YouTube Advertising Services In Perth

YouTube advertising is video advertising bought through Google Ads and shown before, during and beside YouTube videos, to people chosen by what they watch and what they’ve searched for on Google. Perth Digital Edge is a YouTube advertising agency in Wanneroo running YouTube ad campaigns for Perth and Australian businesses for $600 a month, or 20% of ad spend once spend passes $3,000 a month, with no setup fee and no lock-in.

Book a free audit

Call 1800 967 911

$600 a month

Or 20% of spend over $3,000, no lock-in

View-through counted

People who watched, then enquired later

Free review

Of your account and creative, before you spend

YouTube advertising services by Perth Digital Edge: a skippable in-stream ad with the skip button appearing after five seconds, YouTube ad formats including bumper, in-feed and Shorts, an example month of campaign metrics with view rate, cost per view and enquiries including view-through conversions, and a flat monthly management fee

Certified partners

Awards & recognition

YouTube Ad Formats We Run

YouTube offers different ad formats for different marketing objectives. Choosing the right ad formats for the campaign objective matters more than the size of the ad spend.

Skippable In-Stream Ads

Skippable in stream ads play before, during or after other videos and can be skipped after five seconds. On a cost-per-view basis you pay when someone watches 30 seconds, watches to the end or clicks.

Non-Skippable In-Stream Ads

Non skippable ads run for 15 seconds or less and are bought per thousand impressions. Non skippable in stream placements suit a message that has to be seen in full, such as a price or an event date.

Bumper Ads

Bumper ads are six seconds or less and can’t be skipped. They’re built for reach and brand recall.

In-Feed Video Ads

In-feed video ads, formerly video discovery ads, appear alongside YouTube search results, beside related videos and on the home feed. The viewer chooses to click, so feed video ads reach people actively searching.

Shorts And Demand Gen

Vertical ads between Shorts. Demand Gen campaigns can pair video ads with static images across YouTube, Discover and Gmail.

Masthead And Outstream Ads

Masthead ads take the top of the YouTube homepage feed and are booked as a reservation through Google. Outstream ads are mobile only and run on Google video partner sites and apps outside YouTube.

Display advertising →

Reaching The Right Audience

The target audience is what makes YouTube more than television with a skip button. YouTube’s advanced targeting options use Google search behaviour and viewing history, and YouTube is often called the second largest search engine for a reason: people go there looking for answers.

Ask for a free audit

Custom Segments From Google Search

Audiences built from terms people have typed into Google search recently, so a 15 second ad about solar reaches people researching solar quotes this week, within the suburbs you service.

In-Market Audiences And Life Events

In market audiences are people Google’s data shows researching a category now, such as cars or home loans. Life events cover moving house, starting a business and getting married.

Remarketing And Customer Lists

Remarketing lists bring back people who watched your videos or visited landing pages without enquiring. Customer lists reach existing buyers, and similar audiences reach people who resemble your paying customers.

Location, Channels And Topics

Local targeting restricts YouTube campaigns to the areas you serve. Placements and topics put ads on specific channels or YouTube content your buyers watch, and exclusions keep them off the rest.

Can YouTube Ads Work For Your Business?

YouTube ads work best with a defined buyer and a reason to watch. Here’s when video advertising earns a place in your digital marketing, and when Google Ads search should come first.

✓YouTube suits you when

✓

Your target audience is defined and big enough to reach repeatedly

✓

Your offer is easier to explain in video than in a headline

✓

Marketing objectives include brand consideration, not only this week’s leads

✓

You have video content, or a budget for video content creation

✓

Search ads already capture the demand that exists

✕Start with search when

Customers already search for what you sell and nobody is capturing them

There’s no landing page that converts yet

Margins are thin and the product is sold to a broad audience

You need direct sales from a few hundred dollars of ad spend

Nobody can produce or approve video

Not sure which side you’re on? A free account and creative review tells you before you spend.

Creative That Survives The Skip Button

The first five seconds decide whether the rest of a skippable ad is seen. Creative direction starts there: the hook, the brand and the problem on screen before the skip button appears, with captions because many people watch on a phone with the sound off.

We cut hook first versions at six, fifteen and thirty seconds and test several hooks before budget follows the winner. Where there’s nothing usable, our video production team handles the shoot and video content creation in Perth. Video optimisation continues while the campaign runs, because creative tires faster than audiences do.

Landing pages finish the job. A page that repeats the ad’s promise, loads fast on a phone and asks for one action turns a view into an enquiry, and we build or repair those ourselves.

Creative review, existing 30 second TV ad Example

Logo and offer at 0:25Before

Made for sound onBefore

One 30 second cutBefore

Hook and brand in 5 secondsAfter

Captions for sound offAfter

6, 15 and 30 second versionsAfter

Illustrative example of what a creative review finds.

Performance Tracking In Google’s Own Tools

YouTube campaigns live inside Google Ads, so we measure video campaigns and YouTube performance with the same stack as search. Detailed analytics come from Google, not from a dashboard built to flatter the channel.

Google Ads API

View rate, cost per view, watch time and view-through conversions at full depth, including people who watched, didn’t click and enquired later.

Google Analytics 4

Which sessions from YouTube became a call, a form or a sale, and how those visitors behaved compared with other channels.

Keyword Planner

Google’s own search volumes for the terms custom segments are built from, so an audience is sized before a dollar is spent.

Search Console

Whether branded Google search rises while the videos run, which is the plainest evidence of brand recall.

Results From Our Paid Media Accounts

We don’t publish a YouTube case study with figures, and we won’t invent one. Campaign performance on YouTube depends on Google Ads campaign management and tracking, and these numbers come from accounts we run.

-22%Google Ads cost per conversion4×4 Extras, Perth

+182%Conversions after a tracking fix, no extra spendHome Base, Perth

+186%Key events from Google Ads4×4 Extras, Perth

+161%Active users4×4 Extras, Perth

See the case studies →

Brands We’ve Worked With

From trades and retailers to tourism, finance and local government, these are businesses we have built websites for, ranked or advertised. Tap any logo to read the case study.

What YouTube Advertising Costs

Media is paid to Google from your own account, and YouTube ads typically run on a cost-per-view basis, so the budget buys views rather than clicks. Our management is $600 a month, or 20% of ad spend once spend passes $3,000 a month, with no setup fee and no lock-in.

Audience size

Formats

Creative

Reporting

Local YouTube Campaigns

Service businesses in a defined area

From $600

a month or 20% of spend over $3,000; media scoped to your service area

Custom segments from Google search
Skippable and bumper ads
Conversion tracking in GA4
Monthly meetings

Ask about this option

No lock-in

National Testing

Testing YouTube seriously across Australia

From $600

a month or 20% of spend over $3,000; media from about $5,000 a month

Every YouTube ad format
Several hooks against several audiences
View-through conversions counted
Search campaign alongside

Ask about this option

National Brand Awareness

Reach and frequency at scale

From $600

a month or 20% of spend over $3,000; media from about $15,000 a month

Bumper and non-skippable reach
Lift in branded search
Unified reporting

Ask about this option

Video creative production is scoped after the review. A search campaign to catch the demand the videos create usually needs media from about $1,500 a month.

How YouTube Campaign Management Runs

Ask for a free audit

STEP 01

Month One

Campaign structure, conversion tracking, audiences and creative versions built and approved, landing pages checked on mobile, then launch on a controlled budget. The first few weeks set baselines for view rate and cost per view.

STEP 02

Months Two And Three

Several hooks against several audiences, losers cut and budget moved to winners, with view-through conversions watched alongside clicks.

STEP 03

Month Four Onward

Ongoing optimisation: scaling what works, refreshing creative before fatigue and adding remarketing. If YouTube isn’t driving real business growth, we say so and recommend where the budget should go.

What Clients Say

Google★★★★★4.952 reviews Clutch★★★★★5.0verified

★★★★★

Being Sydney-based and producing a shoot in WA was a difficult task made seamless thanks to Ben and his team. Exceptionally professional communication and work which alleviated all my concerns and a quick turnaround on assets was much appreciated.

Rebecca O’HearnGoogle review, Freedom

★★★★★

We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence. Ben was fantastic to work with.

Anita Pages-OliverGoogle review

★★★★★

Perth Digital Edge has done a fantastic job managing our rather complex Adwords account and with helping us strategize our online advertising. I would recommend them to anyone.

Jon MyersGoogle review, Westside Auto Wholesale

Real reviews. A selection from our Google reviews, some shortened to fit.

YouTube Advertising FAQs

Straight answers to the questions owners ask us most before work starts.

Get a free audit

How Much Does YouTube Advertising Cost?

Media is paid to Google. For national campaigns, meaningful testing starts from about $5,000 a month, and national brand awareness from about $15,000. Our management fee is $600 a month, or 20% of ad spend once spend passes $3,000 a month.

How Do YouTube Ads Work?

YouTube ads are bought in the Google Ads auction. You choose the audience, format and bid, and Google shows the ad to people in that audience as they watch. Skippable ads charge only for watched portions or clicks.

Can YouTube Ads Work For A Small Business?

Yes, when the audience is defined and the area is tight, such as a local service business showing a short ad to people who searched for that service nearby. Low margin products sold to broad audiences usually struggle.

Do We Need New Video To Run YouTube Ads?

Not always. Existing footage can often be re-cut into hook first versions for skippable and bumper placements.

How Is YouTube Advertising Different From Google Ads Search?

Both run in Google Ads, so the difference is intent. Search reaches people looking for a solution now. YouTube reaches people watching content, with larger reach and a lower cost per view.

How Quickly Do YouTube Ads Show Results?

Views move within days. Enquiries take longer, because Google needs conversion data to learn who converts. We agree the definition of success in month one and judge the campaign against it.

What Key Metrics Do You Report On?

Cost per enquiry or sale first, including view-through conversions. Then view rate, engagement, cost per view and watch time by audience, and branded search movement.

Why Use A YouTube Ads Agency Instead Of Boosting Videos?

Boosting skips the campaign structure, audiences and tracking that decide results. A YouTube ads agency that also runs search can build campaigns that connect to other channels, unlike a YouTube video marketing agency judged on views.

Do You Work With Businesses Outside Perth?

Yes. We run national YouTube advertising campaigns from Wanneroo, and we’ve produced a shoot in WA for a Sydney based client.

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Find Out If YouTube Ads Will Pay For Themselves

Perth Digital Edge is a Google Partner and digital marketing agency in Wanneroo, and a Global Search Awards 2026 finalist. As a YouTube marketing agency we judge video marketing on enquiries, not views. Request a free review and we’ll tell you whether YouTube ads services belong in your budget.

Book a free audit

Call 1800 967 911