtdGoogle review, Perth garage doors

★★★★★

Ben has been really easy to work with and has quickly transformed our site from low to high ranking increasing sales and ROI.

ShaneGoogle review, 4Healthcare

★★★★★

Ben Tippett and the team at Perth Digital Edge are, without a doubt, the best in the business.

Ben De RosaGoogle review

Real reviews. A selection from our Google reviews, some shortened to fit.

Frequently Asked Questions

Answers to the questions online store owners ask first. If your store runs on WooCommerce, our WooCommerce SEO service goes deeper into that platform.

Get a free audit

How much do ecommerce SEO services cost?

With us, from $5,500 a month for a single focused store and from $7,000 a month for large catalogues or national competition, with no lock-in contract. The free audit comes first so the figure reflects the state of the store.

How long does ecommerce SEO take?

Crawl and duplicate fixes can show in Search Console within weeks because they affect every page. Google’s own documentation says it can take four months to a year to see the benefit of SEO changes, and we plan a store campaign on that basis; the Sell My Car Pro result above shows what a strong first 90 days can look like, and competitive national ranges take longer. We meet with you and look at the trend together, so you are not waiting on a report or a promised date.

Is Shopify or WooCommerce better for SEO?

Both can rank well. Shopify is consistent and easy to run but fixes its URL structure and limits some technical control. WooCommerce is fully adjustable but depends on good hosting and disciplined plugin use. The right choice depends on your team, catalogue and budget, and we work on both.

How is ecommerce SEO different from SEO for a service business?

Scale and duplication. A service business optimises a few dozen pages by hand; a store has thousands of near identical pages generated by templates and filters, so the work is about structure, crawl control and product data as much as copy.

Should my filter pages be indexed?

Only the ones people search for. A colour or brand filter with real demand can be worth indexing with its own copy. Sort orders, price ranges and stacked filters almost never are, and should be canonicalised or blocked so Google spends its crawl on pages that sell.

Will my products appear in AI answers?

Nobody can promise that. We build product and category pages the way AI answers cite them, with plain descriptions, structured data and consistent details, and track your AI citations in Ahrefs each month so the effect is measured; we show you the count when we meet.

How do you measure ecommerce SEO performance?

By what the store earns. We look at organic revenue, organic shopping traffic, orders and conversion rates by landing page in GA4, then keyword rankings and search rankings by category in Search Console. Conversion optimisation on the pages that already rank often pays back faster than chasing new ones.

Should we run Google Ads while SEO builds?

Often, yes. Google Ads and Google Shopping bring sales from day one while organic positions build, and the search terms report shows which product searches convert before we invest in ranking for them. We run paid media and performance marketing for $600 a month, or 20% of spend once it passes $3,000, so the two work as one ecommerce campaign.

Do stores with a showroom need local SEO too?

Yes. A store with a physical showroom or click and collect needs local SEO for its Google Business Profile alongside ecommerce SEO, so local searches find you ready to visit or collect.

Do you help ecommerce brands selling overseas?

Yes. Stores selling into several countries need international SEO: the right currency, shipping and language version for each market, connected with hreflang. Our international SEO page covers how it works.

Why choose an ecommerce SEO agency over a general digital marketing agency?

Online stores break in ways service sites don’t: filters, variants, duplicate product URLs and feeds. Generic SEO strategies miss them, so look for ecommerce platform experience on your platform. We’re a digital agency that covers web development, SEO and Google Ads, so the store, the search work and the ads are planned together.

Do you only work with Perth stores?

No. Most of our Australia ecommerce SEO work is for ecommerce businesses selling nationally, and like most Australian businesses online, their buyers don’t care where the agency sits. We meet by video and work from your own Google accounts.

Want the longer version? Read our guide, Ecommerce SEO: The Complete Australian Guide.

SEO Guides From The Team

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Find Out Which Product Searches Your Store Is Close To Winning

Your store already appears for more searches than you know, many of them on page two. Perth Digital Edge, a Google Partner, Ahrefs Agency Partner and Australian Web Industry Association member led by Ben Tippett from Wanneroo, builds ecommerce SEO on Google’s own data for stores in Perth and across Australia; the wider campaigns are described on our SEO Perth page. Book a free audit and we will show you the product and category searches within reach, and what it would take to turn them into orders.

Book a free audit

Call 1800 967 911