Display Advertising Perth Judged On Leads

Display advertising is the image, responsive and video ads that appear on websites, in apps, on YouTube and in Gmail, bought through Google Ads and shown to the right audience by interest, intent, location or past visits to your site. Perth Digital Edge runs display ad campaigns for Perth businesses from Wanneroo for $600 a month, or 20% of ad spend once spend passes $3,000 a month, with no setup fee and no lock-in.

Book a free audit

Call 1800 967 911

$600 a month

Or 20% of spend over $3,000, no lock-in

Placements reviewed

Weekly, with exclusions

Free audit

Of your account, before you spend

Display advertising Perth by Perth Digital Edge: a news website with banner and side display ads rotating through creative, a placement report keeping news, YouTube and trade forum placements while excluding games apps and parked domains, targeting by audience, content and location with frequency caps, and media from about $1,500 a month across search and display

Certified partners

Awards & recognition

How Display Advertising Works

Search ads wait for someone to type a need. Display ads go and find people. The Google Display Network places your advertisement across millions of websites and apps, plus Google’s own properties such as YouTube and Gmail, so display is how you keep a brand top of mind before people are ready to search.

That reach is also the risk. Cheap impressions are easy to buy and easy to waste, so many businesses end up paying for clicks from games apps and parked domains. Our focus is control: placement exclusions before launch, frequency caps so one person doesn’t see the same message twenty times a day, and a weekly review of every site and app that spent money.

Display earns its place when there’s a defined target audience to reach or a pool of past visitors to bring back. It shouldn’t replace search when people are already looking for what you sell.

Placement report, first month Example

Perth news site, home sectionKeep

YouTube, home improvementKeep

WA trade forumKeep

Mobile games appsExcluded

Parked domainsExcluded

Spend with no enquiriesExcluded

Illustrative example of a weekly placement review.

Display Ad Formats We Run

Different formats do different jobs. The creative has to capture attention in a second and attract the click, and our content creation team designs it for the placement it will run in.

Responsive Display Ads

Headlines, descriptions, images and logos that Google assembles to fit each space. This is how most display inventory is bought now.

Static And HTML5 Banners

Designed banners in fixed sizes for brand consistency on premium placements, static or animated to drive engagement.

Video Ads

Short video on YouTube and video partners to boost engagement and brand visibility with people not yet searching.

YouTube advertising →

Demand Gen Campaigns

Visual ads across YouTube, Shorts, Discover and Gmail using the same audiences, for brands that want to stand out in feeds.

Remarketing Ads

Ads that bring past visitors back with proof or an offer, with frequency caps so they help rather than annoy.

Remarketing →

Digital Billboards And Screens

Digital billboards and advertising screens around Perth, bought programmatically with the same technology and audience planning as online display.

Programmatic advertising →

Reaching The Right Audience

Display targeting is custom tailored to your marketing goals. These are the levers we use to connect your ads with potential customers rather than everyone online.

Start with a free audit

01Audience

Audience Targeting

People in the market for what you sell, custom segments built from the keywords they’ve searched on Google, life events such as moving house, and lists of your own customers.

02Content

Content Targeting

Ads placed by the topic of the page, by keywords on it, or on named sites and apps in your industry, so the ad fits what users are reading.

03Location

Location Targeting

Geotargeting by suburb, radius or region, so a Perth business pays to reach Perth and Western Australia, not people who can’t buy from you.

04Remarketing

Remarketing

Past visitors who left without enquiring see your ads again across the network, usually the cheapest conversions in the account.

Frequency capsExclusionsTime windows

Should You Run Display Ads?

Display is a strong way to boost visibility, but it suits some business goals better than others.

✓Display suits you when

✓

You need to build brand visibility in a defined market

✓

Your website already gets visitors worth bringing back

✓

Your product looks good in images or video

✓

You have an event, launch or seasonal offer to promote

✓

Search demand is already captured

✕Start with search when

People already search for what you sell

The budget is under about $1,500 a month in total

There’s no landing page that converts yet

You can’t measure enquiries on the website

You need leads this week, not next quarter

Not sure which side you’re on? A free audit tells you before you spend.

Results From Accounts We Manage

These figures come from named Perth clients we run Google Ads and paid media for, where display, search and remarketing work as one account, generating leads and growth rather than impressions.

+182%Conversions recorded after a tracking fix, no extra spendHome Base, Perth

-22%Google Ads cost per conversion4×4 Extras, Perth

3.2xReturn on Google and Meta ad spendFencrGatr, Perth

+215%Enquiries and quote requestsFencrGatr, Perth

See the case studies →

Brands We’ve Worked With

From trades and retailers to tourism, finance and local government, these are businesses we have built websites for, ranked or advertised. Tap any logo to read the case study.

What Display Advertising Costs

You pay Google for media through your own account, and us $600 a month, or 20% of ad spend once spend passes $3,000 a month. Nothing is charged for setup and you can leave with a month’s notice.

Audience size

Formats

Creative

Reporting

Display Management

Prospecting a defined audience

From $600

a month or 20% of spend over $3,000; media scoped to the plan

Audience and content targeting
Placement exclusions
Frequency caps
Monthly meetings

Ask about this option

No lock-in

Search Plus Display

Most Perth small businesses

From $600

a month or 20% of spend over $3,000; media from about $1,500 a month

Search to catch demand
Display to build it
One budget, one account
Conversion tracking in GA4

Ask about this option

Remarketing Layer

Bringing past visitors back

From $600

a month or 20% of spend over $3,000; media $800 to $2,500 a month

Display, YouTube and Gmail
Time windows and exclusions
Fresh creative to avoid fatigue

Ask about this option

Banner and video creative beyond responsive ads is scoped after the audit. If your budget would deliver better results in search alone, we’ll say so.

Measured By Enquiries, Not Impressions

Display is the channel where vanity numbers are easiest to buy. We measure performance with Google’s own data and judge every campaign on leads and sales.

Google Analytics 4

Calls, forms and sales recorded as key events, including view-through conversions from people who saw an ad and enquired later.

Google Ads API

Placement, audience and creative data at full depth, so click through rates and cost per lead are compared by placement.

Search Console

Whether searches for your business name rise while the ads run, which shows awareness is building.

PageSpeed Insights

Whether the landing page loads fast on a phone, because a slow page wastes every click. Our web development team fixes it if not.

What Clients Say

Google★★★★★4.952 reviews Clutch★★★★★5.0verified

★★★★★

Perth Digital Edge has done a fantastic job managing our rather complex Adwords account and with helping us strategize our online advertising. I would recommend them to anyone.

Jon MyersGoogle review, Westside Auto Wholesale

★★★★★

We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence. Ben was fantastic to work with.

Anita Pages-OliverGoogle review

★★★★★

Very prompt and creative. I highly recommend Perth Digital Edge, they listen to your requirements and your happiness is genuinely important to them.

Joshua HicksGoogle review, Streetside

Real reviews. A selection from our Google reviews, some shortened to fit.

Display Advertising FAQs

Straight answers to the questions owners ask us most before work starts.

Get a free audit

How Much Does Display Advertising Cost?

Media is yours, paid to Google. We suggest at least about $1,500 a month across search and display for most small businesses, and $800 to $2,500 a month for a remarketing layer. Management is $600 a month, or 20% of ad spend once spend passes $3,000 a month.

Are Display Ads Still Effective?

Yes, for the jobs they suit: bringing past visitors back, reaching a defined audience that isn’t searching yet, and building recognition in a local market. They’re wasted without exclusions, frequency caps and tracking.

What Is The Google Display Network?

Millions of websites and apps, plus Google properties such as YouTube and Gmail, where Google Ads can place image, responsive and video ads.

How Do You Stop Ads Showing On Poor Sites?

We block unsuitable categories before launch, review every placement weekly and exclude anything that spends without converting.

Can You Run Display Ads On Facebook Too?

Yes. Facebook and Instagram ads use the same creative thinking with different targeting, and we run both from one strategy.

Do You Design The Ads?

Yes. Our creative team designs banners and video, and we use our expertise in content creation to build the asset sets responsive ads need.

Do You Work With Companies Outside Perth?

Most clients are Perth companies and community organisations, and we run campaigns for businesses across Western Australia and the rest of the country.

Should I Run Display Or Search Ads First?

Search first in most cases, because it catches existing demand. Display works best alongside it to create business demand and bring visitors back.

Google Ads Guides From The Team

All Google Ads articles

Google Ads•October 30, 2026•13 min•

Google Shopping Ads: A Guide For Australian Retailers

Learn how to set up and optimise Google Shopping Ads for your Australian retail business. Expert guide on Merchant Center, product feeds, bidding and local inventory.

Ben Tippett, founder of Perth Digital Edge

Written byBen Tippett

Read

Google Ads•October 30, 2026•10 min•

SEO Vs Google Ads: Which Is Right For Your Business?

Compare SEO and Google Ads for Australian businesses. Learn when to use paid search, when to invest in organic, and how to combine both for maximum results.

Written byBen Tippett

Read

Perth Digital Edge, digital marketing agency in Perth

Google Ads•August 12, 2026•13 min•

How SEO And Google Ads Work Better Together

Most Perth businesses pick a side: SEO or Google Ads, one budget, one bet. That split quietly costs them. Run as a single strategy, the two reinforce each

Written byBen Tippett

Read

Our Technology Partners and Certifications

The platforms we build, run and measure your marketing on every day.

Google Ads

Google Analytics

Put Your Brand In Front Of The Right People

Book a free audit

Call 1800 967 911

Perth Digital Edge is a Google Partner digital marketing agency in Wanneroo and a Global Search Awards 2026 finalist. Our team brings professional expertise in display, search and creative solutions to deliver the best results for your budget, and we measure success in leads and revenue. Contact us for a free audit to enhance your business’s visibility where it counts.

Display advertising rewards discipline

The right audiences, the right placements, a frequency that respects the viewer and tracking that counts what was produced. Perth Digital Edge, a Google Partner based in Wanneroo under Ben Tippett, runs display that way and, rather than reporting it, meets with you to go through the enquiries it produced. Request a free account and placement review and we will show you where your ads are appearing, what each placement costs you per enquiry, and what we would change.